Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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August 10, 2016 2:55 PM
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What Happens to SEO When You Stop Blogging?

What Happens to SEO When You Stop Blogging? | Public Relations & Social Marketing Insight | Scoop.it
So let’s go back to my question: why do I keep blogging? Why are you blogging? Should you quit? Should I quit? Are there better ways to do marketing, gain traffic, and grow conversions?

Is blogging truly all it’s cracked up to be? More specifically, just how big of an impact does it have on SEO?

In this article, I’m going to do away with niceties, guesses, and “best practice” advice. Instead, I’m going to dish up the data so you can get the cold, hard facts on what happens if you decide to stop blogging. 
Jeff Domansky's insight:

Here's the business case for blogging from Neil Patel. It's compelling whether you're B2C or B2B.

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April 22, 2015 3:10 PM
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6 Cool Company Blogs Everyone Will Enjoy Reading

6 Cool Company Blogs Everyone Will Enjoy Reading | Public Relations & Social Marketing Insight | Scoop.it
When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun ... I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.
Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. One they turn to when they need to re-ignite their fires, so to speak.

For this post, that's exactly what I did, with a particular focus on blogs. I asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to. I left out the obvious suspects -- we all know Moz, KISSmetrics, and other, similar are amazing at the whole inbound thing. But if I’ve left out your favorite company, please share it in the comments or on our thread on Inbound.org.
Jeff Domansky's insight:

A little blogging inspiration from Hubspot.

Nedko Aldev's curator insight, April 23, 2015 4:43 AM

 

550
Leah Huisman's curator insight, April 28, 2015 6:38 AM

Nice marketing blog 

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January 4, 2015 10:45 PM
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How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide | Public Relations & Social Marketing Insight | Scoop.it
It isn't enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.

It's the strategy part that trips up a lot of businesses. I've found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here's a nine-step process for creating a successful blog strategy for your business. Each step is marked by a question. Adapt it based on your business needs and experience. (And you can download a template to document each of the steps below here.)
Jeff Domansky's insight:

Here's a great collection of blogging tips and a template for strategies from Hubspot.

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July 1, 2014 1:36 AM
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Dozens of reasons why corporate blogs matter

Dozens of reasons why corporate blogs matter | Public Relations & Social Marketing Insight | Scoop.it

Discover why corporate blogs matter a lot in part two of our introduction to business blogging guide.


Several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporate blogs remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’. Corporate blogs often are essential social media hubs and content marketing hubs as explained in our introduction to corporate blogging. However, the value of corporate blogging goes beyond tactics and channels....

Jeff Domansky's insight:

Useful perspective on corporate blogging and lots of good reasons why it counts.

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June 29, 2013 2:49 AM
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41 Fresh Blog Post Ideas For Your Company Blog | HubSpot

41 Fresh Blog Post Ideas For Your Company Blog | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Running out of blog post ideas for your business blog? Here are 41 blog post ideas to keep your blog content fresh each day....This is an excerpt from our ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here .Here’s a brainstorm of some ideas to get you started, or just keep you going.

Jeff Domansky's insight:

Oldie but goodie post and tips are still very relevant and useful for business blogging.

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September 20, 2011 11:34 PM
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PR Communications: Best Buy Blog Misses Ethics Mark

PR Communications: Best Buy Blog Misses Ethics Mark | Public Relations & Social Marketing Insight | Scoop.it

Valuable employee comms debate on John Cass' blog...

 

The Best Buy Ethics blog was the subject of one of my blog posts recently. I thought the content strategy of describing instances of errors of judgement by employees was a communications blunder, and and as a result I received a lot of feedback from the community. Here's a synopsis of some of the comments on my blog, and some answers by back channel messaging from several senior colleagues in communications...

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November 11, 2015 12:01 AM
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15 Cost Effective Tactics Online Marketers Use to Increase High-Quality Traffic to their Company’s Blog

15 Cost Effective Tactics Online Marketers Use to Increase High-Quality Traffic to their Company’s Blog | Public Relations & Social Marketing Insight | Scoop.it

Online marketers are often in search of cost-effective ways to increase targeted traffic to their company blog in order to offset high CPAs coming from their direct response media spends. Just across the hall (or across the Atlantic in our case), content marketers are looking to hit traffic and lead goals on a shoestring budget. Thankfully these teams in small and large companies are increasing their collaboration and working together on content promotion strategies and tactics that reach new audiences and potential customers at a fraction of the cost.


Here are 15 ways that online and content marketers are increasing targeted traffic to their company blogs without spending an arm and a leg....

Jeff Domansky's insight:

Very practical and useful blog building tips from Outbrain.

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February 27, 2015 11:15 AM
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Why the Company Blog is More Important Than You Think

Why the Company Blog is More Important Than You Think | Public Relations & Social Marketing Insight | Scoop.it

It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.


Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....

Jeff Domansky's insight:

Take a second look at the power of authentic corporate blogging.

Marco Favero's curator insight, February 27, 2015 6:11 PM

aggiungi la tua intuizione ...

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September 5, 2014 10:23 PM
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Who Says You Need To Be a Fortune 500 To Have Great Business Blogging?

Who Says You Need To Be a Fortune 500 To Have Great Business Blogging? | Public Relations & Social Marketing Insight | Scoop.it
Business blogging may be losing popularity among the Fortune 500, but what about the rest of us? There are still many good reasons for business blogging.


But, what about those organizations that have the potential to truly boost their online presence and revenue through great business blogging? Do you wonder whether blogging is right for your company?


This article covers the following:

  • Best practices to keep in mind when blogging for business
  • How using facts, data and statistics makes your business blogging more robust
  • How blogging works for some businesses
  • Respected opinions about business blogging – from people who know what they’re talking about....
Jeff Domansky's insight:

"UMass Dartmouth (UMD) researchers recently collected data which shows business blogging among the Fortune 500 has dropped 3% since last year. It’s the first decline in the number of blogs for this group of companies in 7 years. Perhaps even more interesting is the UMD researchers found public facing corporate blogs for only 157 of this year’s Fortune 500 companies."


So does business blogging still matter? 

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September 30, 2013 5:04 PM
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9 Pointers for Building Branded Blogs - PRNewser

9 Pointers for Building Branded Blogs - PRNewser | Public Relations & Social Marketing Insight | Scoop.it

...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear PatrolJulie Carlson, editor-in-chief of RemodelistaEmily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.


While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...

Jeff Domansky's insight:

Here are nine really useful pointers for business bloggers. You'll learn some valuable lessons and get some helpful insight by looking at each of the blogs, their content and how they produce content for their readers.

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April 7, 2013 12:35 PM
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What do the best corporate blogs do well?

What do the best corporate blogs do well? | Public Relations & Social Marketing Insight | Scoop.it

So, corporate blogging is NOT dead. Who’s doing it well? By now, we’ve all heard about the Southwest Airlines and Starbucks blogs of the world.

 

But, what about other larger companies? Those we might not hear about as often–but those who continue to blog month after month. And do so with what appears to be some success (I say “appears” because we can never know for sure how these companies are measuring success with their blogs). Here are five companies that aren’t talked about quite as much when it comes to blogging–and how they’re pulling the right strings when it comes to corporate blogging....

Jeff Domansky's insight:

Arik Hanson shares a useful perspective on corporate blogging and what works best.

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