Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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October 22, 2017 12:07 PM
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The Ideal Length of a Sales Email, Based on 40 Million Emails

The Ideal Length of a Sales Email, Based on 40 Million Emails | Public Relations & Social Marketing Insight | Scoop.it

According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all.

 

A study from Boomerang reveals the factors behind why some emails are opened, and others are sent straight to trash.

 

The data, based on a collection of more than 40 million emails, showed messages that expressed either moderate positivity or negativity evoked 10 to 15% more responses than completely neutral emails. But, reps should know, the research discovered too much emotion in messages resulted in similar response rates as neutral emails. “Flattery works, but excessive flattery doesn't,” Alex Moore wrote in the report.

 

The optimal length of an email has been much debated. But according to Boomerang’s data, emails between 50 and 125 words had the best response rates at just above 50%. Short and direct emails resonated best with prospects and earned a response.

 

However, the numbers revealed a fine line: Emails that were 10 words or shorter got a response just 36% of the time....

Jeff Domansky's insight:

Ever wondered if it's better to write a longer or shorter sales email? Get the answer once and for all.

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June 21, 2017 11:45 PM
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How a Top Consultant for Google, Disney, and IBM uses Email Marketing

How a Top Consultant for Google, Disney, and IBM uses Email Marketing | Public Relations & Social Marketing Insight | Scoop.it

When it comes to email marketing, Chris Brogan literally owns a day of the week.

The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.

And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.

Jeff Domansky's insight:

Chris Brogan's unconventional email approach and tips for the rest of us..

Everett Bowes's curator insight, June 24, 2017 5:04 PM

Chris Brogan's unconventional email approach and tips for the rest of us..

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May 31, 2017 11:17 AM
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Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns | Public Relations & Social Marketing Insight | Scoop.it

Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it.


Here are five approaches you can use when creating your email follow-up sequences.


These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time.


Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....

Jeff Domansky's insight:

Marketers know they should follow up leads with an email autoresponder sequence, but often they don't know what to write. Use these 5 email campaigns to convert prospects into customers.

CCI VAL D'OISE's curator insight, June 3, 2017 10:30 AM

Marketers know they should follow up leads with an email autoresponder sequence, but often they don't know what to write. Use these 5 email campaigns to convert prospects into customers.

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January 30, 2017 11:20 AM
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Newsletter list growth | Tom Fishburne

Newsletter list growth | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it

I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read.


And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast high conversion rates. They’re all promoted ad nauseam in content marketing listicles. And yet many of these tactics are really, really annoying to the very audience that marketers are trying to engage.


Money Lab put together a funny parody landing page, “I Want Your Email Address”, that mashes all of these tactics together....

Jeff Domansky's insight:

Tom Fishburne reflects on wrong-headed email tactics.

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August 30, 2016 11:25 PM
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15 of the Best Email Marketing Campaign Examples You've Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click. 

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...

Jeff Domansky's insight:

if you want some email marketing inspiration, HubSpot shares 15 successful email marketing campaigns.

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August 17, 2016 11:15 AM
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Get rid of or manage unwanted emails with Unroll.me

Get rid of or manage unwanted emails with Unroll.me | Public Relations & Social Marketing Insight | Scoop.it

Unroll is a free web app which allows you to:


a) Easily see and unsubscribe from all your unneeded email newslettwer subscriptions


b) Roll-up and receive in one bundle email all of the newsletters you are interested in.


Works across all devices..:

Jeff Domansky's insight:

Get rid at once of unneeded email newsletter subscriptions for free with Unroll.me. An awesome time and sanity-saving suggestion from Robin Good. Highly recommended. 9/10

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July 28, 2016 12:59 AM
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3 Secret Gmail Buttons To Get Your Cold Emails Opened

3 Secret Gmail Buttons To Get Your Cold Emails Opened | Public Relations & Social Marketing Insight | Scoop.it

Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from.


Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in.


Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group.


Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....

Jeff Domansky's insight:

Do you send a lot of cold emails to sales prospects, influencers or potential partners? These Gmail buttons will help skyrocket your response rate.

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May 15, 2016 3:23 PM
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12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great) | Public Relations & Social Marketing Insight | Scoop.it

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...

Jeff Domansky's insight:

Lots to learn from these great marketing emails.

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March 30, 2016 9:59 PM
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9 Surprisingly Simple Ways To Get People To Respond To Your Email

9 Surprisingly Simple Ways To Get People To Respond To Your Email | Public Relations & Social Marketing Insight | Scoop.it

Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours gets read and gets a response can be tricky. To increase your chances of getting of a reply, here are nine tricks you can try...:

Jeff Domansky's insight:

Practical tips to get better response from your emails whether they are marketing or newsletters.

Eugene Louicius M.'s curator insight, March 31, 2016 9:07 AM

Practical tips to get better response from your emails whether they are marketing or newsletters.

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March 24, 2016 4:11 AM
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3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful

3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful | Public Relations & Social Marketing Insight | Scoop.it

This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them.


Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy.


Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business.


The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...

Jeff Domansky's insight:

Several good e-mail tips to chew on.

Yves Carmeille "Libre passeur"'s curator insight, March 24, 2016 4:16 AM

Several good e-mail tips to chew on.

Digital Marketing - WSI France's curator insight, March 24, 2016 5:37 AM

Several good e-mail tips to chew on.

Kate Marsh's curator insight, March 24, 2016 8:34 AM

Several good e-mail tips to chew on.

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February 25, 2016 9:51 AM
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How to Write a Sales Email: The Definitive Guide | HubSpot

How to Write a Sales Email: The Definitive Guide | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.


But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.


Luckily, we’ve got your back....

Jeff Domansky's insight:

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

Jeff Domansky's curator insight, February 25, 2016 10:01 AM

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

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January 20, 2016 10:49 AM
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How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox

How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox | Public Relations & Social Marketing Insight | Scoop.it

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.


Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.


However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...

Jeff Domansky's insight:

Want to connect with an influencer? Learn ten helpful tips for emailing really busy people.

rodrick rajive lal's curator insight, January 21, 2016 11:48 AM

In times when we are deluged by thousands of e mails, most of them junk mails, how do you really write an e mail that really stands out? This article provides some very pertinent tips that will surely make your mails stand out!  While most of us are adept in shooting thousands of mails on the spur of the moment, few of us spend time on thinking about the subject. In many cases, having an authoritative voice is beyond us as we adopt an almost wheedling tone. How often do we attempt make the receiver of our mails like us without appearing to be rather arrogant,? Sometimes our mails can be as impersonal as though we were addressing a rock.  One of essential elements that make our e mails stand out is a voice. Excess of formality will surely make our mails seem rather dull and  mechanical.

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December 2, 2015 12:55 AM
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Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox

Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox | Public Relations & Social Marketing Insight | Scoop.it

And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.


Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....

Jeff Domansky's insight:

Want to regain control of your inbox? Try out some of these tools for organizing your emails, and enjoy less stress and higher productivity.

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September 6, 2017 1:42 AM
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Don’t Send Another Cold Message on LinkedIn Until You Read This

Don’t Send Another Cold Message on LinkedIn Until You Read This | Public Relations & Social Marketing Insight | Scoop.it

These are three compelling reasons I’d advise against using LinkedIn to foster cold email introductions. What would I suggest instead?

- Find your target's business email address using the tools listed here.

- Write a value-based email introduction. Make sure it covers in no more than four two-line paragraphs why they should reply to you. 

- Send it to the prospect's business email address. 

- Revise your email to remove any self-serving language.

- Imagine I’m going to pay you $1000 for every word you remove from the email. Take out as many as you can. I owe you at least $10k right?

- Send the email.

Jeff Domansky's insight:

Sales prospecting on LinkedIn is no longer an effective strategy. And, here's a better way.

Benjamin Thibaud's curator insight, September 6, 2017 7:57 AM

Sales prospecting on LinkedIn is no longer an effective strategy. And, here's a better way.

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June 2, 2017 10:02 AM
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23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In" | Public Relations & Social Marketing Insight | Scoop.it

Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders.


But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates.


These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....

Jeff Domansky's insight:

With these handy sales email templates, you'll never need to "check in" again. HubSpot's email advice is spot on! Recommended reading! 9/10

Joshua Corbelli's curator insight, June 2, 2017 7:43 PM
In sales, "just checking in" often connotes stagnancy or regression. Here are some solid variations to keep the relationship moving forward.
OmniRunner's curator insight, June 3, 2017 6:30 AM
An extra minute and a little creativity can go a long way.
Brunofridl's curator insight, June 3, 2017 7:42 AM

With these handy sales email templates, you'll never need to "check in" again. HubSpot's email advice is spot on! Recommended reading! 9/10

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May 14, 2017 11:16 AM
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Public Relations & Social Marketing Insight | Scoop.it

What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above.


If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%....

Jeff Domansky's insight:

Heather Morgan's sales email template got some serious results. Read it and incorporate its lessons into your process.

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October 12, 2016 1:39 AM
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10 Gmail Plugins All Marketing Professionals Should Consider

10 Gmail Plugins All Marketing Professionals Should Consider | Public Relations & Social Marketing Insight | Scoop.it

With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox.

 

Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic.

 

But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available.

 

In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...

Jeff Domansky's insight:

Neil Patel shares ten must-have Google Mail plugins. Several real time savers.

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August 20, 2016 11:12 PM
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Ultimate Guide to Gmail Productivity: 25 Must-Have Tips, Tricks, Time Savers

Ultimate Guide to Gmail Productivity: 25 Must-Have Tips, Tricks, Time Savers | Public Relations & Social Marketing Insight | Scoop.it

From its not so humble beginnings as a non-prank released on April Fool's Day in 2004 to its billion-plus users today, Google’s illustrious email offering has proven indispensable for most of us.

And sure, you may use it all day, every day, but are you really getting the most out of it? Here are 25 tips, tricks, and time-savers for even the most seasoned of Gmail pros....

Jeff Domansky's insight:

Very useful Gmail tips, tricks and shortcuts from Fast Company.

Alex's curator insight, August 23, 2016 2:43 AM
some awesome tips for making the most out of gmail
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August 6, 2016 11:39 AM
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7 Helpful Resources Every Email Marketer Should Bookmark

7 Helpful Resources Every Email Marketer Should Bookmark | Public Relations & Social Marketing Insight | Scoop.it

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.


With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge.


To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....

Jeff Domansky's insight:

HubSpot shares seven of the best websites for keeping up to date with the latest email marketing stats, trends, and tactics.

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June 25, 2016 12:28 PM
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17 of the Best Out-of-Office Messages We Could Find

17 of the Best Out-of-Office Messages We Could Find | Public Relations & Social Marketing Insight | Scoop.it

Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)


Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.


Here are some of the gems I found....

Jeff Domansky's insight:

Summer fun! Check out some funny autoreplies to use in your next out-of-office email message.

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March 31, 2016 1:11 AM
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21 Powerful Ways to Quickly Grow Your Email List

21 Powerful Ways to Quickly Grow Your Email List | Public Relations & Social Marketing Insight | Scoop.it

One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time.


If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc.


Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....

Jeff Domansky's insight:

Sharp suggestions to improve your email results.

Jasper Molina's curator insight, April 1, 2016 3:32 AM

Sharp suggestions to improve your email results.

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March 27, 2016 2:31 AM
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Best Time to Send Email Backed By 10 Data-Driven Studies

Best Time to Send Email Backed By 10 Data-Driven Studies | Public Relations & Social Marketing Insight | Scoop.it

You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?”


I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful.


So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....

Jeff Domansky's insight:

Unsure what the best time to send email marketing newsletters might be? Dig into findings from 10 studies and improve your email open rates right now. Recommended reading from CoSchedule.

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March 21, 2016 11:24 AM
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Public Relations & Social Marketing Insight | Scoop.it

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.


In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....

Jeff Domansky's insight:

This sales email template got some serious results. Read it and incorporate its lessons into your process.

Dade Ronan's curator insight, March 24, 2016 8:54 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

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February 20, 2016 2:12 AM
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2 Email Address Capture Tools To Build Your List - Heidi Cohen

2 Email Address Capture Tools To Build Your List - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

To help you increase your email address capture, we’ll examine 2 tools the Actionable Marketing uses: Hello Bar and OptinMonster. Both help you get your visitors’ attention at just the right time without annoying them.


BTW, Hello Bar was developed by Neil Patel and OptinMonster was developed by Syed Balkhi. We highly recommend reading their blogs and following them on social media....

Jeff Domansky's insight:

Want to increase your email address capture? Here's an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.

Jeff Domansky's curator insight, February 20, 2016 2:14 AM

Want to increase your email address capture? Here's an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.

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December 28, 2015 11:47 PM
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13 Email Subject Lines Sales Reps Swear By & Why They Work So Well

13 Email Subject Lines Sales Reps Swear By & Why They Work So Well | Public Relations & Social Marketing Insight | Scoop.it
While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting "send," sales reps know that the situation should actually be reversed.

After all, there's no point in crafting a beautiful message if buyers don't even open it. And what prompts the all-important open? The subject line.


But with only a tiny bit of real estate to work with, there's no room for mistakes. With this in mind, we took to Reddit's Sales channel to round up subject lines vouched for by real sales reps. Instead of reinventing the wheel with your messages, use these subject lines knowing that they've been tried, tested, and verified to work by reps around the world.

Interested to learn why these subject lines do the trick? We've also included the logic behind each for your knowledge....

Jeff Domansky's insight:

Remember email? It still works.

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