Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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September 6, 2017 1:50 AM
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Gmail Sponsored Promotions: Reach Your Prospects Without an Email List

Gmail Sponsored Promotions: Reach Your Prospects Without an Email List | Public Relations & Social Marketing Insight | Scoop.it

The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in neurosurgery is by getting in their inbox. But that’s not easy to do.

 

Convincing leads to hand over their personal information — aka “lead generation” — is still a challenge for many businesses today. A landing page helps, but even that doesn’t guarantee you get their permission to email them offers.

 

Luckily, there’s a way around all that — a way to get in your customers’ inboxes without convincing them to fork over their email address: using an ad format from Google, called Gmail Sponsored Ads....

Jeff Domansky's insight:

Gmail Sponsored Promotions allow advertisers to serve ads in their prospects’ email inboxes. Learn how they work & how to leverage them for lead generation.

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June 21, 2017 11:45 PM
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How a Top Consultant for Google, Disney, and IBM uses Email Marketing

How a Top Consultant for Google, Disney, and IBM uses Email Marketing | Public Relations & Social Marketing Insight | Scoop.it

When it comes to email marketing, Chris Brogan literally owns a day of the week.

The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.

And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.

Jeff Domansky's insight:

Chris Brogan's unconventional email approach and tips for the rest of us..

Everett Bowes's curator insight, June 24, 2017 5:04 PM

Chris Brogan's unconventional email approach and tips for the rest of us..

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February 8, 2017 11:04 PM
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5 Compelling Lead Magnets That Work Every Time

5 Compelling Lead Magnets That Work Every Time | Public Relations & Social Marketing Insight | Scoop.it

McKinsey & Company found that email is nearly 40 times more effective than Facebook and Twitter combined in the acquisition of customers.

One way to convert website visitors is by asking people to sign up to your newsletter. But this isn’t as effective as offering an incentive in exchange for an email address as discovered by Chris Spooner who was able to capture 10X more leads when he gave away an incentive and made a few other changes.

If you’re wondering what you can use as a lead magnet to capture more leads, then you have come to the right place.

Below I have discussed the benefits of various lead magnets and how to get the most out of them. Pick and use the ones that suit your target audience best….

Jeff Domansky's insight:

Remember email? It still works and here are four other lead magnets that work too.

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August 6, 2016 11:39 AM
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7 Helpful Resources Every Email Marketer Should Bookmark

7 Helpful Resources Every Email Marketer Should Bookmark | Public Relations & Social Marketing Insight | Scoop.it

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on.


With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge.


To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....

Jeff Domansky's insight:

HubSpot shares seven of the best websites for keeping up to date with the latest email marketing stats, trends, and tactics.

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March 31, 2016 1:11 AM
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21 Powerful Ways to Quickly Grow Your Email List

21 Powerful Ways to Quickly Grow Your Email List | Public Relations & Social Marketing Insight | Scoop.it

One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time.


If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc.


Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....

Jeff Domansky's insight:

Sharp suggestions to improve your email results.

Jasper Molina's curator insight, April 1, 2016 3:32 AM

Sharp suggestions to improve your email results.

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March 27, 2016 2:31 AM
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Best Time to Send Email Backed By 10 Data-Driven Studies

Best Time to Send Email Backed By 10 Data-Driven Studies | Public Relations & Social Marketing Insight | Scoop.it

You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?”


I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful.


So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....

Jeff Domansky's insight:

Unsure what the best time to send email marketing newsletters might be? Dig into findings from 10 studies and improve your email open rates right now. Recommended reading from CoSchedule.

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March 21, 2016 11:24 AM
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The Sales Email Template That Won 16 New B2B Customers

The Sales Email Template That Won 16 New B2B Customers | Public Relations & Social Marketing Insight | Scoop.it

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.


In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....

Jeff Domansky's insight:

This sales email template got some serious results. Read it and incorporate its lessons into your process.

Dade Ronan's curator insight, March 24, 2016 8:54 AM

This sales email template got some serious results. Read it and incorporate its lessons into your process.

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February 20, 2016 2:12 AM
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2 Email Address Capture Tools To Build Your List - Heidi Cohen

2 Email Address Capture Tools To Build Your List - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

To help you increase your email address capture, we’ll examine 2 tools the Actionable Marketing uses: Hello Bar and OptinMonster. Both help you get your visitors’ attention at just the right time without annoying them.


BTW, Hello Bar was developed by Neil Patel and OptinMonster was developed by Syed Balkhi. We highly recommend reading their blogs and following them on social media....

Jeff Domansky's insight:

Want to increase your email address capture? Here's an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.

Jeff Domansky's curator insight, February 20, 2016 2:14 AM

Want to increase your email address capture? Here's an analysis of 2 tools, Hello Bar and OptinMonster that are easy-to-use and install.

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November 29, 2015 11:29 PM
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The Best Times to Send Business Emails This Holiday Season [New Data]

The Best Times to Send Business Emails This Holiday Season [New Data] | Public Relations & Social Marketing Insight | Scoop.it

We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought.

Until one December morning when our metrics plummet. It must be a mistake.

Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.

To combat this, we decided to look at 4,513,689 emails to analyze exactly how the holidays impact our one-to-one emails. The presentation below reveals all our never-before-shared insights. 

Let's explore....

Jeff Domansky's insight:

Here's some research to help your holiday emails be more effective.

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October 3, 2015 2:26 AM
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Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List | Public Relations & Social Marketing Insight | Scoop.it

Once you build an audience (of email subscribers), anything is possible.


The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.


In fact, a McKinsey study reveals that email is a whopping 40 times more powerful at acquiring new customers than Facebook and Twitter combined. On top of that, the average email-based order’s dollar value is 17% higher than social media channels.


That’s the good news.


The bad news is … getting your visitors to sign up is a struggle – one that many online marketers never overcome.


That’s why I’m going to share 11 proven strategies you can start today to build your email list like crazy....

Jeff Domansky's insight:

Email is more powerful at acquiring customers than social media. Here are 11 proven strategies to grow your email list from the Content Marketing Institute

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June 24, 2015 1:07 PM
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How to Write Emails Your Subscribers Can’t Wait to Open

How to Write Emails Your Subscribers Can’t Wait to Open | Public Relations & Social Marketing Insight | Scoop.it
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.

In this post, I will show you how to achieve those results. 
Jeff Domansky's insight:

Valuable email tips from Neil Patel. Recommended reading. 9/10

eye2eye's curator insight, June 25, 2015 3:19 AM

These natural 3 tone aqua conatact lenses will add charm and fashion to your eyes.

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July 7, 2013 9:47 AM
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Choosing the Best Time to Send Email to Your Subscribers

Choosing the Best Time to Send Email to Your Subscribers | Public Relations & Social Marketing Insight | Scoop.it

Email should be the power player of your inbound marketing strategy.In case you haven’t heard, it’s still an incredibly effective method of connecting with consumers. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers....

Jeff Domansky's insight:

Research says Email still delivers... Here's when to send it.

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July 21, 2017 2:26 AM
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15 of the Best Email Marketing Campaign Examples You've Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices.


And above all, emails must contain a meaningful call-to-action.


After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it.


You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....

Jeff Domansky's insight:

Check out 15 top-notch email marketing examples -- and learn what makes them so effective.

Bart van Maanen's curator insight, July 23, 2017 8:26 AM
Jaja, afkijken helpt.
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May 31, 2017 11:17 AM
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Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns | Public Relations & Social Marketing Insight | Scoop.it

Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it.


Here are five approaches you can use when creating your email follow-up sequences.


These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time.


Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....

Jeff Domansky's insight:

Marketers know they should follow up leads with an email autoresponder sequence, but often they don't know what to write. Use these 5 email campaigns to convert prospects into customers.

CCI VAL D'OISE's curator insight, June 3, 2017 10:30 AM

Marketers know they should follow up leads with an email autoresponder sequence, but often they don't know what to write. Use these 5 email campaigns to convert prospects into customers.

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August 30, 2016 11:25 PM
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15 of the Best Email Marketing Campaign Examples You've Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click. 

Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...

Jeff Domansky's insight:

if you want some email marketing inspiration, HubSpot shares 15 successful email marketing campaigns.

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July 31, 2016 11:54 AM
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The One Sales Email Subject Line You've Never Thought To Try

The One Sales Email Subject Line You've Never Thought To Try | Public Relations & Social Marketing Insight | Scoop.it

Endless studies, tests, and theories show which words we should and shouldn't be using in our email subject lines. But have you tried simply ... not using a subject line all together?


When we dug into our database to examine 6.4 million emails sent from Sidekick users, we uncovered that  emails with no subject line were opened 8% more than those with a subject line. 


Shocking, right? Let's look at this further....

Jeff Domansky's insight:

Very interesting email research Credibility would be lower, no?

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March 30, 2016 9:59 PM
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9 Surprisingly Simple Ways To Get People To Respond To Your Email

9 Surprisingly Simple Ways To Get People To Respond To Your Email | Public Relations & Social Marketing Insight | Scoop.it

Emails are so easy to send, but they’re also easy to ignore. With more than 120 messages landing in the average office worker’s inbox each day, making sure yours gets read and gets a response can be tricky. To increase your chances of getting of a reply, here are nine tricks you can try...:

Jeff Domansky's insight:

Practical tips to get better response from your emails whether they are marketing or newsletters.

Eugene Louicius M.'s curator insight, March 31, 2016 9:07 AM

Practical tips to get better response from your emails whether they are marketing or newsletters.

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March 24, 2016 4:11 AM
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3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful

3 High-Performing Emails From HubSpot Customers & Why They Were Outrageously Successful | Public Relations & Social Marketing Insight | Scoop.it

This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them.


Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy.


Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business.


The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...

Jeff Domansky's insight:

Several good e-mail tips to chew on.

Yves Carmeille "Libre passeur"'s curator insight, March 24, 2016 4:16 AM

Several good e-mail tips to chew on.

Digital Marketing - WSI France's curator insight, March 24, 2016 5:37 AM

Several good e-mail tips to chew on.

Kate Marsh's curator insight, March 24, 2016 8:34 AM

Several good e-mail tips to chew on.

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February 25, 2016 9:51 AM
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How to Write a Sales Email: The Definitive Guide | HubSpot

How to Write a Sales Email: The Definitive Guide | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.


But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.


Luckily, we’ve got your back....

Jeff Domansky's insight:

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

Jeff Domansky's curator insight, February 25, 2016 10:01 AM

Check out this super step-by-step guide to writing 10 types of sales emails, expertly delivered by HubSpot. Recommended reading! 10/10

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December 2, 2015 12:55 AM
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Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox

Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox | Public Relations & Social Marketing Insight | Scoop.it

And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.


Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....

Jeff Domansky's insight:

Want to regain control of your inbox? Try out some of these tools for organizing your emails, and enjoy less stress and higher productivity.

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October 6, 2015 1:13 AM
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Email Marketing - 2015 Email Benchmarks by Industry : MarketingProfs

Email Marketing - 2015 Email Benchmarks by Industry : MarketingProfs | Public Relations & Social Marketing Insight | Scoop.it

How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?


To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including promotional emails, content-based newsletters, automated emails, and transactional messages.


Below, key findings from the analysis. To see definitions of the metrics, as well as how performance varies by region, check out the full report....

Jeff Domansky's insight:

What's your EQ (email quotient)?

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Scooped by Jeff Domansky
August 13, 2015 10:37 AM
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The Essential Guide to Crafting a Work Email

The Essential Guide to Crafting a Work Email | Public Relations & Social Marketing Insight | Scoop.it

You, like me, probably rattle off emails quickly, all day (and sometimes all night) long. And that means the people receiving your emails are doing exactly the same thing.


Whether this is good or bad for us, generally speaking, is an open question. But until we all get better at dealing with email overflow, how do you make sure the ones you send get noticed – and for reasons other than an unfortunate Freudian typo?


First, the basics. They may seem obvious, but they’re easy to forget....

Jeff Domansky's insight:

There are rules. And Gretchen Gavett reminds us what matters most.

workmanowe's comment, August 16, 2015 11:06 PM
Its really good :)
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December 16, 2014 11:48 PM
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Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples.

Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples. | Public Relations & Social Marketing Insight | Scoop.it

Okay, so here are a few opt-in form designs that I really like.


I’ve approached a few of these people to find out conversion numbers and will share that info along the way.


As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....

Jeff Domansky's insight:

Great lessons and tips to help you sign up more subscribers.

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September 25, 2012 3:43 PM
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Create Newsletters in Minutes with FlashIssue.com

Create Newsletters in Minutes with FlashIssue.com | Public Relations & Social Marketing Insight | Scoop.it

"FlashIssue is the quickest way to create email newsletters from your blog articles and curated content."

 

That's the claim they make and it's true. I tried this smart little app and had an attractive newsletter made up of the content from my website in minutes. 

 

You simply enter the name of your website, the app fetches the content for you, and you select what you want to include. 

 

Add a title or custom banner and an introduction and voilà - it's ready to send.

 

You can also curate content from other websites with a clipper. 

 

To send, you can integrate the newsletter with mailing lists from MailChimp, with your Gmail contacts or even upload a list of addresses. 

 

FlashIssue seems to be free at the moment. Give it a try at http://welcome.flashissue.com/beta/

 

[On my first test, I created a newsletter in four minutes. It looks like a very interesting newsletter, blogging and content marketing tool - JD]

 

 


Via Liz Wilson
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