Public Relations & Social Marketing Insight

As you can see, if you’re having trouble tracking ROI for content marketing, you’re definitely not alone. Only 21% of B2B marketers said they were successful at tracking ROI. Only 23% of B2C marketers said the same.

But don’t let those graphs get you down. And definitely don’t use them as an excuse for not even trying to track ROI. Maybe you’ll never achieve a perfect ROI measurement, but even a rough idea of whether you’re profitable or not is important. It’s especially important if you want to pitch your boss or senior staff for more budget, or maybe even a raise.

There are a lot of ways that ROI calculations can get painfully complex, but it’s better to have a flawed analysis than no analysis at all. Besides, you’re not launching a spaceship based on how perfectly accurate your ROI calculations are. All you really need to know is if you’re profitable or not....

Guillaume Decugis, CEO, Scoop.it:

"Given this is one of our most frequently asked questions, we felt we should design a comprehensive guide on this topic with not just explanations on how content curation helps SEO but also data, results, lessons learned as well as advice and best practices from top SEO experts.

All of this in a visual and easy to read Slideshare format.

So if you still believe content curation is duplicate content or if you want to learn how to make the most of your curated content to improve your search rankings, get our Guide to Content Curation Benefits for SEO now...