Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
December 30, 2012 3:44 PM
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Storytelling: Why Stories Attract More Customers | Social Media Examiner

Storytelling: Why Stories Attract More Customers | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

What’s the story of your business?

 

Are you wondering how storytelling can help your marketing and sales?
 

To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....

Jeff Domansky's insight:

Thoughtful interview on storytelling...

Margaret Doyle's curator insight, December 29, 2012 1:49 PM

Some good advice in here, would add that the process of finding your story is the critical part and often the most illuminating. 

Scooped by Jeff Domansky
June 6, 2012 5:03 PM
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Content as Conversation | Using Stories & Story Elements

Content as Conversation | Using Stories & Story Elements | Public Relations & Social Marketing Insight | Scoop.it

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?

 

If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!

 

I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!

 

Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.

 

So go grab this article and its tips so you can continue developing audiences and engagement to build business success.

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Dr. Karen Dietz's comment June 6, 2012 5:26 PM
Thanks Jeff! Have fun today :)
Rescooped by Jeff Domansky from Story Selling
November 13, 2012 10:15 PM
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Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.

 

The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign

 

[Excellent case study ~ Jeff]


Via Ken Jondahl
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