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What goes into a good company reputation? Consistency. But having vision, and appealing to emotions, don't hurt either.
...“A company’s reputation is created through committed behaviors,” says Robert Fronk, senior vice president of Nielsen Reputation Management and Public Affairs. “It’s not something you do once," he explains.
Six in ten consumers decide not to do business with a company based on something they learned about its conduct, the study found. The companies that rank highest--including Amazon, Coca-Cola, and Whole Foods--offer transparency, honest communication, and a proactive and focused approach. Fronk says reputation is formed by six dimensions that influence consumer behavior:...
Lots of insight into corporate reputation and its six dimensions: emotional appeal; financial performance; products and services; social responsibility; vision and leadership; and workplace environment.