Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
December 6, 2015 2:10 AM
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The Top 5 Digital Marketing Developments of 2015

The Top 5 Digital Marketing Developments of 2015 | Public Relations & Social Marketing Insight | Scoop.it

What did you do in 2015 to make sure that your business stayed one step ahead of the competition?


Did you manage to spot the upcoming trends and leverage them whilst they were still in their infancy, or were you late to the party – minesweeping the scraps left by your more forward-thinking peers? Did you spot that great new social platform and get your business up and running on it, or were you fooled into thinking that Ello really was going to be the next big thing?


Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016....

Jeff Domansky's insight:

Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016.

Marco Favero's curator insight, December 6, 2015 10:01 AM

aggiungere la vostra comprensione ...

Craig Broadbent's curator insight, December 6, 2015 3:30 PM

No great surprises here but probably worth a reminder. Focusing on channels to market (that must include mobile) and your data will make a difference to your business.

Willem Kuypers's curator insight, December 7, 2015 10:29 AM

La liste est intéressante :

- des vidéos publicités

- Internet sur mobile

- des applications mobiles (le langage Swift est à surveiller)

- Big Data (déjà très en vogue, mais le sera encore plus pour les entreprises)

- réflexion mondialisé (pourquoi lancer un produit localement d'abord si on peut le lancer tout de suite à l'autre bout du monde)

Scooped by Jeff Domansky
August 28, 2015 11:47 PM
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5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future

5 Ways Fortune 500 Companies Will Leverage Content Marketing in the Future | Public Relations & Social Marketing Insight | Scoop.it

Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We’ve gotten used to believing is the price we pay to be entertained by the Internet.

The future belongs to the companies that instead of barraging consumers to “buy us”, ask them to “trust us.” They’ll do this by replacing much of those ads with relevant, informative content that drives trackable brand awareness and trust.

Here are 5 ways that companies will leverage content to make this transition....

Jeff Domansky's insight:

Alex Gold looks at companies testing the future of content marketing.

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