Public Relations & Social Marketing Insight
444.7K views | +4 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
November 4, 2016 1:00 AM
Scoop.it!

How Disruptive Brands are Defining Their Content Strategies - Insights

How Disruptive Brands are Defining Their Content Strategies - Insights | Public Relations & Social Marketing Insight | Scoop.it

Disruptive brands have been making headlines in recent years. Beginning with the emergence of the sharing economy, many companies have entered into markets and spaces that were previously dominated by legacy brands and companies and have completely flipped standards around. Beyond the innovation taking place in products, offerings, and services, many of these companies are embracing innovation in their marketing practices as well. Some of the strongest and most innovative campaigns are from marketers who have embraced content marketing and understand what optimizing a content strategy can do for their businesses.

 

At the 2016 NewsCred #ThinkContent Summit, Marty Swant of AdWeek moderated a panel called, “How We Innovate — Challenging the Status Quo to Disrupt Industries and Ways of Working.” Brand representatives that were involved in the chat included Eric Toda, head of global social marketing for Airbnb, Lauren Drell, director of content at sweetgreen, Mikaela Flynn, marketing manager for Uber, and Greg Fitzgerald, director of acquisition marketing for Blue Apron. These panelists dove into what was driving innovation across their companies as well as how marketing – most specifically content – is fueling their strategies to the next level....

Jeff Domansky's insight:

Very thought-provoking post on innovative content marketing. Recommended reading. 9.5/10

No comment yet.
Scooped by Jeff Domansky
April 12, 2015 10:51 AM
Scoop.it!

Ideal Length for Your Social Media Posts | Hubspot

Ideal Length for Your Social Media Posts | Hubspot | Public Relations & Social Marketing Insight | Scoop.it

I can get carried away when using social media. While Twitter gives me a character limit, Facebook and LinkedIn provide a forum for my uninterrupted ramblings. The problem is that viewers won't be as likely to click if you don't optimize each post for both your choice of words and the length of the update. While you might think your post is brilliant, viewers will just keep scrolling.


Buffer and SumAll put together this informative infographic that reveals the optimal length of social media posts, email subject lines, headlines, podcasts, SlideShare presentations, and more. Take a look, and remember to set yourself some limits. Your viewers will reward you....

Jeff Domansky's insight:

Set yourself some limits by learning the optimal length of LinkedIn posts, email subject lines, headlines, and more.

No comment yet.
Scooped by Jeff Domansky
July 10, 2014 10:39 AM
Scoop.it!

The Most Influential CMOs On Twitter | Forbes

The Most Influential CMOs On Twitter | Forbes | Public Relations & Social Marketing Insight | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.

Jeff Domansky's insight:

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

No comment yet.
Rescooped by Jeff Domansky from Curation, Social Business and Beyond
January 16, 2013 2:03 PM
Scoop.it!

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Marketing Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
Scooped by Jeff Domansky
November 9, 2015 1:17 AM
Scoop.it!

Content Marketing Done Right: 8 Examples You Can Learn From

Content Marketing Done Right: 8 Examples You Can Learn From | Public Relations & Social Marketing Insight | Scoop.it

It’s the marketing equivalent of dating. And it’s scary.


But the harsh truth is: While some content marketing is good, not a lot of it is great.


Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right....

Jeff Domansky's insight:

What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of eight successful campaigns so that you can implement them in your own.

No comment yet.
Scooped by Jeff Domansky
April 2, 2015 11:14 PM
Scoop.it!

Seven Must-Have Traits of the Perfect Content Marketer

Seven Must-Have Traits of the Perfect Content Marketer | Public Relations & Social Marketing Insight | Scoop.it

What are the key attributes a content marketer needs to survive and thrive? What should you be looking for when you're hiring a content marketer? At Uberflip, we have a strong focus on content marketing and as a result, I get this question a lot.

So, we created an infographic that shows the key skills, characteristics, and attributes we've identified in the best content marketers we know. I've expanded on some of the highlights below, but be sure to check out the full infographic (at the end of this post) for a more visual breakdown....

Jeff Domansky's insight:

Here's a fun look at the traits of today's content marketing manager.

No comment yet.
Scooped by Jeff Domansky
September 15, 2013 9:50 AM
Scoop.it!

8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider

8 Questions To Help You Define Your Content Strategy - B2B Marketing Insider | Public Relations & Social Marketing Insight | Scoop.it

According to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years.


The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.


So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon....

Jeff Domansky's insight:

Are you looking to define your content strategy. Here's 8 questions you need to answer before you can get started.

No comment yet.