Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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May 2, 2016 11:53 PM
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How to Create Social Media Contests That Convert : Social Media Examiner

How to Create Social Media Contests That Convert : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Looking for ways to improve your social media contests?

Want to know what works for other businesses?

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.

In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....

Jeff Domansky's insight:

Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner

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November 8, 2015 11:41 AM
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The 7 Best Contest Plugins for WordPress

The 7 Best Contest Plugins for WordPress | Public Relations & Social Marketing Insight | Scoop.it

How best to get more visitors to your site? It’s a problem that never quite goes away.


The internet is riddled with shady communities full of snake-oil salesmen busy peddling techniques “guaranteed” to make your website go viral with little to no effort. The real “secret technique” is simple – consistently deliver high-quality service and killer content that engages your audience.


There are however some genuinely useful tactics you can use to turbo-charge your traffic, and running tightly organized contests is at the top of that list.


In this article, we’ll walk you through seven of the best contest plugins for WordPress. Let’s kick things off with a look at just why this is such a powerful traffic-building tactic....

Jeff Domansky's insight:

7 useful WordPress contest plugins worth a look.

Jeff Domansky's curator insight, November 8, 2015 11:52 AM

7 useful WordPress contest pluging worth a look.

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November 28, 2014 10:40 PM
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7 Inspirational Twitter Contest Ideas And Examples For Your Brand - SocialBro

7 Inspirational Twitter Contest Ideas And Examples For Your Brand - SocialBro | Public Relations & Social Marketing Insight | Scoop.it
It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.
Jeff Domansky's insight:

Seven great ideas and ways to run a Twitter contest.

Marco Favero's curator insight, November 29, 2014 6:33 AM

aggiungi la tua intuizione ...

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October 17, 2014 1:11 AM
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What Sales Leaders Can Learn From an Analysis of 164 Sales Contests

What Sales Leaders Can Learn From an Analysis of 164 Sales Contests | Public Relations & Social Marketing Insight | Scoop.it

The average game length was 44 days while the median was 31. This shows that most companies are running sales contests for one to two months at a time.


This aligns with our best practice advice of hitting the "reset" button periodically between games. Doing this allows players who may have fallen behind to start fresh. But more importantly, it allows sales managers to change up metrics and point values to align with their most pressing goals.Ideal contest length also depends on the company running the contest. We found that those with expanded sales cycles tend to run longer games, while more transactional companies usually deploy contests with a shorter duration.


What sales metrics are contests being run on?We tell every customer to balance their games between activity or behavior metrics (e.g. calls, meetings, pipeline) and results metrics (e.g. revenue or percentage of quota). This is one of the many ways we help companies level the playing field to ensure that their traditional top performers aren’t winning every time....

Jeff Domansky's insight:

Check out some new data from sales contests being run across several different companies.

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August 22, 2014 8:17 PM
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Facebook Contest Apps - How to Create Facebook Contests

Facebook Contest Apps - How to Create Facebook Contests | Public Relations & Social Marketing Insight | Scoop.it
Discover how to easily create Facebook contests through the use of Facebook contest apps services like Wishpond, Shortstack, Heyo and AgoraPulse.
Jeff Domansky's insight:

Good read, tips and Facebook contest advice for social marketing, marketing and promotion managers. 9/10

Benjamin Labarthe-Piol's curator insight, August 23, 2014 4:42 AM

Useful

July 31st-MY BDAY! ¶'s curator insight, August 26, 2014 4:09 AM

I think this is a surprising way 4 me as an illustrator & blogger to further interact w/ my followers...

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February 22, 2016 8:18 PM
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17 Tips for Successful Facebook Contests : Social Media Examiner

17 Tips for Successful Facebook Contests : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you planning a Facebook contest?

Want to make sure it’s a success?

An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.

In this article I’ll share 17 tips to make your Facebook contest a success....

Jeff Domansky's insight:

Practical tips to help you get the most from your Facebook contest from Jim Belosic.

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August 27, 2015 11:03 PM
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Instagram Hashtag Contests: Examples, Best Practices for Marketers | Newscred

Instagram Hashtag Contests: Examples, Best Practices for Marketers | Newscred | Public Relations & Social Marketing Insight | Scoop.it

It has become the social network over the past few years, and as it turns out it’s actually a great platform for marketers too. Many brands, both B2B and B2C, have hopped on the Instagram train to find a surprising level of success.

But how can you get followers engaging on Instagram and creating user-generated content?

An Instagram hashtag contest is the perfect solution to incentivize engagement with your brand, get user-generated content. and ensure your brand is seen by your entrant’s network. Let’s find out how you can effectively create and run your own!...

Jeff Domansky's insight:

An Instagram hashtag contest? Here's how.

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November 6, 2014 1:02 AM
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Step-By-Step Guide to Your Media Company’s First Contest or Promotion

Step-By-Step Guide to Your Media Company’s First Contest or Promotion | Public Relations & Social Marketing Insight | Scoop.it

Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue.


And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...

Jeff Domansky's insight:

Learn step by step how your media company can create contests and promotions for your advertisers.

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September 15, 2014 3:08 AM
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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Public Relations & Social Marketing Insight | Scoop.it

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.


The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....

Jeff Domansky's insight:

Here's an infographic with 18 tips that can help make your next contest a success.

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July 3, 2014 2:06 AM
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Six Ways to Supercharge your Contests with Social Media

Six Ways to Supercharge your Contests with Social Media | Public Relations & Social Marketing Insight | Scoop.it

Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.


Do you want to promote your company’s mission and vision to your target audience?


Are you wondering how to get the most out of your contests with social media?


In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience....

Jeff Domansky's insight:

Great tips and an excellent social marketing case study.

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