Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
May 17, 2017 9:28 AM
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5 cool Facebook Messenger chatbots for tech news - Memeburn

5 cool Facebook Messenger chatbots for tech news - Memeburn | Public Relations & Social Marketing Insight | Scoop.it

Chatbots saw a massive resurgence last year, as  Google, Microsoft and Facebook all jumped on the bandwagon. Facebook has been actively encouraging chatbot development with its Messenger platform, recently making it easier for users to find relevant bots.


A few tech publications have taken to adopting bots on Messenger too, but which ones are worth using? We’ve got a few picks for you....

Jeff Domansky's insight:

Facebook Messenger has become more than just a simple chat app. Here are five chatbots that give you tech news on demand including Digg, Venture Beat, TechCrunch, Digest and Pipebot.

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Scooped by Jeff Domansky
June 15, 2016 1:47 PM
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What Marketers Need to Know About Chat Apps

What Marketers Need to Know About Chat Apps | Public Relations & Social Marketing Insight | Scoop.it

If your company is still trying to figure out how to make the most of Facebook and Twitter, consider:

  • WhatsApp has rapidly become the biggest messaging service in the world with more than a billion users.

 

  • Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”
  • Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now. Other private messaging services like Viber and Kik have attracted millions of users.

 

Of the Fortune 100 companies, 77 use Slack. The average Slack user keeps the app running 10 hours a day, and is actively using it for over 2 hours a day.

 

Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach.


Twitter has experimented with Snapchat-style doodles and photo editing and in 2015 expanded the character limit via private direct messaging.


The movement of consumers from public social media to private messaging has been so rapid that Business Insider reported that the combined usage of the top four messaging apps now exceeds the combined usage of the top four social media apps. Falling data prices, cheaper devices, and improved features are helping propel this growth....

Jeff Domansky's insight:

Mark Schaefer says it's time to put chat apps into your marketing mix.

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