 Your new post is loading...
Your new post is loading...
|
Scooped by
Jeff Domansky
August 30, 2017 11:02 AM
|
As marketers, we’re all doing two things: -Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!) that’s trying to sell you an idea. - Writing phrases and clichés that turn off our audience. The point of copywriting to make somebody feel something, which causes action. You’ve likely seen tons of examples of emotion at work in copywriting: - Fear – fear of missing out (FOMO) is a common motivator for companies marketing to Millennials. - Pity – Look no further than the success of the ASPCA commercial featuring Sarah McLachlan. Or don’t. - Hope – Nothing gets somebody to open their wallet faster than the hope of fixing his problem. These are just a few examples. Making our audience feel something by using emotional triggers in our copy helps us sell. But what you don’t want your audience to feel is annoyance, or worse, outright anger, that you wasted their time. The marketing industry is producing more online content than ever, and there will be more tomorrow! If you want to stand out, do your audience a favor by respecting their time and intelligence by banishing the following clichés and filler phrases from your copy....
|
|
Scooped by
Jeff Domansky
January 16, 2017 1:30 AM
|
As you can probably imagine, text ads appeal more strongly to the logos-oriented hemisphere of our brains. However, as we know, addressing only the rational side of an argument is never going to entirely convince someone. You need the emotional as much as the rational — most times even more so. Display ads, for this reason, tend to be more successful than text ads because they are more engaging to the user. They also are great for disruption — grabbing the user’s attention as he or she passively scrolls down the newsfeed. We as human beings have a naturally selective attention span — how you play to the strengths and weaknesses of that selective attention can make or break your campaigns....
|
|
Scooped by
Jeff Domansky
November 26, 2016 11:10 AM
|
Copywriters. The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too....
|
|
Scooped by
Jeff Domansky
July 12, 2016 10:35 AM
|
Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write. You’ll learn how digital copywriters -- you know, marketers who use words to convert people online -- get and keep the most valuable commodity on the internet: attention. However, in order to command an online reader’s attention, you have to first understand how they read. The answer, of course, is that they’re not reading at all. On the internet, the majority of people are actually skimming. In fact, according to research performed by Jakob Nielsen, of the Nielsen Norman Group, only 16% of people online read word-by-word. Just about everyone else is a scanner, picking text apart for the bits that are valuable to them. Knowing that, there are several ways you can write to make the process easier for people, ensuring that your message is entirely received. Ready to learn a valuable skill?...
|
|
Scooped by
Jeff Domansky
March 17, 2016 4:16 AM
|
Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines. How can you ensure that it's working the way you want it to? Testing. Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance. Still not convinced? Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions....
|
|
Scooped by
Jeff Domansky
December 9, 2015 11:35 PM
|
So you’ve heeded Google’s warning, you’ve got your website mobile friendly, but is your content optimised for mobile users too?
A paragraph of text on a large screen can seem like an essay on a mobile device. Take the time to break your content up into easy to follow slices in order to provide mobile visitors with the best possible user experience.
Vertical Leap share some great tips to help you achieve this in the infographic below....
|
|
Scooped by
Jeff Domansky
November 2, 2015 2:36 AM
|
We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.
This one post will help you write all your copy faster and with greater likelihood of success.
You should be using copywriting formulas whenever you write anything.
They eliminate the guesswork that makes a lot of bad copy bad copy. They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script....
|
|
Scooped by
Jeff Domansky
August 26, 2015 10:13 PM
|
Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.
Well, help is here.
To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....
|
|
|
Scooped by
Jeff Domansky
March 20, 2017 11:06 AM
|
Creating a comprehensive, detailed list of the benefits of your products is a must. The truth is, no customer wants to hear about how you decided to sell the product. They don’t want to see detailed descriptions of every single feature your product has. If for example, you’re selling a chair, the description should only list the features without getting into too many details. Instead of elaborating on the type of wood you used and listing all features of that material, you can explain what exactly makes that material better than any other. Explain how the wood is a better investment in the long-term. A feature makes a product useful and effective, and while it can make your company stand out from the competition, features are rarely the ultimate factor behind your sales....
|
|
Scooped by
Jeff Domansky
December 28, 2016 9:45 AM
|
Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second. The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone. The point is, it's not hard to find examples of "ugly" pages outperforming beautifully designed pages – and in those cases, it usually boils down to the copy....
|
|
Scooped by
Jeff Domansky
October 15, 2016 12:01 PM
|
To become world-class (the top 5%) takes only about a month of focused, intentional work. Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication. However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business. Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....
|
|
Scooped by
Jeff Domansky
June 12, 2016 4:45 PM
|
Even online, long copy has proven its effectiveness. Groove's founder Alex Turnball grew conversions by 100% when he tested a long-form landing page, and CrazyEgg saw conversion rates improve by 30% when it tested a long copy landing page.
With long copy, a brand can increase trust, break down the viewer's objections, and provide her with a better understanding of the product or solution. It gives your brand a chance to tell a more complete story, and in the process, more thoroughly convince the person that your brand is the best brand.
The main objective is to maximize the impact of every word and phrase. People do not read bad copy, irrelevant copy, and plain boring copy.
Check out the below examples of long copy to become a more prolific copywriter
|
|
Scooped by
Jeff Domansky
February 19, 2016 2:29 AM
|
Awesome Copywriting Examples
Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein....
|
|
Scooped by
Jeff Domansky
November 2, 2015 2:40 AM
|
Here’s what I learned: There are WAY too many copywriting formulas.
The problem, as you’ll see if you click the link, is there are a ton of formulas for crafting good copy. Pretty much anybody who was a good enough copywriter to be successful was also a good enough to make money teaching it. And of course, they all claimed to be teaching something different. In keeping with the unwritten laws of branding, every copywriter has a system and every system has its own unpronounceable acronym.
What’s really striking to me isn’t the sheer volume of copywriting formulas, however. It’s how they’re all exactly the same. It’s particularly obvious when you see them all laid out against one another like this.
So at the risk of adding my own acronym to the pile, let me save you a lot of reading and summarize....
|
|
Scooped by
Jeff Domansky
September 22, 2015 10:06 PM
|
This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts...
|
Keep your readers engaged and convert web visitors by eliminating these tired phrases from your copywriting.