Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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July 4, 2016 10:56 PM
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How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence

How Small Businesses Can Use Content Curation To Keep Up Their Social Media Presence | Public Relations & Social Marketing Insight | Scoop.it

Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort.

By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease and build credibility. Curated content is also a great conversation starter.

But when curating content you have to understand and work with your audiences' interests in mind. Remember that you're curating content FOR them, if it doesn't click then you're strategy is going to fail....

Jeff Domansky's insight:

Here's a practical guide to using content curation to gain profile for your small business

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April 28, 2016 7:31 PM
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How to Find Amazing Content That No One Knows About...Yet

How to Find Amazing Content That No One Knows About...Yet | Public Relations & Social Marketing Insight | Scoop.it
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.

Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Jeff Domansky's insight:

Here's a useful post that shows how curators can work best and looks at 10e best curation tools available.

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August 14, 2013 2:27 AM
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5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content

5 Ways To Craft A Killer Content Marketing Strategy--Without Creating Any Content | Public Relations & Social Marketing Insight | Scoop.it

This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).


So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.


While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.


The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.


That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....

Jeff Domansky's insight:

Great tips on how to get better results from content marketing using curation and several other simple strategies.

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April 4, 2013 10:08 AM
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Content-recommendation app Trapit grows up, enters formidable world of publishing

Content-recommendation app Trapit grows up, enters formidable world of publishing | Public Relations & Social Marketing Insight | Scoop.it
Trapit launched its new publisher suite today, the startup’s first business-to-business product that lets publishers and brands create personalized, more engaging reading experiences. “The web is generating more content per day than ever before,” said founder Hank Nothhaft Jr. in an interview with VentureBeat. “There are plenty of web aggregators and distribution networks, but as far as I am concerned, these are one-trick ponies. They are not solving problems as far as publishers are concerned. We use artificial intelligence to create branded personalized content experiences for audiences; it’s like machine-assisted editorial, and the impact on engagement is tremendous.”...
Laura Brown's comment, April 4, 2013 12:47 PM
I was using Trapit for awhile. I like the feeds by topic. But, once you get into your feed you realize you can't get out of it. When you open a link it is in the Trapit frame. It became annoying to try to force the link to open in a new window so I could link to it (without the Trapit secondary link).
Jeff Domansky's comment, April 4, 2013 2:18 PM
Agree with your comment Laura, though I liked the content it was sourcing. A little deeper than other tools.
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March 21, 2013 9:31 AM
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Use Content Curation for Brand Content Diversity & Expertise | TopRank

Use Content Curation for Brand Content Diversity & Expertise | TopRank | Public Relations & Social Marketing Insight | Scoop.it
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...
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Rescooped by Jeff Domansky from Content Curation World
January 14, 2013 9:47 PM
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Five Good Reasons To Curate Content Already Published in Your Niche

Five Good Reasons To Curate Content Already Published in Your Niche | Public Relations & Social Marketing Insight | Scoop.it

One of the things that often comes up as I am suggesting blog topics for clients is “Why should I cover this topic when it’s been covered by other blogs?” It’s a great question – most businesses and bloggers think that they should only write about things seldom covered.

 

While you do want to cover unique topics, you might also want to consider tackling the common topics as well. Here are five good reasons why....


Via Robin Good
Jeff Domansky's insight:

Nice review of curation basics...

Randy Rebman's curator insight, January 15, 2013 2:18 PM

A good overview of why it is good to curate content. I also think that for teachers the curation of content can be very meaninfult as they apply certain ideas and technology to their teaching. Their curation in a 'niche' can reflect their growth and development.

Alfredo Corell's curator insight, January 16, 2013 5:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE

'Timothy Leyfer's curator insight, January 16, 2013 11:45 PM

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer

Rescooped by Jeff Domansky from Curation, Social Business and Beyond
November 12, 2012 5:21 PM
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Public Relations & Social Marketing Insight | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.

 

Intro:

 

When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.

 

The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship

 

**You must understand your audience's interessts

 

**Use the most popular form of communication

 

**You have to be available and ready to interact to keep them actively engaged.

 

. Listen to people

 

**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.

 

**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time

 

Create it & Continually Influence Your Audience

 

**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.

 

**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship

 

Selected by Jan Gordon covering, "Curation, Social Business & Beyond"

 

Read article here: [http://bit.ly/TEKl4n]

 

[Two biggest social media assets? Connection and engagement. ~ Jeff]


Via janlgordon
janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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May 16, 2016 3:20 PM
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Social Media Finds New Role as News and Entertainment Curator

Social Media Finds New Role as News and Entertainment Curator | Public Relations & Social Marketing Insight | Scoop.it

...“Mainstream news organizations have endured a skeptical public for decades,” said Kjerstin Thorson, a professor at the Annenberg School for Communication and Journalism at the University of Southern California.

Now, she says, social media companies may face similar, and perhaps jarring, scrutiny.

Facebook declined to say how many people have editorial roles, as did Instagram, which Facebook owns. But several other companies provided some details about their operations that suggest the scope and variety of their editorial ambitions.

Snapchat said it has around 75 people who produce content, collecting and annotating videos and photos of live events and sometimes adding on-the-scene reporting themselves. Twitter employs just under a dozen people in the United States and around two dozen worldwide to collect and describe postings about notable topics.

Vine, the video service owned by Twitter, employs five to 10 people to highlight videos and producers that might have been overlooked by the audience, or that the company simply wants more people to see.
 

Vine employs five to 10 people to highlight videos on its site.


“Where curation picks up,” said Ankur Thakkar, the editorial lead of Vine, “is that you need human eyes and ears to pick up on a cultural trend that a machine might not see.”

In some cases, these teams coexist with media professionals working elsewhere on the platform. Peter Hamby, a former CNN political reporter, oversees a team of six journalists within Snapchat, while media companies — including CNN — produce content for the company’s Discover feature....

Jeff Domansky's insight:

The role of curation seems to be growing within social media channels as well as traditional media. This is recommended reading for marketers and content producers. 9/10

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May 6, 2014 2:26 AM
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Public Relations & Social Marketing Insight | Scoop.it

Museums curate works of art. We digital marketers curate blog posts.


Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.


Finding and sharing exquisite content  has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible....

Jeff Domansky's insight:

This is a really well done guide to content curation, useful for newcomers and old hands alike.

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April 26, 2013 2:45 AM
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Rebel Mouse adds interctive twist to online publishing

Rebel Mouse adds interctive twist to online publishing | Public Relations & Social Marketing Insight | Scoop.it

Great design, curation magic... RebelMouse, Berry's young company, is beginning to generate some buzz by targeting everyone from individuals who want a mashup of all their social media accounts to major publishers that want new ways to interact with readers (and please advertisers). The company defines itself as a “NY-based social publishing start-up that aims to be the front page of an individual/company’s life on the internet.” The company launched in summer 2012 after Berry left his spot as the Huffington Post’s CTO and it already has earned the business of some major media entities including Fox, USA Network, Vice, and Time Inc. Berry describes his project as a “technically ambitious” bridge that spans the “gap between Tumblr and WordPress.”...

Jeff Domansky's insight:

Good look an interesting curation tool.

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March 23, 2013 12:35 PM
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Content Marketing Strategy: Balancing the Content Flow | Business 2 Community

Content Marketing Strategy: Balancing the Content Flow | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but it’s always good to have a few benchmarks in place before you run with a program.

 

When chatting with folks about their content marketing programs, I often get asked “how often is too often?” and to be honest, it depends on  your program and your content. Below are a few guidelines that will help you make an informed decision on how often to post content for your business....

Jeff Domansky's insight:

How much is enough? Key question in content marketing.

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March 21, 2013 9:24 AM
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Swayy is a beautiful new dashboard for discovering and curating online content

Swayy is a beautiful new dashboard for discovering and curating online content | Public Relations & Social Marketing Insight | Scoop.it

What is Swayy? It’s like Percolate and LinkedIn recommended articles, mixed with trending keywords for the topics you find interesting, combined with an analytics dashboard that shows the trends of what you do and how people react to it. I like it for the simplicity and accuracy of the content curation. Everything I’m actually interested in reading is in one place – I don’t have to skip from another major tech blog over to Harvard Business Review then hop over to another major tech or business blog. It’s all in there. And it has saved me So Much Time....

Jeff Domansky's insight:

Even in beta, in my early look, Swayy is impressive for curation...

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December 8, 2012 8:40 PM
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Building Online Influence With Content Curation | SmartData Collective

Building Online Influence With Content Curation | SmartData Collective | Public Relations & Social Marketing Insight | Scoop.it
Social media influence is measured by the quality of your content. But what if you can’t always come up with content?

 

Now, suppose I were to tell you that you don’t always have to create your own content. Sharing content from others can be just as effective and valuable to your audience as if you had written it yourself.

 

This is called content curation. Connecting with communities and building influence in a way that grows your business can be achieved with a strategy that balances curated and original content. In this post, I’m going to discuss the value of curated content and give you some actionable tips to easily implement this tactic as part of your social media strategy.

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