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Scooped by
Jeff Domansky
September 20, 2017 2:53 AM
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Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....
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Scooped by
Jeff Domansky
October 31, 2013 5:06 PM
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So last night, minutes after the Boston Red Sox had handily defeated the St. Louis Cardinals, my husband went on Facebook, and saw a status update from our son – the kid whose profile picture is of him sitting on a couch (in real life!) with World Series MVP David Ortiz. And it proclaimed, “2013 WORLD CHAMPION BOSTON RED SOX!!!!!!!!!!!!!!!!!!!!.”
My husband then turned to me and asked the central question concerning modern-day Facebook usage: “Should I ‘Like’ it?”
I advised him not to. Nothing spoils a teenager’s World Series ecstasy faster than a father “Liking” his post about it. And that, friends – Facebook or not – helps explain why Facebook stock rode highs and lows yesterday upon release of its third quarter earnings.
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Scooped by
Jeff Domansky
June 26, 2013 11:32 AM
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We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook....
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Scooped by
Jeff Domansky
April 23, 2013 1:32 AM
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If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....
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Scooped by
Jeff Domansky
March 18, 2013 9:29 AM
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Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance. Do you track your Facebook marketing? Do you feel lost when you’re looking at your Facebook Page statistics? Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance....
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Scooped by
Jeff Domansky
January 11, 2013 9:01 PM
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The social network tweaked its timeline design. Here’s what the people who manage Facebook pages for brands need to know to prepare. ...Most of the changes are minor design tweaks, and will likely improve the experience...
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Scooped by
Jeff Domansky
November 27, 2012 8:56 PM
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Do the math.... Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability. Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.... [Dan Zarrella even provides a calculator tool. No excuse for not measuring ~ Jeff]
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Rescooped by
Jeff Domansky
from Internet Marketing Strategy 2.0
October 30, 2012 1:47 PM
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Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do. “How do I get my Facebook fans to participate more on our page?” Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun. The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world. Useful read and reminder of what to look at. 7/10 Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660
Via Robin Good
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Scooped by
Jeff Domansky
July 27, 2016 9:09 AM
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Facebook is all about connecting with others. Your connections are called “friends” whether you actually know them in real life or not. Men and women both friend others on the network, but they’re very different in how they do it. Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It’s actually more common to hear some say, “Message me on Facebook,” than it is to hear them say, “call me” or “email me”. Social networks have become our online homes where we interact and communicate with friends and family, as well as with businesses that we patronize. It’s a social world out there, but there are some striking differences between how different people use those social networks, particularly when comparing the different ways that men and women use Facebook...
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Scooped by
Jeff Domansky
July 4, 2013 11:53 AM
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What does Nescafe, Maggi, Coca-Cola, Nike, and Barack Obama have in common? They are all great Facebook pages. Learn and see what set them apart....Facebook, as the world’s largest social space with over a billion users, is also the biggest ‘hunting ground’ for brands seeking to share and spread their products and services to as many people as possible. Learn how three brands in the Philippines (Nescafe, Maggi, and Coca-Cola) and two fan pages overseas (Nike and Barack Obama) set high standards and became great Facebook pages....
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Scooped by
Jeff Domansky
April 24, 2013 1:30 AM
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Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks.... Whether your brand is fully established or just starting out, launching a marketing campaign can seem overwhelming. But, it doesn’t have to be a timely or expensive process. There are several small and simple things you can do for your brand on Facebook. In fact, some of these marketing tactics are used by the biggest brands in the world. Ready for your brand to get in front of the 845 million? Majestic Media, a global Facebook marketing agency, has come up with nine time-saving tips for marketing on Facebook....
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Scooped by
Jeff Domansky
March 19, 2013 9:09 AM
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An estimated 67 percent of American adults use Facebook today. That makes the social media giant on the surface the best channel for small business owners to connect with their clients, customers and partners. But there are reasons to rethink Facebook engagement. Those reasons include signs some users are getting tired of the site. The social network is completing a new redesign intended to reignite the spark with its audience. However, it could be too little too late. Re-evaluating Facebook Engagement Small business owners need to be concerned about “Facebook fatigue” too. It means that the audience they are trying to reach may be vacating the site, rendering marketers’ efforts fruitless. Below are four reasons you may want to reconsider the value of your Facebook engagement....
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Scooped by
Jeff Domansky
January 15, 2013 11:47 PM
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Megan Fox quits Twitter after 5 days After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in tears. It all started so well when the beautiful and talented actor/director (@MeganFox) joined Twitter on January 3rd....
That all ended with a crash with her January 9th tweet... To her credit, Fox asked the important social PR question and hashtag:#WhatIsThePoint ???...
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Scooped by
Jeff Domansky
January 7, 2013 9:40 PM
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Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook. Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....
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Scooped by
Jeff Domansky
November 19, 2012 7:53 PM
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Ads are changing. Nearly every message we see online today comes with some solicitation behind it, whether upfront or buried. This evolution of media puts brands directly at the forefront of communication. They’re no longer ads in between content people seek, but increasingly the providers of that content. Is your Facebook content worth seeking out? Last week we looked at a number of brands doing a great job to break through the noise on Facebook, and this week we have three more posts to examine.... [Lots to learn. Really good examples of creative Facebook marketing: Nordstrom's, Red Bull and Philadelphia cream cheese ~ Jeff]
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Engagement on Facebook Pages has fallen by 70%, according to BuzzSumo. Here are 14 simple tactics you can try to boost your Facebook Page engagement.