Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 22, 2017 10:02 AM
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The Real Costs of Self-Publishing a Book - MediaShift

The Real Costs of Self-Publishing a Book - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”


Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup.


Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.


Below, I break down the costs of how much professional services will cost you for a high-quality book....

Jeff Domansky's insight:

Low to high budgets for authors and self-publishers.

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Scooped by Jeff Domansky
September 1, 2016 12:19 PM
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How to Grow Your Audience by Getting PR For Your Blog

How to Grow Your Audience by Getting PR For Your Blog | Public Relations & Social Marketing Insight | Scoop.it

Andreea Ayers founded LaunchGrowJoy.com in 2011 after selling a successful t-shirt business, and realised she had plenty to share in terms of selling products successfully online. Her blog focuses on her experience with ecommerce and selling online, moving into PR and teaching product entrepreneurs how to get their products featured in print media and on influential blogs.


Andreea has some tried-and-true strategies for building a buzz around your blog or business through media promotion, both traditional and online. She walks the talk, with her blog being featured in more than 500 media outlets since she started five years ago.


I asked her what her non-negotiables are when it comes to seeking publicity as a solo blogger or entrepreneur....

Jeff Domansky's insight:

If you'd like to get your blog seen in places outside your niche but don't know where to start, let entrepreneur Andreea Ayers teach you her ways! Excellent advice! Recommended reading for PR, bloggers and authors. 9/10

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Scooped by Jeff Domansky
October 14, 2016 3:00 AM
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89+ Book Marketing Ideas That Will Change Your Life

89+ Book Marketing Ideas That Will Change Your Life | Public Relations & Social Marketing Insight | Scoop.it

Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free....

Jeff Domansky's insight:

Author Media compiled a list of 89+ book marketing ideas that will build your brand and sell your book.

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Scooped by Jeff Domansky
September 16, 2014 11:04 PM
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The Secret Formula to Creating a Bestselling Book

The Secret Formula to Creating a Bestselling Book | Public Relations & Social Marketing Insight | Scoop.it

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, knowexactly what to do to create an outstanding, well-received bookthat was promoted in such a way that it sold better than you expected? Sound like a dream?


Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are certain things that work every time – and others that don’t.There is a formula for success,and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board....

Jeff Domansky's insight:

Writing the book is half the battle. Promotion is the other critical half.

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