Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 18, 2016 4:32 PM
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Google is funding an automatic fact checking bot

Google is funding an automatic fact checking bot | Public Relations & Social Marketing Insight | Scoop.it

Google has agreed to fund a project to develop automated fact checking tools amid anger over the prevalent of fake news websites during the US presidential election.

UK fact checking organisation, FullFact, has announced it has been awarded €50,000  (£43,000) by the tech giant’s Digital News Initiative to build the first  “fully automated end-to-end fact checking system”.

In a statement, FullFact explained that the system will have two main features. 

One will inform readers if something reported as fact has already been proven inaccurate.

The other mode will fact check claims automatically using Natural Language Processing and statistical analysis in real-time – something FullFact said has never been done before – by highlighting the text and having a factbox appear when the user hovers over it....

Jeff Domansky's insight:

We desperately need fact checking in this fake news, US post-election, political Twilight Zone. I'm not sure a bot can do it all but kudos to Google for trying and good luck to FullFact. What do you say Facebook?

Com.it's curator insight, November 18, 2016 5:47 PM
Google ha accedido a crear un proyecto que desarrolle un método para validar los hechos, y así poder detectar noticias falsas. 
EL OBSERVATORIO DIGITAL's curator insight, November 20, 2016 5:03 PM
Google accede a crear un método para validar los hechos y detectar falsas noticias.

Scooped by Jeff Domansky
October 19, 2016 10:12 AM
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Where’s the Facebook fact checker America so desperately needs?

Where’s the Facebook fact checker America so desperately needs? | Public Relations & Social Marketing Insight | Scoop.it

You might argue that I’m no better than Mike by filtering the stories I don’t like from sites I don’t agree with. The big difference, though, is that the only news I consume on Facebook is related to the babies, pets, and baby pets of my friends and family. If you want to discuss politics then you’ll have to buy me a drink first so we can talk face to face.

 

See, Facebook doesn’t care about the veracity of the political news being shared just so long as people spend lots of time viewing ads while sharing it. That’s fine for cat videos, gadgets, and recipes, but surely political news requires a different set of personalization algorithms. Baseless conspiracy theories and outright lies should be downranked just as quickly as the clickbait articles Facebook demoted in August. If Google News can introduce a nonpartisan fact checking feature then surely Facebook could do the same. It would go a long way in helping Mike and I, and the nation, to become friends again....

Jeff Domansky's insight:

Very interesting analysis of Facebook and fact checking.

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