Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 22, 2017 2:40 AM
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How VR and AR will Change Content Marketing

How VR and AR will Change Content Marketing | Public Relations & Social Marketing Insight | Scoop.it

Content marketing and search now involve a combination of media (blogs, video, social platforms, podcasts, etc.), and they must adapt to the ways human can now engage with this content in virtual and augmented reality. What must content marketing and search do to remain competitive? How must they redefine themselves? How to respect the lessons that intertwined them, on these new frontiers?


Technologies which can tap into the full spectrum of our senses, are the adaptations that will eventually be required by content marketing and search. For the sake of this article, we will focus only on vision. Until recently, most content marketing and search were accessed via a highly compressed and forcefully artificial medium of 2D screens. In VR and AR, there are typically two screens, close to one’s eyes, permitting users to view content in a three-dimensional way.


The simplest way to begin adapting content marketing and search, is to remake it for 3D viewing and interaction. Take the following history as an analogy: Google actively ranks results lower for sites not optimized for responsively mobile layouts.


Why? More than half of all people accessing the web do so via mobile. As developing countries come online with another billion+ users and even more devices (nearly all mobile), they will be skipping the desktop era and joining us right alongside the mobile one....

Jeff Domansky's insight:

Can we adapt content marketing to the impact of virtual reality and artificial reality?

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Scooped by Jeff Domansky
July 14, 2015 2:49 AM
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The Top-Rated Social Analytics Tools by Marketers

The Top-Rated Social Analytics Tools by Marketers | Public Relations & Social Marketing Insight | Scoop.it

Which social media analytics tools are most used and liked by marketers?To find out, G2 Crowd recently examined more than 200 evaluations of social analytics tools on its software review platform by business, marketing, and analytics professionals.


Social analytics tools were defined in the report as platforms used for tracking, measuring, and reporting on social media account performance. The researchers ranked the tools based on customer satisfaction scores and the size of their market presence.


Some 82% of all reviewers say the social analytics tool they currently use meets their requirements, and 83% say they would be likely to recommend the platform they use....

Jeff Domansky's insight:

Get insight on the social media analytics tools preferred and most used for tracking, measuring, and reporting on account performance by marketers today.

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Scooped by Jeff Domansky
September 17, 2014 11:56 AM
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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Public Relations & Social Marketing Insight | Scoop.it

Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.


Whether you write content for B2B or B2C sites, there is an art to content creation.


Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.


Here is a 37-point checklist that will help you create great content....

Jeff Domansky's insight:

Neil Patel's advice is always bang on for marketers. Recommended reading 9/10

Ally Greer's curator insight, September 19, 2014 2:42 PM

Three great lists divided into "general," "B2B writing," and "B2C writing."

ManufacturingStories's curator insight, September 20, 2014 4:41 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

CESSON's curator insight, September 26, 2014 7:58 PM

Raise your reach and interactive numbers with these helpful tips. 

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September 13, 2015 3:11 AM
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Content, Shares, and Links: Insights from Analyzing 1 Million Articles

Content, Shares, and Links: Insights from Analyzing 1 Million Articles | Public Relations & Social Marketing Insight | Scoop.it

This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.


What we found is that the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content. It may sound harsh but it seems most people are wasting their time either producing poor content or failing to amplify it.


On a more positive note we also found some great examples of content that people love to both share and link to. It was not a surprise to find content gets far more shares than links. Shares are much easier to acquire. Everyone can share content easily and it is almost frictionless in some cases. Content has to work much harder to acquire links. Our research uncovered....

Jeff Domansky's insight:

BuzzSumo and Moz provided a valuable research report and insight into content marketing and what works and what's shared most. Highly recommended. 9/10

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Scooped by Jeff Domansky
December 12, 2014 9:42 AM
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8 Successful Content Marketing Strategies | Writtent Blog

8 Successful Content Marketing Strategies | Writtent Blog | Public Relations & Social Marketing Insight | Scoop.it

Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work.


Understand that you’re definitely not alone. While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging.


Well, you’re in luck. We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015:....

Jeff Domansky's insight:

Learn 8 totally data-backed ways to revolutionize the results of your content marketing strategy in 2015. Are you ready to up your game and win?

Marco Favero's curator insight, December 12, 2014 4:47 PM

aggiungi la tua intuizione ...

Gina Tucker's curator insight, December 12, 2014 7:34 PM

Adding content to your sales email is a simple yet effective tactic for nurturing leads. These content marketing strategies can amplify your existing sales techniques to turn more leads into prospects.

Ron Baker's curator insight, December 17, 2014 4:02 PM

Jasmine provides some very good observations with regards to content marketing strategies