Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
April 30, 2016 7:39 PM
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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Public Relations & Social Marketing Insight | Scoop.it

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....

Jeff Domansky's insight:

Five examples of how industries use customer reviews to build business.

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Scooped by Jeff Domansky
April 30, 2016 6:09 PM
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Get your copy of the Bazaarvoice CGC Index

Get your copy of the Bazaarvoice CGC Index | Public Relations & Social Marketing Insight | Scoop.it

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.

At BAZAARVOICE, we call this consumer-generated content (CGC).

CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.

These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....

Jeff Domansky's insight:

Learn how consumer-generated or user-generated content can help build your business.

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