Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 22, 2017 10:02 AM
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The Real Costs of Self-Publishing a Book - MediaShift

The Real Costs of Self-Publishing a Book - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

At every writers conference or self-publishing panel the question that almost always inevitably comes up is: “How much will self-publishing really cost me?”


Because the book publishing industry is one of the last industries to go digital, it’s going through a quick transition. As a result of this shift, authors no longer need to go through the traditional gatekeepers to publish high-quality books and are instead moving toward self-publishing. Launching a book is like launching a startup.


Putting together a quality book involves not just writing it, but getting it edited, then formatted, designing a cover, and having a marketing strategy around it.


Below, I break down the costs of how much professional services will cost you for a high-quality book....

Jeff Domansky's insight:

Low to high budgets for authors and self-publishers.

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Scooped by Jeff Domansky
October 4, 2016 12:42 AM
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20 Creative Book Cover Designs to Inspire Your Next Project

20 Creative Book Cover Designs to Inspire Your Next Project | Public Relations & Social Marketing Insight | Scoop.it

Book covers can teach us a lot about condensing complex ideas into simple designs that attract consumers and sell products. The best covers manage to give book browsers an idea of the book's plot, tone, themes, and genre, all without revealing too much. 


To inspire your next design project, we've compiled a list of 20 beautifully designed books that beg to be judged by their covers....

Jeff Domansky's insight:

Get inspired by this collection of truly creative book covers by talented designers.

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October 14, 2016 3:00 AM
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89+ Book Marketing Ideas That Will Change Your Life

89+ Book Marketing Ideas That Will Change Your Life | Public Relations & Social Marketing Insight | Scoop.it

Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book. There’s something for everyone on the list. Best of all, the list is free....

Jeff Domansky's insight:

Author Media compiled a list of 89+ book marketing ideas that will build your brand and sell your book.

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June 7, 2016 10:24 PM
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How Successful Authors Use Social Media: 23 Content Ideas

How Successful Authors Use Social Media: 23 Content Ideas | Public Relations & Social Marketing Insight | Scoop.it

How do successful authors engage their fans on social media? And what can authors post on social media besides links to their own books?

Below you’ll find 23 ideas, along with examples from successful authors. Many of these tactics can help promote a book, but in more creative and engaging ways than simply posting a link to a book’s retailer page.

Publishers and agents, this post is written for authors. We encourage you to share it with your authors to help them build more engaging profiles.

Authors, we hope hope you find the list useful — and please share your great ideas in the comments!...

Jeff Domansky's insight:

Valuable and easy to implement social and content marketing ideas for authors. Recommended reading for authors and. 9/10

donhornsby's curator insight, June 8, 2016 10:30 AM
(From the article): To drive exposure for a book, create an image of a notable, inspiring, or funny quote from the book. You can use tools like Canva or Designfeed to easily turn quotes into eye-catching images.
rodrick rajive lal's curator insight, June 9, 2016 9:02 AM
I am an author with three published titles, and the fourth one coming up soon. All I can say is that Social Media has been a big help to me in promoting my books. The article gives authors some valuable tips on how to use social media to help promote one's books! Happy reading!