Public Relations & Social Marketing Insight

What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above.

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%....

The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do.

Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers.

Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads....

Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices.

And above all, emails must contain a meaningful call-to-action.

After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it.

You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....