Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 21, 2017 10:41 AM
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6 Reasons Your Next Content Project Is a Mess Before It’s Even Started

6 Reasons Your Next Content Project Is a Mess Before It’s Even Started | Public Relations & Social Marketing Insight | Scoop.it

As Todd Henry wrote in The Accidental Creative, “You need to create space for your creative process to thrive rather than expect it to operate in the cracks of your frenetic schedule.”


By all means, continue learning, experimenting, and working directly on your content marketing skills, but the only way you’ll really have a prayer of churning out quality content on a consistent basis is to clean up your pre-project processes. And that means combating the six common pre-project pitfalls outlined below....

Jeff Domansky's insight:

Your next content project is already a mess if you don't clean up your pre-project processes by combating these six common pitfalls.

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Scooped by Jeff Domansky
February 3, 2017 3:20 AM
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Fine tuning your content marketing machine | CIM

Fine tuning your content marketing machine | CIM | Public Relations & Social Marketing Insight | Scoop.it

As the dust settles on festive celebrations and your body (hopefully) starts to resemble its normal form after gaining a little extra ‘holiday weight’, you’re probably in the process of mapping out your business goals for 2017.


Ultimately, I believe the many and varied forms of content marketing are essential if you’re serious about getting noticed and building an online audience (I run a content agency, so I would say that), but what I’m getting at is a serious need to consider whether each individual piece of content you produce actually adds value to the wider conversation or at least showcases you in best possible light.


Content for content’s sake will get you nowhere, and the days of ‘if we build it, they will come’ are truly over. This is highlighted by Beckon’s in-depth research, which reveals that only 5% of branded content garners 90% of total consumer engagement. In other words, as the report explains, “19 out of 20 content pieces get little to no engagement.”...

Jeff Domansky's insight:

Plan your content or plan to fail.

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Scooped by Jeff Domansky
October 22, 2016 3:48 PM
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How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business

How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business | Public Relations & Social Marketing Insight | Scoop.it

In this post, we’re going to take a look at how you can create an online marketing plan for nearly any type of business.

We’ll examine how you can build a rock-solid plan, from the ground up and how you can adapt your plan, if changes need to be made.

By the end of this post, you should feel less overwhelmed and more confident about how you can take your business and market it online.

Jeff Domansky's insight:

Neil Patel keeps online marketing planning simple with these tips.

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Scooped by Jeff Domansky
February 3, 2017 4:12 AM
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10 Steps To Follow When Creating Your Content Strategy - Weigh Your Mind

10 Steps To Follow When Creating Your Content Strategy - Weigh Your Mind | Public Relations & Social Marketing Insight | Scoop.it

If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen?


Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid.


Here are 10 steps to follow when creating your content strategy....

Jeff Domansky's insight:

Just the basics: A simple content marketing planning checklist.

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Scooped by Jeff Domansky
December 30, 2016 1:58 AM
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15+ Tools and Templates for Plug-and-Play Content Marketing Plan

15+ Tools and Templates for Plug-and-Play Content Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it

Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off.


We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage throughout the year. You can also access additional templates for creating, distributing and sharing content that we published earlier this week....

Jeff Domansky's insight:

Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.

Jeff Domansky's curator insight, December 30, 2016 2:29 AM

Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.