Public Relations & Social Marketing Insight

Typically small business and startups, use email marketing to reach the target audience and drive conversion rate. But nowadays email marketing is getting a negative reputation, ending up discarded in spam inbox.

INFLUENCE OF THE VIDEO

According to a survey report from GetResponse, an email marketing company majority small business see videos as a virtual medium through which to communicate to their audience.

HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN

Sure, including glittery moving pictures in your strategy can gain attention but does it gainer any value? Here is a checklist to incorporate videos the right way....

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....