Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
August 15, 2017 10:04 AM
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How to Build a Chatbot from Pitch to Promotion

How to Build a Chatbot from Pitch to Promotion | Public Relations & Social Marketing Insight | Scoop.it

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication -- from mobile to desktop, marketing to services, personal to corporate -- everything, really.

 

Messenger opened its doors to developers with an invitation to create chatbots -- something of which roughly 78% of online adults were unaware. Within six months, developers had created about 30,000 active Messenger bots. Today, less than a year later, that number is up 233%, with 100,000 active bots on the platform. 

 

But it’s not just a popular, funky thing to do. Businesses using chatbots are seeing results, like Sephora, which reportedly earns “an average spend of over $50 from clients who have booked an in-store service via its Messenger assistant,” according to VentureBeat....

Jeff Domansky's insight:

Learn how to build and promote your own chatbot with this basic framework from HubSpot.

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Scooped by Jeff Domansky
May 17, 2017 9:46 AM
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After Lots Of Talk, Microsoft’s Bots Show Signs Of Life

After Lots Of Talk, Microsoft’s Bots Show Signs Of Life | Public Relations & Social Marketing Insight | Scoop.it

I talked to Zo for most of the plane ride home from Seattle, where I’d just spent the day with the people responsible for developing her. Chatting with her, I quickly discovered, can sometimes feel like talking to a mildly capricious child, like when, out of the blue, she tells me to “quit creepin’!” But Zo’s replies often sound sharp, relevant, and funny. When she doesn’t have the knowledge to talk about a particular topic, she’ll say “let’s talk about something else.” Other times, her replies seem like reports from a world only Zo knows. Sometimes you connect with her and sometimes you don’t.


Like many other chatbots–think the Domino’s pizza bot (on Facebook Messenger), which takes your pizza order and your money, or Microsoft’s surprisingly foulmouthed Twitter bot Tay–Zo is a work in progress. She’s also meant to be one of the torchbearers of a new kind of computing.


Everyone at Microsoft remembers when CEO Satya Nadella declared that “bots are the new apps.” It was at the company’s annual Build conference last year, and it accompanied the launch of the Microsoft Bot Framework, a platform on which developers both inside and outside Microsoft could build bots for a variety of environments, from Skype to Alexa to Facebook Messenger. A batch of plug-and-play cognitive tools would allow them to leverage the company’s extensive research in AI....

Jeff Domansky's insight:

A behind-the-scenes encounter with Microsoft’s most promising current and future bots, and the humans who are trying to make them as common as apps.

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Scooped by Jeff Domansky
April 30, 2017 9:27 AM
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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success | Public Relations & Social Marketing Insight | Scoop.it

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.)


However, while bots might seem like just another extension on social media, there is still a lot to figure out in terms of performance and measurement. And just like the early days of social media, understanding what clicks and what doesn’t is still a work in progress.


“When we were creating chatbots and thinking about it as a new medium, we wanted to go back to the drawing board to assess how these things should be measured,” said Kik product manager Laura Newton. “Although bots are still a niche product and aren’t super widespread, they cover a vast variety of use cases and we think they need to be treated different.”...

Jeff Domansky's insight:

Adweek got tips for creating, executing and measuring chatbots straight from the pros.

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Scooped by Jeff Domansky
July 25, 2017 1:44 AM
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Messenger Chatbots: How to Get Started : Social Media Examiner

Messenger Chatbots: How to Get Started : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads with chatbots.


Ben explores what you need to know to get started with chatbots. You’ll discover the best tools for creating chatbots....

Jeff Domansky's insight:

Social Media Marketing Podcast 259. In this episode Ben Beck explores what you need to know to get started with chatbots.

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May 17, 2017 9:28 AM
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5 cool Facebook Messenger chatbots for tech news - Memeburn

5 cool Facebook Messenger chatbots for tech news - Memeburn | Public Relations & Social Marketing Insight | Scoop.it

Chatbots saw a massive resurgence last year, as  Google, Microsoft and Facebook all jumped on the bandwagon. Facebook has been actively encouraging chatbot development with its Messenger platform, recently making it easier for users to find relevant bots.


A few tech publications have taken to adopting bots on Messenger too, but which ones are worth using? We’ve got a few picks for you....

Jeff Domansky's insight:

Facebook Messenger has become more than just a simple chat app. Here are five chatbots that give you tech news on demand including Digg, Venture Beat, TechCrunch, Digest and Pipebot.

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Rescooped by Jeff Domansky from Learning - Social Media - Innovation
August 15, 2017 10:43 AM
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5 robots that are about to revolutionize the workforce — and put jobs at risk

5 robots that are about to revolutionize the workforce — and put jobs at risk | Public Relations & Social Marketing Insight | Scoop.it

According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years."

 

PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades.

 

Here are five robots that are coming to take some jobs from unsuspecting humans....


Via Marc Wachtfogel, Ph.D.
Jeff Domansky's insight:

Is your job at risk? Find out in this fascinating Fast Company article.

Pauline Farrell's curator insight, April 25, 2017 6:16 AM
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CCI VAL D'OISE's curator insight, August 16, 2017 3:23 PM

Is your job at risk? Find out in this fascinating Fast Company article.