Public Relations & Social Marketing Insight

What’s the story of your business?

Are you wondering how storytelling can help your marketing and sales?
 

To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast....

Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?

If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!

I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!

Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.

So go grab this article and its tips so you can continue developing audiences and engagement to build business success.

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;