Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 29, 2017 1:00 AM
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9 Creative Storytelling Methods

9 Creative Storytelling Methods | Public Relations & Social Marketing Insight | Scoop.it

When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer.But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago.


Offline, too, authors have begun rethinking the traditional concept of the book in ways both innovative and unorthodox. Might a story be better understood as a set of machine parts? How might destroying a book actually bring its messages to life?Here are nine ways authors are revolutionizing the way stories are told....

Jeff Domansky's insight:

Storytellers are deconstructing books and getting innovative -- both online and offline.

rodrick rajive lal's curator insight, March 29, 2017 10:32 PM
Story-telling is one of the most effective tricks for attracting an audience. It makes your content more interesting, and effective. This holds true not only for those in content marketing but also for instructors and educators. Educators could make boring content more interesting by telling their students the story of the topic. Tell your students the story of the formal letter, or the story of the classified advertisement rather than just move on with the formats!
 
Scooped by Jeff Domansky
May 24, 2014 11:40 PM
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Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Public Relations & Social Marketing Insight | Scoop.it

In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers.


Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers with the platform, both emotional and physical, to enable them to tell rivetting stories about your brand.


Case in point; this amazing and very touching BMW brand story involving a man, his son and the BMW bike that tied them together....

Jeff Domansky's insight:

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Denyse Drummond-Dunn's curator insight, May 23, 2014 1:46 AM

Short article on storytelling with some links to more great stories. #BMW #storytelling #HarleyDavidson

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

Scooped by Jeff Domansky
February 6, 2016 11:07 PM
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

Olivier Lefèvre's curator insight, February 7, 2016 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 2016 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 2016 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.