Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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November 4, 2017 12:14 PM
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Content Creation Tools and Resources to Enhance Your Content Marketing Strategy

Content Creation Tools and Resources to Enhance Your Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it

Are you utilizing content creation tools and other resources to enhance your content Marketing Strategy?

 

A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it’s time to take it a step further and share some of the content creation tools and resources to help you hit the ground running with your content creation strategy....

Jeff Domansky's insight:

Useful content creation tools and resources to amp up your marketing strategy from George Gill.

Jeff Domansky's curator insight, November 4, 2017 12:18 PM

Useful content creation tools and resources to amp up your marketing strategy from George Gill.

 
Mubashir Husayn's curator insight, November 6, 2017 9:24 AM

Banner Ad Design

Mubashir Husayn's curator insight, November 7, 2017 1:26 AM

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September 3, 2017 1:20 AM
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How To Use Content Curation The Right Way

How To Use Content Curation The Right Way | Public Relations & Social Marketing Insight | Scoop.it

One of the biggest mistakes businesses make with content curation is sharing any and every relevant article they find, without giving consideration to how each piece reflects on their brand. Before you share a piece of content, ask yourself:Is this content well written?

- Did it come from a credible source?

- rDoes it align with your stance on the topicf?

- Are we sure the source is not a direct competitoris?

- Is the topic newsworthy and/or valuable to your audience?

- If you can answer, “yes” to all of the above, go for it. If there is a “no” somewhere in there, you might reconsider....

Jeff Domansky's insight:

With a little effort, content curation is easy to get right.

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August 11, 2017 9:48 AM
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Content Creation and Curation: Get the Right Blend

Content Creation and Curation: Get the Right Blend | Public Relations & Social Marketing Insight | Scoop.it

Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting. Don’t limit yourself to just one, or you’ll miss out on valuable opportunities from the other.

 

To clarify, ‘created’ content is original – solely produced and owned by you. Every piece of content you create represents your company’s unique expertise, products, services, insights, and opinions. ‘Curated’ content is generated from external sources outside of your company that you share with your audience. It should be relevant and useful to your target audience and demonstrate that you recognise the value that other companies bring to your industry, or areas of relevant interest.

 

Attainting the optimum balance between generating both created and curated content campaigns will depend on what you’re hoping to achieve – be it greater brand awareness, higher search rankings, optimal social engagement, or more conversions. Knowing the differences and usefulness of each type of content will help you make the right decision when developing your next content strategy – so here’s what you can achieve with each approach....

Jeff Domansky's insight:

Tips on content curation and best practices.

Jeff Domansky's curator insight, August 11, 2017 9:50 AM

Tips on content curation and best practices.

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10 Content Curation Tools That Will Make You More Productive

10 Content Curation Tools That Will Make You More Productive | Public Relations & Social Marketing Insight | Scoop.it

If we could be more productive, we can get a lot more done, right? Well, that’s how I see it.

 

I’m always interested in finding new ways to become even more productive and get as much done as possible, as efficient as I can, allowing me to progress onto the next thing on my to-do-list.

 

In this article, I’ll be sharing 10 brilliant content curation tools that will make you much more productive. In no particular order, these are my favourite tools for content curation....

Jeff Domansky's insight:

Become super productive with these 10 content curation tools. Top tools that will turbocharge your social media profiles with high-quality trending content.

Jeff Domansky's curator insight, August 11, 2017 3:00 AM

Become super productive with these 10 content curation tools. Top tools that will turbocharge your social media profiles with high-quality trending content.

fatnasal's comment, August 11, 2017 5:15 AM
good
Tommy Landry's comment, August 11, 2017 12:04 PM
I can't seem to load it - getting a 504 Gateway error
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August 5, 2017 11:11 AM
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Content Curator Identikit: 1) General Traits – Content Curation Official Guide – Robin Good

Content Curator Identikit: 1) General Traits – Content Curation Official Guide – Robin Good | Public Relations & Social Marketing Insight | Scoop.it

In these sections I analyze each one of these three groups, by highlighting key elements in each group by defining what they mean (DEF), why they are important for a curator to have (WHY) and how they can be cultivated (HOW).

 

Here I analyze the key General Traits that make up the profile of a professional content curator.

- Curiosity

- Subject-Matter Expertise

- Strong Ethics

- Transparency 

- Disclosure

- Empathy

- Personal Voice

- Pattern Recognition

- Organization

-Attention to Details

- Being Systematic

- Patience...

Jeff Domansky's insight:

Robin Good on the traits of a great curator.

Jeff Domansky's curator insight, August 5, 2017 11:16 AM

Robin Good on the traits of a great curator.

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Content Curator Identikit: 3) Technology Know-How – Content Curation Official Guide – Robin Good

Content Curator Identikit: 3) Technology Know-How – Content Curation Official Guide – Robin Good | Public Relations & Social Marketing Insight | Scoop.it

Which are the key traits, the skills and the know-how required to be a professional content curator?

 

I have identified three groups of elements that characterize the profile of professional digital content curators:

- General Traits

- Communication Skills

- Technical Know-How

 

For each one of these, I have highlighted key elements by defining what each one means (DEF), why it is important for a curator to have (WHY) and how it can be cultivated (HOW)....

Jeff Domansky's insight:

Robin Good continues his excellent series on curation. Recommended reading. 9/10

Jeff Domansky's curator insight, August 5, 2017 10:52 AM

Robin Good continues his excellent series on curation. Recommended reading. 9/10

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July 26, 2017 10:54 AM
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Content Curation: Tools and Tips for Journalists | Anders Pink

Content Curation: Tools and Tips for Journalists | Anders Pink | Public Relations & Social Marketing Insight | Scoop.it

It’s hard being a journalist. The volume of content and data available on the web has increased exponentially. To research a story you need to make sense of many viewpoints, check available data, and review high volumes of articles and social posts. You also have to fact check thoroughly and find ways to do this very quickly.


Last week I attended News:Rewired, a conference for journalists in London. The conference outlined some of the key challenges facing journalists for example, finding and tracking emerging stories, verifying stories, and synthesising multiple opinions on a story.


At the event I reflected on how content curation has become a key skill for journalists. It is essential to gather together information, stories, data and opinions quickly and efficiently.  


Below are my thoughts on tools and approaches that journalists can use for their content curation....

Jeff Domansky's insight:

An interesting perspective on content curation and journalism from Steve Rayson.

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July 19, 2017 11:45 PM
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How To Monetize Curated Content – Content Curation Official Guide – Medium

How To Monetize Curated Content – Content Curation Official Guide – Medium | Public Relations & Social Marketing Insight | Scoop.it

Content curation can be a socially valuable as well as an economically sustainable, if not altogether profitable, activity.
When making a choice, choosing a solution, a product or a tool, if there are too many available choices, we find it hard to select.
On the other hand, when there are few, selected options, and there’s someone expert who we trust that explains their value to us, we are instead much more inclined to pick one.
In a system where there are huge quantities of apparently alternative options, there is always the opportunity to organize, pick and select groups of items based on specific needs, requirements, objectives, costs as well as on many other variables.

Jeff Domansky's insight:

Robin Good shares ideas on how to monetize curated content.

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July 19, 2017 11:15 PM
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A Gathering of Flowers: Content Curation History in Other Words

A Gathering of Flowers: Content Curation History in Other Words | Public Relations & Social Marketing Insight | Scoop.it
Most people believe content curation is a relatively recent, Internet-born trend, generated by the constantly increasing amount of unverified information available online.


The general belief is that “content curation” is a content marketing tactic, designed to provide value to the reader and to save time and writing effort to the author/publisher. Such curation, according to most articles you find online, consists of searching and gathering already published content on a specific topic and to organize it together into a reading list, an anthology or a compilation.
In reality, the key elements of an editorial curation practice (finding, gathering, organizing/arranging, value adding, sharing) have a long history and have been utilized by man since thousands of years, to preserve, organize, uncover and highlight valuable poetry, philosophical ideas as well as historical and artistic works.


Historically, the need for curating content, appears to have arisen as a solution to two key needs:
1) to preserve valuable work before it would disappear
2) to facilitate the discovery and appreciation of valuable literary works, for future generations....

Jeff Domansky's insight:

Robin Good shares a historical perspective on content curation.

Jeff Domansky's curator insight, July 19, 2017 11:31 PM

Robin Good shares a fascinating historical perspective on content curation.

rodrick rajive lal's curator insight, July 22, 2017 2:22 AM
Content curation is probably a new term for an exercise or a habit of grouping and collecting similar books, ideas, or any kind of intellectual content. People have printed anthologies of short stories, horror stories...etc. There have been T.V. series based on writings of great writers, like, for example, Alfred Hitchcock, or for that effect Edgar Allan Poe, or even Somerset Maugham.
 
Carol Isakson's curator insight, July 22, 2017 12:04 PM
Things to read
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July 13, 2017 12:10 AM
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Great Examples of Content Curation

Great Examples of Content Curation | Public Relations & Social Marketing Insight | Scoop.it

Top-notch examples of content curation at work. See the results, get inspired, sense the added value that organizing existing information can offer.

Jeff Domansky's insight:

Robin Good offers great content curation examples.

Jeff Domansky's curator insight, July 13, 2017 12:07 AM

Robin Good offers great content curation examples.

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July 6, 2017 11:23 AM
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Curation Can Help You Execute on Your Best Ideas

Curation Can Help You Execute on Your Best Ideas | Public Relations & Social Marketing Insight | Scoop.it

I once spent a week speaking at three different conferences that focused on one of the favorite themes of events around the world: how to have great ideas.


Often it seems that there are only two things the world tells you about ideas: you should have more of them and they should be more creative.


We dedicate entire conferences to better ideas and read best-selling books to inspire more of them. Yet over time, the sad truth is that the only thing most of us do better than coming up with ideas is routinely squandering them, with bad or no execution.


Why do we fail to execute well on our best ideas so often? More importantly, what would it take to change that pattern?...

Jeff Domansky's insight:

Curate makes the case for curation. The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.

Jeff Domansky's curator insight, July 8, 2017 10:02 AM

Curate makes the case for curation. The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.

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Best Content Curation Platforms for Content Marketers

Best Content Curation Platforms for Content Marketers | Public Relations & Social Marketing Insight | Scoop.it

Content curation is a great idea, but it’s really quite tedious to have to do it manually. You have to go out and find content you’d be interested in curating. Then you have to copy the link and paste it into each of your social networks. You have to schedule the post for an appropriate time, and you have to add your own spin to it, and you have to make sure it generates the right kind of preview or website card. Repeat for every link you want to share, ad nauseum, and you’re getting the idea.


Thankfully, content curation is not a new idea, or a new industry. That means there are many businesses out there who have created products to help you. These content curation tools are designed specifically to curate content as smoothly as possible across your entire social media presence. Here are the best ones I recommend....

Jeff Domansky's insight:

Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.

Jeff Domansky's curator insight, July 8, 2017 10:04 AM

Content curation is a strategy used by bloggers and content marketers to quickly get information for an article. These tools are the best ways to do so.

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July 6, 2017 10:28 AM
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Is Content Curation Good for SEO? 11 Examples That Prove So!

Is Content Curation Good for SEO? 11 Examples That Prove So! | Public Relations & Social Marketing Insight | Scoop.it

Content curation. You’ve probably heard about it, you might have even read a few pieces on the subject but you never really went through it. How many times did it happen to get a topic idea and start writing on it immediately? And after you’ve hit publish you didn’t get the expected results.


The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that....

Jeff Domansky's insight:

Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.

Jeff Domansky's curator insight, July 8, 2017 10:04 AM

Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.

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Content Curation: Here's What You Need to Know

Content Curation: Here's What You Need to Know | Public Relations & Social Marketing Insight | Scoop.it

Think of curated content the way you do a Works Cited section of a term paper. You use it to add relevance and to reinforce your argument. In marketing terms, that argument is that you are aware of the types of content that appeal to your audience.

 

Responsible selection of curated content shows that you understand your audience. And when people believe that you understand them, it goes a long way toward building trust.

 

A key difference, however, between content curation and a Works Cited section is that, quite often, the curated content comprises a significant slice of the content presented. In many cases, the content is presented with a short, original commentary.

 

How well does that work?

 

Well, look at the Huffington Post. They have practically elevated the concept of content curation to an art form. And they have discovered the fine balance between curation and branding. You’d barely know that they get a vast amount of their content from outside sources. It’s because they go to a tremendous effort to present the content in a way in which it practically becomes their own....

Jeff Domansky's insight:

Content Curation vs Content Creation. Both are key components of a content marketing strategy. Offering fresh, relevant content, appealing to your audience.

Jeff Domansky's curator insight, November 4, 2017 12:17 PM

Content Curation vs Content Creation. Both are key components of a content marketing strategy. Offering fresh, relevant content, appealing to your audience.

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How to Automate Your Content Curation - Neil Patel

How to Automate Your Content Curation - Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

Do you want to automate your content curation? All you have to do is follow the steps below.

 

Step #1: Follow people within your industry on Twitter – once you follow people in your industry you will see what’s hot. This way you don’t have to browse the web and search around for what’s hot.Step

 

#2: Use Pocket – this will allow you to favorite and save what you have found on Twitter that you like. That way, as you are reading you can save what you like.Step

 

#3: Schedule out the content using Buffer – you can connect Pocket to your favorite social media scheduling tool and then schedule out all of the content you like.The content will then get pushed out on your Twitter, Facebook, LinkedIn and any other social site you use....

Jeff Domansky's insight:

Neil Patel offers a simple way to automate your content curation.

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August 11, 2017 9:40 AM
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Content Curation Fails of Most Modern Brands

Content Curation Fails of Most Modern Brands | Public Relations & Social Marketing Insight | Scoop.it

It's easy to make a blunder, especially when you haphazardly post social media content without a time-sensitive marketing strategy or set your social feed on autopilot for an indefinite time. Missteps can occur in these instances; hence it is crucial to learn how to handle failure so you can avoid content curation mistakes. 

 

Your social media presence doesn't have to look like a jumbled mess if you apply the right social strategy. However, a lot of modern brands, unfortunately, fail at automating their social media while seeming like a robot. 

 

Brands struggle with finding the correct balance between applying a human touch to content creation and automation. The end result? A negative impact on follower growth and engagement.

 

What are brands doing wrong with their content curation? How does this impact their social media strategy? Read on and use this as a reminder of what you shouldn't be doing with your content creation strategy....

Jeff Domansky's insight:

Many brands struggle with creating the perfect content creation strategy. In this blog we discuss common content creation fails of modern brands and how to avoid them.

Jeff Domansky's curator insight, August 11, 2017 9:50 AM

Many brands struggle with creating the perfect content creation strategy. In this blog we discuss common content creation fails of modern brands and how to avoid them.

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Content Curation Tools: A Curated List of Content Curation Tools | Ian Cleary

Content Curation Tools: A Curated List of Content Curation Tools | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

Looking for a list of tools to help with content curation? Here are 8 excellent content curation tools well worth checking out.

 

Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.  And it’s something that most of us do.

 

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content....

Jeff Domansky's insight:

Ian Cleary shares top curation tools.

Jeff Domansky's curator insight, August 11, 2017 3:01 AM

Ian Cleary shares top curation tools.

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Content Curator Identikit: 2) Communication Skills – Content Curation Official Guide – Robin Good

Content Curator Identikit: 2) Communication Skills – Content Curation Official Guide – Robin Good | Public Relations & Social Marketing Insight | Scoop.it

In this section I analyze the key Communication Skills that make up the profile of a professional content curator:

- Editorial Focus

- Effective Writing

- Contextualizing Information

-Design

- Visualizations and Verification

- Comparing

- Referencing

- Crowdsourcing...

Jeff Domansky's insight:

Robin Good looks at the communication skillsneeded by a curator. Recommended reading. 9/10

Jeff Domansky's curator insight, August 5, 2017 11:05 AM

Robin Good looks at the communication skills needed by a curator. Recommended reading. 9/10

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The Identikit of a Professional Content Curator – Content Curation Official Guide | Robin Good

The Identikit of a Professional Content Curator – Content Curation Official Guide | Robin Good | Public Relations & Social Marketing Insight | Scoop.it

“The detached analysis of an algorithm will no longer be enough to find what we are looking for.


To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online.


Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as content curators.


Rohit Bhargava Manifesto for The Content Curator: The Next Big Social Media Job of the Future (2009)

Jeff Domansky's insight:

Robin Good's guide to content curation: It’s true: To manage and make sense of all of this information, we need something of an entirely new order of magnitude. To put order, to make sense and to surface the true valuable content gems.

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July 26, 2017 10:35 AM
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How to add value with content curation

How to add value with content curation | Public Relations & Social Marketing Insight | Scoop.it

With some degree of irony, there's an over-abundance of information about content curation to sift through online - thankfully, we’ve been working to separate the wheat from the chaff. Kineo believes that as learners, we’ve got a lot of questions and we want to stay smart.


People are time poor but they want answers to their questions. So here are the answers to yours.


Let’s explore how we can tackle the content curation challenge, successfully tap into the vast amount of readily available content and filter it into our learning strategies....

Jeff Domansky's insight:

Useful curation tips from Kineo.

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July 19, 2017 11:21 PM
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Content Curation Takes Time – Content Curation Official Guide – Robin Good

Content Curation Takes Time – Content Curation Official Guide – Robin Good | Public Relations & Social Marketing Insight | Scoop.it

To gain readers’ attention and trust it is evidently not enough to create a top 10 tools list by searching on Google and then picking the best items from existing lists, or to pull together a few interesting article titles on a topic with their introductory paragraphs.


Unless your readers are not very interested themselves into the topic you cover, why would they take recommendations from someone who has not even had the time to fully vet and verify his own suggested resources?


Picking what superficially appears to be interesting content just by reading titles or curating and suggesting content to your readers by leveraging tools that do this automatically is like recommending movies or music records based on how much you like their trailers or their cover layouts.


By using this approach how many times are you going to recommend truly valuable resources versus how many times is your recommendation going to lower your credibility and authority just because the content you have recommended is actually quite shallow, provides no new insight, or it is even copied from somewhere else?

Jeff Domansky's insight:

Robin Good explores content curation's value and  best practices.

Jeff Domansky's curator insight, July 19, 2017 11:30 PM

Robin Good explores content curation's value and  best practices.

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Why Content Curation Is an Essential Part of Your Marketing Mix

Why Content Curation Is an Essential Part of Your Marketing Mix | Public Relations & Social Marketing Insight | Scoop.it

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale.

Content curation is what turns a warehouse full of art and artifacts into a museum. A good curator sifts through the content to find pieces that are valuable for an intended audience. Their job is to direct attention to worthy content—and in doing so, make the museum a worthwhile place to visit.

Your blog readers and social media followers are drowning in content. You can be the content curator that helps direct their attention to what is most helpful, educational, or entertaining. Content curation, as part of your editorial strategy, can help make your blog a more valuable destination for your readers.

But the benefits go both ways; as you help your readers find great content, you’re helping your organization, too. Here are just a few ways curated content can help advance your marketing goals, and some of our favorite curating tools.

Jeff Domansky's insight:

Why content curation matters and some tips and tools to help you curate.

Jeff Domansky's curator insight, July 19, 2017 11:32 PM

Why content curation matters and some tips and tools to help you curate.

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How to Master the Art and Science of Content Marketing Creation and Curation

How to Master the Art and Science of Content Marketing Creation and Curation | Public Relations & Social Marketing Insight | Scoop.it

Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.

Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people's content vs supporting their brand more than your own? What are the negatives of content regurgitation?

If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. I also include tips and strategies to develop your own curation platform and ensure you are not simply regurgitating content that will hurt you more than help.

Jeff Domansky's insight:

 Here's a set of really practical tips on content curation.

Jeff Domansky's curator insight, July 12, 2017 11:56 PM

Here's a set of really practical tips on content curation.

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Can WordPress Autoblogging Plugins Be Used for Both Content Curation and Aggregation? - WP Mayor

Can WordPress Autoblogging Plugins Be Used for Both Content Curation and Aggregation? - WP Mayor | Public Relations & Social Marketing Insight | Scoop.it

There is so much that goes on behind the scenes of a website. For instance, content creation, security and backup measures, constant updates, design overhauls, and even running an online business. However, your site visitors do not care how much is on your plate at any given time. That’s why many website owners have given in to the increasingly popular method of autoblogging.


In the past, we have shared with you how to automatically post content from one website to another, some of the best autoblogging plugins on the market today, and even how to build a complete autoblogging website from the ground up. However today, we are not going to go into the technical or step-by-step details of autoblogging. Instead, we are going to develop a better understanding of how you can curate and aggregate quality web content for your website using the popular WordPress autoblogging plugin WP RSS Aggregator.

Jeff Domansky's insight:

Learn how to get in on content curation for your WordPress website using the popular autoblogging WordPress plugin WP RSS Aggregator. It's a novel way to curate.

Jeff Domansky's curator insight, July 8, 2017 10:03 AM

Learn how to get in on content curation for your WordPress website using the popular autoblogging WordPress plugin WP RSS Aggregator. It's a novel way to curate.

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Content curation is about moving from noise to context

Content curation is about moving from noise to context | Public Relations & Social Marketing Insight | Scoop.it

Since my last piece on turbo-boosting content curation, I’ve fielded plenty of questions on my curation workflow. I’ve also seen more brand examples of content curation – some of which I like, some of which irritate me. I’ll show you a few.


Curation can work well for brands, but it really starts with individuals. I define content curation as: The systematic process of sharing content from our expertise with our online networks.


The “systematic” part is there for a reason – if we just compulsively retweet/share things we like, that’s not curation. That’s seat-of-pants....

Jeff Domansky's insight:

Here's some answers to questions I've gotten about the value of content curation, and some companies doing it right - or not.

Jeff Domansky's curator insight, July 8, 2017 10:05 AM

Here's some answers to questions I've gotten about the value of content curation, and some companies doing it right - or not.