Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
September 20, 2014 11:14 AM
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The invasion of corporate news - FT.com

The invasion of corporate news - FT.com | Public Relations & Social Marketing Insight | Scoop.it

A population of 100,000 is no longer a guarantee that a city like Richmond, California can sustain a thriving daily paper. Readers have drifted from the tactile pleasures of print to the digital gratification of their smartphone screens, and advertising revenues have drifted with them. Titles that once served up debates from City Hall, news of school teams’ triumphs and classified ads for outgrown bikes have stopped the presses for good.


Last January, however, a site called the Richmond Standard launched, promising “a community-driven daily news source dedicated to shining a light on the positive things that are going on in the community”, and giving everyone from athletes to entrepreneurs the recognition they deserve. Since then, it has recorded the “quick-thinking teen” commended by California’s governor for saving a woman from overdosing; the “incredible strength” of the 5ft 6in high-school freshman who can bench-press “a whopping 295lbs”; and councilman Tom Butt’s warning about the costs of vacating a blighted public housing project.


The Richmond Standard is one of the more polished sites to emerge in the age of hyper-local digital news brands such as Patch and DNAinfo.com. That may be because it is run and funded by Chevron, the $240bn oil group which owns the Richmond refinery that in August 2012 caught fire, spewing plumes of black smoke over the city and sending more than 15,000 residents to hospital for medical help....

Jeff Domansky's insight:

Are corporate interests winning at the expense of objective journalism and community interest? It's a sobering question and one worth debate and discussion.

Marco Favero's curator insight, September 20, 2014 5:51 PM

aggiungi la tua intuizione ...

Antoine Peters's curator insight, September 21, 2014 5:30 AM

Life is changing as fast as the way we do business.

JOSE ANTONIO DIAZ DIAZ's curator insight, September 21, 2014 4:29 PM

agregar do visión ...

Scooped by Jeff Domansky
November 18, 2013 2:28 AM
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The corporate Web site is dead, long live the new corporate Web site - GeekWire

The corporate Web site is dead, long live the new corporate Web site - GeekWire | Public Relations & Social Marketing Insight | Scoop.it

Earlier this week, Coca-Cola declared the corporate website dead.


Take one quick look at their new corporate website and I think you will see an example of the future of quality content marketing. They are clearly displaying how the art of storytelling not only can influence our preference for a brand or product, but surely their intent is to also reach a search engine position of respect and power....

Jeff Domansky's insight:

If Coca-Cola's new approach to its corporate website is a trend, content marketing is in for breathtaking challenges ahead. Imagine the resources needed to create this typetype of storytelling and produce it like a newsroom? Recommended reading. 9.5/10

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Scooped by Jeff Domansky
July 13, 2014 1:51 AM
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To Grab Today's Customers, It's Time to Go Native (Advertising)

To Grab Today's Customers, It's Time to Go Native (Advertising) | Public Relations & Social Marketing Insight | Scoop.it

The days of banner ads are fading away.


In fact, according to research from IPG and Sharethrough, consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads have also been shown to result in a higher lift in brand affinity (9 percent) and follow-through behavior (18 percent) compared to more traditional advertising.


Today’s consumers want to be as informed by advertising content as they are by articles and blog posts, and this era of native advertising is great news for businesses. Native advertising allows companies to make the jump onto the content bandwagon, providing their target audience with useful information while still leading to conversions....

Jeff Domansky's insight:

Here are four steps to get started with a new native advertising campaign .

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