Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 27, 2017 10:22 AM
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YouTube’s Ad Problems Finally Blow Up in Google’s Face

YouTube’s Ad Problems Finally Blow Up in Google’s Face | Public Relations & Social Marketing Insight | Scoop.it

About a week ago, the Times of London published an investigation revealing ads sponsored by the British government and several private sector companies had appeared ahead of YouTube videos supporting terrorist groups. In response, advertisers started pulling their spending from YouTube and the wider Google ad network. The boycott has grown as more problems have emerged. PepsiCo and Wal-Mart have now joined the ranks of advertisers pulling dollars from Google.


Google for its part has said it is examining its policies and renewing its commitment to better police content. It will accelerate reviews of potentially objectionable videos and filter more ads while giving advertisers more control over where their ads appear.


“While we recognize that no system will be 100 percent perfect, we believe these major steps will further safeguard our advertisers’ brands,” Philipp Schindler, Google’s chief business officer, said in a statement....

Jeff Domansky's insight:

Brands boycotted Google this past week when they learned their ads were appearing on hateful videos. The pressure could finally force the company to change. And that will make the world, and the advertising world, a better place.

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Scooped by Jeff Domansky
March 21, 2017 9:42 AM
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Seeing the Trees for the Forest: Why Personalized Marketing at Scale is The Future of Advertising. – RightlyWrittenhq

Seeing the Trees for the Forest: Why Personalized Marketing at Scale is The Future of Advertising. – RightlyWrittenhq | Public Relations & Social Marketing Insight | Scoop.it

Welcome to Personal Marketing at scale


This new buzz phrase might seem like just another trending marketing gimmick, but the potential it holds seems to the something that can transform our approach to marketing altogether, permanently.I don’t know who you are, but I’m going to find you and advertise to you


Personal marketing at scale, in a nutshell, is the ability to target customers according to their unique needs with different creative messages rather than the one-ad-fits-all advertisements that plague us..


With this kind of digitalization, it is now possible to custom design an advertisement based on target’s location, interests, demographics, purchase history, in a way that seems personally relevant to the consumer. With this, unique brand positioning would become a thing of the past, and it is even possible to have entirely different voices for the same brand to appeal across different niches....

Jeff Domansky's insight:

With digitalization, it is now possible to custom design an advertisement based on your target audience’s location, interests, demographics, purchase history, in a way that seems personally relevant. Personalized marketing is here.

Yasmine Robert's curator insight, March 31, 2017 8:20 AM

With digitalization, it is now possible to custom design an advertisement based on your target audience’s location, interests, demographics, purchase history, in a way that seems personally relevant. Personalized marketing is here.

Scooped by Jeff Domansky
January 9, 2017 11:58 PM
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4 Trends That Will Forever Change Media, Advertising And You In 2017 And Beyond

4 Trends That Will Forever Change Media, Advertising And You In 2017 And Beyond | Public Relations & Social Marketing Insight | Scoop.it

It’s been over a decade since the Internet transformed print media.

Very quickly the web’s ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an “easy buy” for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers – so that’s where at least some of the money went.

While this trend was easy enough to predict, few expected the unanticipated consequences....

Jeff Domansky's insight:

Take note of these advertising trends for 2017.

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March 27, 2017 9:59 AM
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The Death of Advertising – Adventures in Consumer Technology

The Death of Advertising – Adventures in Consumer Technology | Public Relations & Social Marketing Insight | Scoop.it

In the old world, there was no effective way to target individuals searching for niche products, so the companies that succeeded — the household names, so to speak — offered products that appealed to broad swaths of people, and advertised by reaching thousands, and in many cases, millions of people at once (see: Super Bowl and radio ads). The companies who ran successful advertising campaigns through these mediums, then, tended to be of a certain ilk, whether restaurant chains, car brands, department stores, insurance agencies, or brands under the umbrella of a larger consumer goods company.


Enter the modern era, and the internet has flipped the traditional retail model — one characterized by massive investment into retail locations and brand advertising — on its head. Distance between buyer and seller no longer constrains sales — a consumer in Japan could just as easily obtain a watch manufactured in Detroit as a consumer in Detroit could obtain a Sake produced in Japan.


The internet has given buyers and sellers unprecedented access to one another; it has never been easier for a buyer to find a seller who has what they need, just as it has never been easier for a seller to find a user who needs what they have.Google and Facebook ads are a microcosm of this effect. No longer is the cost of individual consumer acquisition so high that reaching a million consumers at once is the only effective way to advertise. Now, through Google and Facebook, niche businesses can target specific individuals whose data determines that they are prime candidates for said niche product or service. ...

Jeff Domansky's insight:

Does advertising still matter? And, does it still work? Recommended reading. 9/10

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Scooped by Jeff Domansky
March 6, 2017 10:50 AM
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9 Digital Marketing Stats From This Week That Jumped Off the Page

9 Digital Marketing Stats From This Week That Jumped Off the Page | Public Relations & Social Marketing Insight | Scoop.it

There are many new, intriguing data points, including Denny’s viral tweet, Snapchat and YouTube numbers, Facebook local and connected cars.


It was a stellar week in digital marketing stats, and here are the nine that really stood out:


1. If one tweet can sell a thousand Moons Over My Hammy, this is itDenny’s tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes in the last couple of days.


The diner-style restaurant chain utilized a popular “zoom in” scavenger hunt meme to inspire such robust interest. How does it stack up compared to tweets of marketing lore? Well, it has surpassed the engagement seen by Arby’s iconic “Hey @Pharrell, can we have our hat back?” 2014 Grammys post....

Jeff Domansky's insight:

Great lessons from last week's digital marketing hits and misses.

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