Public Relations & Social Marketing Insight

I've been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.)

Since then, I've learned how much more there is to data analysis besides Pivot Tables and Excel. There's a whole world of analytics out there -- and I've barely scratched the surface.There's always more to learn, so I've made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Here are my favorite go-to resources for continuing my marketing analytics education....

For over 37 years, DMA’s Statistical Factbook has brought together the latest research, polling, and transaction data on the marketing industry. This year, over 300 pages and 11 chapters are devoted to all the latest in data, email, mobile marketing, social media, and more. You’ll get a look at the big picture and the emerging trends within marketing.Here are just a few key points standing out in this year’s research....