67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed | Public Relations & Social Marketing Insight | Scoop.it
Shoppers are warming to beacons and virtual reality.

The majority of consumers are open to location-based technology as long as it improves their shopping experience, according to a new study.

In the no-surprise department, coupons are viewed as the biggest incentive, based on a survey of 1,400 U.S. consumers focused on shopping habits and emerging retail technology conducted by Walker Sands.

While a third (33%) of consumers aren’t open to beacons or any location-based technology in stores, 67% say in-store tracking could improve their in-store shopping experience.