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Scoop.it!
Social media content feels quite in-the-moment and real-time when you consider the short lifecycle of updates and the rapid way that information moves across Twitter, Facebook, and others. A solid social media schedule leaves room for real-time updates.Planning content on social media still allows for flexibility to the schedule and provides opportunities to slip in real-time engagement.... 
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Scoop.it!
We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.
Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....
Jeff Domansky's insight:
I like this analogy and blog positioning.
Martin (Marty) Smith's curator insight,
February 27, 2013 10:45 PM
Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.
Jeff Domansky's comment,
February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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Scoop.it!
Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network. Remember, audience first...
Jeff Domansky's insight:
There is no question content can be valuable if you put the audience first.
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Interested in planning ahead your social media content? Kevan Lee shares the best ways to schedule and strategize your social media content. Epic reading. 9/10