Public Relations & Social Marketing Insight

There's a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.

In other words, we increased conversion rate without changing anything about the page except for the color of the CTA. That's the power of color psychology in marketing.

Let's explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide...

Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power of color schemes should not to be underestimated. If used creatively, even the simpliest colors can not only boost the ability to advertise but also improve the time a user spends on a website averagely.

However, choosing the wrong color schemes can be disastrous to say the least and can drown any product or service, regardless of how big it is or what it brings to the table. For example, some advertisers choose flashy colors to capture the attention of their target audience. Although they may succeed in getting the heads turn in their direction, the audience will lose interest in the long haul.

This eventually ends up damaging brand image and reputation of the business.In this article, we will cover which types of color schemes to avoid in online advertising. I’ve gathered a list of “NOT TOs” along with an alternative methods for you to try....