Public Relations & Social Marketing Insight
444.7K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
January 12, 2016 1:08 AM
Scoop.it!

Police Calculate Threat Levels Based On Social Media

Police Calculate Threat Levels Based On Social Media | Public Relations & Social Marketing Insight | Scoop.it

Police departments around the country are using high-powered analytics software to comb social media and calculate threat levels for individual suspects before they are arrested, according to the Washington Post, which first reported the news.


The program, called “Beware,” uses addresses awaiting police response, finds the names of individuals who lives there, and checks their name against social media and other publicly available sources of information like property records and prior arrests to determine if they may pose a threat to responding officers. In one example cited by the software’s manufacturer, Intrado, an individual who is a military veteran with post-traumatic stress disorder and posted troubling comments on social media would raise a red flag....

Jeff Domansky's insight:

Social media helps monitoring of threat levels.

No comment yet.
Scooped by Jeff Domansky
January 31, 2015 10:32 PM
Scoop.it!

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly - Melissa Agnes | Public Relations & Social Marketing Insight | Scoop.it

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Pretty important.

And I’m not the only one who thinks so, Google thinks so as well.

Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. This means that, in (and out of) a crisis, if your website is not mobile-friendly, not only are you making it harder for your stakeholders to navigate through your site and easily read your communications, but Google may be penalizing your website’s search engine rankings....

Jeff Domansky's insight:

Melissa Agnes notes the importance of a mobile-friendly website in a crisis.

No comment yet.
Scooped by Jeff Domansky
February 6, 2015 2:51 AM
Scoop.it!

Should You Tweet During A Crisis? 5 Things To Consider

Should You Tweet During A Crisis? 5 Things To Consider | Public Relations & Social Marketing Insight | Scoop.it

Whether it is fair or not, when your business is tweeting during a major negative news event, offense can come quickly.It’s important for social media managers to have a pulse on these events, and a plan in place to pause your scheduled content so at not to seem “out of touch” or insensitive to your audience when earth rattling news occurs.


Here are five considerations to make when a story breaks...

Jeff Domansky's insight:

Casie Shimansky shares 5 valuable tips on tweeting during a crisis. Recommended reading for crisis managers.

No comment yet.