Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
June 12, 2016 4:38 PM
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30 Call-to-Action Examples You Can't Help But Click

30 Call-to-Action Examples You Can't Help But Click | Public Relations & Social Marketing Insight | Scoop.it

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action.

And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. 

Download our full collection of 101 call-to-action examples here for even more CTA ideas.

To help you identify what's effective and what's not, we've listed out 30 examples of CTAs that totally rock. These call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page....

Jeff Domansky's insight:

Lots to learn from these 30 call to action examples.

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Scooped by Jeff Domansky
September 6, 2015 11:03 PM
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5 Interactive Calls to Action That Prospects Can’t Resist

5 Interactive Calls to Action That Prospects Can’t Resist | Public Relations & Social Marketing Insight | Scoop.it

Are your marketing efforts falling a bit flat? Are open rates, click-through rates, and lead flow less than stellar? If you were 100% honest, would you click on your brand’s latest “download our new white paper” call to action?

For many marketers, the challenge isn’t just creating content – it’s making it remarkable. Prospects crave something different. You can pique their interest and curiosity with more compelling calls to action that offer something unique or unusual. Following up a unique CTA with an unusual piece of content is even more powerful....

Jeff Domansky's insight:

These calls to action are well worth testing.

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Scooped by Jeff Domansky
June 3, 2015 1:21 AM
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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action | Public Relations & Social Marketing Insight | Scoop.it

When people land on your website, you want them to do something.


Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.


But how do you get them to take the specific action you want them to?Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.


You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action....

Jeff Domansky's insight:

If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.

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Scooped by Jeff Domansky
September 16, 2015 4:20 AM
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5 Tips to Create an Irresistible Call to Action

5 Tips to Create an Irresistible Call to Action | Public Relations & Social Marketing Insight | Scoop.it

Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.


But how do you get them to take the specific action you want them to?


Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.


You need to focus less on beautiful design or amazing copy – and more on creating a  powerful and compelling call to action.


A clear next step for your visitors, usually in the form of a clickable button....

Jeff Domansky's insight:

If you are getting website traffic but not conversions - use these 5 tips to create a compelling call to action and get more visitors to take action.

No comment yet.
Scooped by Jeff Domansky
August 23, 2015 11:50 PM
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How To Create The Perfect Call To Action

How To Create The Perfect Call To Action | Public Relations & Social Marketing Insight | Scoop.it

Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an authority, says Joanna Wiebe.


To be honest with you, writing a call-to-action message that will compel your visitors to take the right action isn’t an easy task. The 8 tactics below will simplify it for you....

Jeff Domansky's insight:

Got an effective CTA? Here's how.

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Scooped by Jeff Domansky
April 10, 2015 11:21 AM
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8 Types of CTAs You Should Absolutely Try on Your Blog

8 Types of CTAs You Should Absolutely Try on Your Blog | Public Relations & Social Marketing Insight | Scoop.it

So if you're trying to get more conversions from your blog, you'd think the more CTAs the better, right? Not always. You can increase conversions by including more CTAs on your blog if they're several different types of CTAs, in different formats, addressing different parts of your marketing funnel.


Before you hit the "Publish" button on your next blog post, think about how your readers can take the next step to learn more about your company. Which CTAs will help get them to take the next step in their buying journey? Below are eight ideas to get you started. You may not use all of the types of CTAs in every post you publish, but they should definitely be considered....

Jeff Domansky's insight:

Learn about the different calls-to-action you should have on your blog posts from HubSpot.

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