Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 8, 2016 11:11 AM
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Social Media Evolution: What Does the Future of Social Marketing Look Like? : Social Media Examiner

Social Media Evolution: What Does the Future of Social Marketing Look Like? : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Brian says that when you think about marketing as engagement, meaning a moment of truth in which you can take someone’s attention and give them your attention, you have the opportunity to do something that’s not only productive and useful, but also great.


 


The future of business, he says, is in optimizing the four Moments of Truth.


 


The Zero Moment of Truth, the discovery process, occurs when someone wants to know something. Online, they use Google search, social networks, review sites, etc., to learn more about what they’re searching for. In the Zero Moment of Truth, businesses want to engage and hand-hold someone to the next step.


 


The First Moment of Truth is when people have included you (the business or brand) in their final decision process. This is where the marketing, packaging or presentation line up and customers buy your product....

Jeff Domansky's insight:

Social Media Marketing Podcast 179. In this episode Brian Solis explores how social media has changed and how it continues to evolve.

Aïssatou Thiam's curator insight, March 9, 2016 9:52 AM

Social Media Marketing Podcast 179. In this episode Brian Solis explores how social media has changed and how it continues to evolve.

Scooped by Jeff Domansky
March 28, 2015 3:49 AM
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Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.


Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.


In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....

Jeff Domansky's insight:

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

Marco Favero's curator insight, March 29, 2015 8:57 AM

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