Public Relations & Social Marketing Insight
444.7K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
November 7, 2017 11:27 PM
Scoop.it!

Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers | Orbit Media Studios

Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers | Orbit Media Studios | Public Relations & Social Marketing Insight | Scoop.it

It started with a simple question: How long does it take to write a blog post? To find the answer, we reached out to 1000 bloggers. We asked a few other questions at the same time, and the responses gave us insight into the business of blogging.

Each year since, we’ve repeated this research. Over time, the data tells the story of a changing industry.

Key findings:

  • The average blog post takes 3 hours and 20 minutes to write.
  • In 2017, bloggers spent 39% more time on a typical blog post than in 2014
  • Three years ago, 1 in 20 bloggers spent 6+ hours on a typical blog post. Today that number is 1 in 8.
Jeff Domansky's insight:

A treasure trove of research into blogging from Orbit Media Studios.

Mubashir Husayn's curator insight, November 8, 2017 5:02 AM

There is a different way to promote business one of the is banner ad design. 

fuertessmarriangelless's curator insight, February 17, 2021 2:20 AM

https://romiosupplystore.com/
https://romiosupplystore.com/shop/
https://romiosupplystore.com/product/buy-ativan-online/
https://romiosupplystore.com/product/buy-adderall-online/
https://romiosupplystore.com/product/buy-ambien-online/
https://romiosupplystore.com/product/buy-botox-online/
https://romiosupplystore.com/product/buy-codeine-online/
https://romiosupplystore.com/product/buy-demerol-online/
https://romiosupplystore.com/product/diapers/
https://romiosupplystore.com/product/buy-diazepam-online/
https://romiosupplystore.com/product/buy-efavirenz-online/
https://romiosupplystore.com/product/buy-emtricitabine-online/
https://romiosupplystore.com/product/buy-flakka-a-pvp-online/
https://romiosupplystore.com/product/buy-flakka-a-pvp-online/
https://romiosupplystore.com/product/buy-juvederm-volbella-le-online/
https://romiosupplystore.com/product/buy-juvederm-ultra-1ml-online/
https://romiosupplystore.com/product/buy-lortab-online/
https://romiosupplystore.com/product/buy-methadone-online/
https://romiosupplystore.com/product/buy-modafinil-online/
https://romiosupplystore.com/product/buy-morphine-sulfate-online/
https://romiosupplystore.com/product/buy-neurobloc-online/
https://romiosupplystore.com/product/buy-norco-online/
https://romiosupplystore.com/product/buy-opana-online/
https://romiosupplystore.com/product/buy-oxycodone-online/
https://romiosupplystore.com/product/buy-oxycontin-online/
https://romiosupplystore.com/product/buy-oxynorm-online/
https://romiosupplystore.com/product/buy-percocet-online/
https://romiosupplystore.com/product/buy-phentermine-online/
https://romiosupplystore.com/product/buy-fentanyl-patches-online/
https://romiosupplystore.com/product/buy-fentanyl-patches-online/
https://romiosupplystore.com/product/buy-lamivudine-online/
https://romiosupplystore.com/product/ritalin/
https://romiosupplystore.com/product/lidocaine/
https://romiosupplystore.com/product/buy-rheumacure-online/
https://romiosupplystore.com/product/buy-rohypnol-online/
https://romiosupplystore.com/product/buy-roxicodone-online/
https://romiosupplystore.com/product/buy-stilnox-online/
https://romiosupplystore.com/product/buy-suboxone-online/
https://romiosupplystore.com/product/buy-subutex-online/
https://romiosupplystore.com/product/buy-tenofovir-online/
https://romiosupplystore.com/product/buy-adipex-online/
https://romiosupplystore.com/product/buy-arimidex-online/
https://romiosupplystore.com/product/buy-dysport-online/
https://romiosupplystore.com/product/buy-vicodin-online/
https://romiosupplystore.com/product/buy-vyvanse-pills-online/
https://romiosupplystore.com/product/buy-xanax-online/
https://romiosupplystore.com/product/buy-xls-medical-max-strength-tablets-of-360/
https://romiosupplystore.com/product/buy-yellow-xanax-bars-online/
https://romiosupplystore.com/product/buy-zopiclone-online/
https://romiosupplystore.com/product/buy-zopiclone-online/
https://romiosupplystore.com/about/
https://romiosupplystore.com/contact/

https://romiosupplystore.com/product/buy-garcinia-cambogia-extract-online/
https://romiosupplystore.com/product/generic-finasteride/
https://romiosupplystore.com/product/buy-green-xanax-online/
https://romiosupplystore.com/product/buy-helex-online-in-usa/
https://romiosupplystore.com/product/buy-hydrocodone-online/
https://romiosupplystore.com/product/buy-klonopin-online/
https://romiosupplystore.com/product/buy-endocet-online/
https://romiosupplystore.com/product/buy-mobic-online/
https://romiosupplystore.com/product/buy-morphine-sulphate-injection/
https://romiosupplystore.com/product/buy-oxycodone-online/
https://romiosupplystore.com/product/buy-lamivudine-online/

http://romio.bloguetechno.com/Buy-Xanax-online-without-prescription-31452154
http://romio.bloguetechno.com/Buy-Yellow-Xanax-Bars-Online-31452538
http://romio1.bloguetechno.com/Buy-Klonopin-Online-31452928
http://romio1.bloguetechno.com/Buy-Ativan-Online-31453213
http://romio1.bloguetechno.com/-Buy-adderall-online-at-romiosupplystore-with-or-without-prescription-31453339
http://romio1.bloguetechno.com/BUY-ALIAXIN-GP-1ML-ONLINE-31453497
http://romio3.bloguetechno.com/Buy-Ambien-online-31454947
http://romio3.bloguetechno.com/buy-botox-online-without-license-Allergan-Botox-1x100iu--31455120
http://romio3.bloguetechno.com/Buy-CBD-Oil-Grade-Hemp-Extract--31455260
http://romio3.bloguetechno.com/Buy-Codeine-Online-without-Prescription--31455396
http://romio4.bloguetechno.com/Buy-Demerol-Online-31463368
http://romio4.bloguetechno.com/Buy-Diamorphine-online-At-31463473
http://romio4.bloguetechno.com/Buy-Diazepam-Online-31463607
http://romio4.bloguetechno.com/Buy-Dilaudid-Online-31463689
http://romio4.bloguetechno.com/Buy-efavirenz-online-31463787
http://romio4.bloguetechno.com/Buy-Emtricitabine-At-a-Discount-31463944
http://romio4.bloguetechno.com/Buy-Endocet-Online-31464084
http://romio5.bloguetechno.com/Buy-Flakka-A-pvp-31464222
http://romio5.bloguetechno.com/Buy-Garcinia-Cambogia-Extract--31464351
http://romio5.bloguetechno.com/Buy-Generic-Finasteride-Online-31464482
http://romio5.bloguetechno.com/Buy-Green-Xanax-Online-From-the-best-online-pharmacy-31464625

http://romio6.bloguetechno.com/Buy-Helex-online-31505573
http://romio7.bloguetechno.com/Buy-Lortab-Online-Without-Prescription-31585080
http://romio7.bloguetechno.com/Buy-Methadone-Online-31585239
http://romio7.bloguetechno.com/Buy-Mobic-Online-Cheaper-31585364
http://romio7.bloguetechno.com/Buy-Modafinil-Online-Cheapper-31585530
http://romio7.bloguetechno.com/Buy-Morphine-Online-Without-Prescription-31585601
http://romio7.bloguetechno.com/Buy-Morphine-sulphate-Injection-online-31585699
http://romio8.bloguetechno.com/Buy-NeuroBloc-Online-31585855
http://romio8.bloguetechno.com/Buy-Norco-Online-Norco-10-325-Buy-Online-31585931
http://romio8.bloguetechno.com/Buy-Opana-Online-31586048
http://romio8.bloguetechno.com/Buy-Oxycodone-Online-without-prescription-31586151
http://romio8.bloguetechno.com/Buy-Oxycontin-Online-Cheap-Without-Prescription-31587189
http://romio8.bloguetechno.com/Buy-OxyNorm-Online--31587808
http://romio9.bloguetechno.com/Buy-Percocet-online-31588283
http://romio9.bloguetechno.com/Buy-phentermine-online-31588401
http://romio9.bloguetechno.com/Buy-Quality-Fentanyl-Patches-Online-31588563
http://romio10.bloguetechno.com/Buy-Quality-lamivudine-online-31588786
http://romio10.bloguetechno.com/Buy-Quality-Ritalin-Online-Without-Prescription-31588868
http://romio10.bloguetechno.com/BUY-RESTYLANE-LIDOCAINE-with-or-without-prescription-31589004
http://romio10.bloguetechno.com/buy-RHEUMACURE-online-31589114

 

http://romio11.bloguetechno.com/Buy-Rohypnol-online-31589253
http://romio11.bloguetechno.com/Buy-Roxicodone-Online--31589309
http://romio11.bloguetechno.com/Chemistry-of-Stilnox-31589382
http://romio11.bloguetechno.com/Buy-Suboxone-Online-31589453
http://romio11.bloguetechno.com/Buy-Subutex-Online-31589522
http://romio12.bloguetechno.com/Buy-tenofovir-online-31609358
http://romio12.bloguetechno.com/Buy-Adipex-online-china-31609548
http://romio12.bloguetechno.com/Buy-Arimidex-Online-without-prescription-31609642
http://romio12.bloguetechno.com/Buy-Dysport-Online--31609718
http://romio12.bloguetechno.com/Buy-Vicodin-Online-31609779
http://romio12.bloguetechno.com/Buy-Vyvanse-Online-31609844
http://romio13.bloguetechno.com/Buy-Xanax-Online-without-prescription-31609982
http://romio13.bloguetechno.com/Buy-XLS-Medical-Max-Strength-Tablets-Online-31610098
http://romio13.bloguetechno.com/Buy-Yellow-Xanax-Bars-Online-31610210
http://romio13.bloguetechno.com/Buy-Zopiclone-Online-Without-Prescription-31610285
http://romio13.bloguetechno.com/Buy-Greenstone-Xanax--31610350

https://cuteteacuppups.com/available-pups/
https://cuteteacuppups.com/product/buy-beautiful-pomeranian-princess-610/
https://cuteteacuppups.com/product/buy-chihuahua-puppy-taky-700/
https://cuteteacuppups.com/product/buy-chihuahua-puppy-taky-700/
https://cuteteacuppups.com/product/buy-maltese-puppy-kelly/
https://cuteteacuppups.com/product/buy-maltese-puppy-max/
https://cuteteacuppups.com/product/buy-pomeranian-puppy-kane/
https://cuteteacuppups.com/product/buy-poodle-puppy-leo-680/
https://cuteteacuppups.com/product/buy-poodle-puppy-lili/
https://cuteteacuppups.com/product/yorkshire-puppy-henry/

yolannda's curator insight, October 6, 2021 4:08 PM

https://romiosupplystore.com/product/buy-ativan-online/
https://romiosupplystore.com/product/buy-adderall-online/
https://romiosupplystore.com/product/buy-aliaxin-1ml-online/
https://romiosupplystore.com/product/buy-ambien-online/
https://romiosupplystore.com/product/buy-botox-online/
https://romiosupplystore.com/product/buy-cbd-oil-grade-hemp-extract/
https://romiosupplystore.com/product/buy-codeine-online/
https://romiosupplystore.com/product/buy-demerol-online/
https://romiosupplystore.com/product/buy-diamorphine-online/
https://romiosupplystore.com/product/diapers/
https://romiosupplystore.com/product/buy-diazepam-online/
https://romiosupplystore.com/product/buy-dilaudid-online/
https://romiosupplystore.com/product/buy-efavirenz-online/
https://romiosupplystore.com/product/buy-emtricitabine-online/
https://romiosupplystore.com/product/buy-endocet-online/
https://romiosupplystore.com/product/buy-flakka-a-pvp-online/
https://romiosupplystore.com/product/buy-garcinia-cambogia-extract-online/
https://romiosupplystore.com/product/generic-finasteride/
https://romiosupplystore.com/product/buy-green-xanax-online/
https://romiosupplystore.com/product/buy-helex-online-in-usa/
https://romiosupplystore.com/product/buy-hydrocodone-online/
https://romiosupplystore.com/product/buy-juvederm-volbella-le-online/
https://romiosupplystore.com/product/buy-juvederm-ultra-1ml-online/
https://romiosupplystore.com/product/buy-klonopin-online/
https://romiosupplystore.com/product/buy-lortab-online/
https://romiosupplystore.com/product/buy-methadone-online/
https://romiosupplystore.com/product/buy-mobic-online/
https://romiosupplystore.com/product/buy-modafinil-online/
https://romiosupplystore.com/product/buy-morphine-sulphate-injection/
https://romiosupplystore.com/product/buy-modafinil-online/
https://romiosupplystore.com/product/buy-morphine-sulfate-online/
https://romiosupplystore.com/product/buy-morphine-sulphate-injection/
https://romiosupplystore.com/product/buy-neurobloc-online/
https://romiosupplystore.com/product/buy-norco-online/
https://romiosupplystore.com/product/buy-opana-online/
https://romiosupplystore.com/product/buy-oxycodone-online/
https://romiosupplystore.com/product/buy-oxycontin-online/
https://romiosupplystore.com/product/buy-oxynorm-online/
https://romiosupplystore.com/product/buy-percocet-online/
https://romiosupplystore.com/product/buy-phentermine-online/
https://romiosupplystore.com/product/buy-fentanyl-patches-online/
https://romiosupplystore.com/product/buy-lamivudine-online/
https://romiosupplystore.com/product/ritalin/
https://romiosupplystore.com/product/lidocaine/
https://romiosupplystore.com/product/buy-rheumacure-online/
https://romiosupplystore.com/product/buy-rohypnol-online/
https://romiosupplystore.com/product/buy-roxicodone-online/
https://romiosupplystore.com/product/buy-stilnox-online/
https://romiosupplystore.com/product/buy-suboxone-online/
https://romiosupplystore.com/product/buy-subutex-online/
https://romiosupplystore.com/product/buy-tenofovir-online/
https://romiosupplystore.com/product/buy-adipex-online/
https://romiosupplystore.com/product/buy-arimidex-online/
https://romiosupplystore.com/product/buy-dysport-online/
https://romiosupplystore.com/product/buy-vicodin-online/
https://romiosupplystore.com/product/buy-vyvanse-pills-online/
https://romiosupplystore.com/product/buy-xanax-online/
https://romiosupplystore.com/product/buy-xls-medical-max-strength-tablets-of-360/
https://romiosupplystore.com/product/buy-yellow-xanax-bars-online/
https://romiosupplystore.com/product/buy-zopiclone-online/
https://romiosupplystore.com/product/buy-greenstone-xanax-online/

Scooped by Jeff Domansky
September 24, 2017 12:00 PM
Scoop.it!

User Experience: Why Words (really) Matter in UX

User Experience: Why Words (really) Matter in UX | Public Relations & Social Marketing Insight | Scoop.it

Daniel Kahneman, Nobel Prize winning author of “Thinking Fast and Slow” uses the terms “system 1” and “system 2” to describe how we process and understand information. System 1 is intuitive, non-thinking. System 2 kicks in when the brain must work on the problem.If I ask you what is 2+2, your system 1 brain immediately answers 4.

 

Now, if I ask you what is 2,531 + 9,518? without using a calculator, then your system 2 brain kicks in. You focus, and your cognitive load increases as your brain works towards the answer; 12,049.And it is the same for language.

 

If a Web visitor arrives at a Web page with a complex message, they must spend mental energy working to understand. And since people scan web pages and spend 15 seconds on average on each page, they will most likely churn....

Jeff Domansky's insight:

Do you have a website content "blind spot"? It could be hurting your results.

No comment yet.
Scooped by Jeff Domansky
August 30, 2017 11:15 AM
Scoop.it!

3 ways to make sure you're remembered in the news feed

3 ways to make sure you're remembered in the news feed | Public Relations & Social Marketing Insight | Scoop.it

A recent Reuters Institute study, aptly titled ‘‘I saw the news on Facebook’ looks at how audiences recall the source of news found via social media and search. The study takes into account how users recall where they found a particular story (search, social, or by landing directly on a website), as well as going a step further to measure their likelihood of remembering the actual source of the information.

 

It turns out that accurate source recall is a legitimate concern for publishers. Here’s the key line from the report:

“Less than half could remember the name of the news brand for a particular story when coming from search or social media. Correct brand attribution was just 37% from search and 47% from social media. This compares with an attribution rate of 81% for users who arrived directly from another page on a destination website.”

 

So on average, less than half of the people clicking links to news stories in their social media feeds could correctly recall the actual source of the story afterwards, leading to the common scenario where someone says they saw a story ‘on Facebook’....

Jeff Domansky's insight:

With 63% of readers unable to recall the publisher behind a news article on social media, we look at how publishers can make sure they stand out.

Scooped by Jeff Domansky
August 25, 2017 10:38 AM
Scoop.it!

Can a robot beat a writer in creating your content?

Can a robot beat a writer in creating your content? | Public Relations & Social Marketing Insight | Scoop.it

I was on Twitter the other day when something leaped out of the torrent at me. “Create unique article on any topic in just a click,” the tweet said.

 

Could this be for real? Could a robot do a better job than I — a professional freelance writer — could?

 

Considering that writers and content creators like me are doomed if so, I figured I better check it out.

 

TRYING OUT THE WORD-O-MATIC

So I clicked and landed here , a somewhat dodgy looking page that said Unique Article Creator “is the best article generator tool to generate SEO friendly unique articles from your keyword.” The unidentified people behind the site say the tool finds fresh content and then rewrites it to be unique and have stronger search engine optimization (SEO)....

Jeff Domansky's insight:

Can robots write great, engaging content? A must-read for writers, PR and content producers. 9/10

Philippe Coll's curator insight, August 26, 2017 3:44 AM
Où l'on apprend que le robot de Google n'aime pas le robot rédacteur.
Scooped by Jeff Domansky
August 19, 2017 6:40 PM
Scoop.it!

How Many Keywords Can A Single Page Rank For? - Neil Patel

How Many Keywords Can A Single Page Rank For? - Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

How many keywords do you think you can put on a single page? The answer is hundreds if not thousands. But you are not going to be writing or creating pages based on 100 keywords. Instead, you are going to be creating pages around a group of terms or a topic. 

Jeff Domansky's insight:

 Neil Patel's advice is to write for 3 to 4 key keywords and then you'll find a 2000 word article on the topic, if well-written, will also rank for other longtail keywords.

No comment yet.
Scooped by Jeff Domansky
July 29, 2017 8:46 AM
Scoop.it!

Should You Stop Blogging and Kill Your Blog?

Should You Stop Blogging and Kill Your Blog? | Public Relations & Social Marketing Insight | Scoop.it

"Should I kill off my blog?”


These are valid questions. In this article, I’ll help you come up with valid answers.


First, we’ll look at a few “false flag” reasons you may feel like calling it quits and how to get past them. Why dwell on the false flags?


I don’t want you to make a permanent decision based on problems that can be fixed easily. It could simply be a case of you using the wrong strategy.


Then, we’ll get into the circumstances that may warrant killing off your blog....

Jeff Domansky's insight:

Neil Patel says blogging is a super high-maintenance and isn’t for the faint of heart.

No comment yet.
Scooped by Jeff Domansky
July 18, 2017 10:47 AM
Scoop.it!

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn | Public Relations & Social Marketing Insight | Scoop.it

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples


A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.


Our latest research reveals the headlines that resonate with B2B audiences including:


The top phrases that start B2B headlines


The most engaging phrases in B2B headlines


The most shared numbers in business headlines


The top words and topics that resonate with B2B audiences


The optimum length of B2B headlines


Key lessons for business content writers


The research is based on an analysis of 10 million articles shared on LinkedIn. See our methodology note at the end of this post.

Jeff Domansky's insight:

BuzzSumo research will help you write more effective B2B headlines.

No comment yet.
Scooped by Jeff Domansky
July 12, 2017 10:39 AM
Scoop.it!

Learn to pair Google web fonts with this classic art-inspired guide

Learn to pair Google web fonts with this classic art-inspired guide | Public Relations & Social Marketing Insight | Scoop.it

There are several nifty ways to go about pairing fonts for your design projects, including this machine learning-based tool and this Tinder-style app. But if you just want to see some great combinations, you’ll want to check out this excellent guide by designer Lou Levit.


It features 50 top-notch pairings that draw from Google’s extensive web font collection – so you can grab all the typefaces you like for free, and use them on web design projects – and they’re matched with beautiful classic art.


The pairings are organized and navigable by font style and mood (choose from Modern, Striking, Eccentric, Classic, Minimal, Neutral, and Warm). That’s handy for quickly finding a combination that suits your needs, whether it’s to professionally present information or announce an event. Plus, you can download the entire guide as a PDF.


Find the guide, as well as tips on pairing fonts and the handy PDF, over at ReliablePSD.

Jeff Domansky's insight:

This excellent guide by designer Lou Levit depicts 50 gorgeous font pairings along with beautiful classic works of art. Find the right one for your project.

No comment yet.
Scooped by Jeff Domansky
June 27, 2017 10:59 AM
Scoop.it!

How Often Should I Publish Content? 3 Content Marketers on Publishing Cadences

How Often Should I Publish Content? 3 Content Marketers on Publishing Cadences | Public Relations & Social Marketing Insight | Scoop.it

In a world where everyone seems to be constantly churning out content, you may be feel like you’re not doing enough.


However, there’s an upside and a downside to what I’m about to tell you.


The upside is: There is no universal “right amount” of content to publish. There’s no magic publishing cadence for achieving content marketing success.


Rather, the key is to figure out how much high-quality content you can produce on a regular basis – and then maximize it through your distribution channels to reach your goals.


And that’s the downside: You have to find your own best publishing cadence – based upon your goals – through testing, trial, error, and optimization....

Jeff Domansky's insight:

"How much content should I publish?" That's one of the most common questions customers ask us, and something every content marketer wonders, at some point. Here's Newscred's answer.

No comment yet.
Scooped by Jeff Domansky
June 23, 2017 11:35 AM
Scoop.it!

Focus on Strategic Content, Relationships and Tech, Not Social Media

Focus on Strategic Content, Relationships and Tech, Not Social Media | Public Relations & Social Marketing Insight | Scoop.it

Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you.It doesn’t work that way.


People get impressed with lots of followers on Twitter, Facebook, and Instagram, but the truth is, the majority of those followers never see your content and you don’t get a lot of value from them.


Your focus should not be on social media. What I tell to the groups I speak to is that they need to focus on strategic content, relationships, and technology.


I’m not saying social media is not important, but if you switch your focus a little, your social following will be a lot more valuable. It’s not all about the numbers, and in this article I’ll explain why....

Jeff Domansky's insight:

Create strategic content, build relationships, and leverage the technology that will enable you to automate some of the processes and work more efficiently.

No comment yet.
Scooped by Jeff Domansky
June 15, 2017 9:55 AM
Scoop.it!

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist | Public Relations & Social Marketing Insight | Scoop.it

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in.


Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that some of the most common questions we get concern crafting titles.


How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?


Luckily, we've come up with a simple formula for writing catchy headlines and blog titles that you can reference from here on out. So let's just dive right in, shall we?...

Jeff Domansky's insight:

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

Jeff Domansky's curator insight, June 15, 2017 9:59 AM

Here's HubSpot's formula for how to write a headline or blog title your readers can't help but click. Useful reminders.

Scooped by Jeff Domansky
June 11, 2017 10:49 AM
Scoop.it!

How to Build a Social Media Marketing Funnel for Bloggers : Social Media Examiner

How to Build a Social Media Marketing Funnel for Bloggers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Are you using your blog for business?


Wondering how to combine blog posts with social media content to move people through the sales cycle?


In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel....

Jeff Domansky's insight:

Blog posts can help at every stage of your marketing funnel.

No comment yet.
Scooped by Jeff Domansky
June 1, 2017 11:09 AM
Scoop.it!

The Anatomy of a Perfect Blog Post

The Anatomy of a Perfect Blog Post | Public Relations & Social Marketing Insight | Scoop.it

Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn't worth it.


Considering our audiences have access to countless other articles, it's unlikely that they'd settle for a half-baked attempt.We get it, though: It can be difficult to keep track of all the right blog components when you've got a full plate of projects. There's a lot to remember when crafting a solid blog post -- which means there's also a lot to forget.


To make sure nothing slips through the cracks and every one of your blog posts is both comprehensive and useful to your readers, we've created a rundown of everything you need to remember when you start writing. Bookmark this blog post, and make sure you've completed this checklist the next time you press "publish."...

Jeff Domansky's insight:

What elements should every blog post include? Learn more about the anatomy of the perfect blog post from HubSpot.

No comment yet.
Scooped by Jeff Domansky
November 3, 2017 11:01 AM
Scoop.it!

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?) - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

It turns out longer is better—at least when it comes to writing headlines for branded content.

 

Branded content technology provider Polar analyzed a bunch of data provided by premium publishers, such as Oath and Gannett, to see how variation in headlines affected key performance indicators (KPIs).

 

It found that branded content headlines between 90 and 99 characters achieved a clickthrough rate (CTR) of 0.43%, higher than headlines with fewer characters.

 

The “more is better” theory also held true for the number of words included in a headline. Polar reported that headlines with 16 words garnered a CTR of 0.33%. By comparison, pithy headlines of just four words recorded an average CTR of less than half that, at just 0.14%.

 

Some other tips Polar gleaned from its work? Numbers and special characters also resulted in a bump in CTRs. So feel free to figure out how to squeeze an ampersand in there....

Jeff Domansky's insight:

A paradox? More characters and more words mean more clicks.

No comment yet.
Scooped by Jeff Domansky
August 30, 2017 11:24 AM
Scoop.it!

5 Compelling Reasons You Should Republish Old Blog Content

5 Compelling Reasons You Should Republish Old Blog Content | Public Relations & Social Marketing Insight | Scoop.it

Are you sending potential new customers to old content on your blog that is out of date?

 

Or….….do you have old content on your site that never gets any traffic?

 

Both of these things are bad for your site, so you need to do something about them.

 

And here’s why. Producing new content on a regular basis may not always work as you would expect it....

Jeff Domansky's insight:

Ian Clearly reminds us by updating your old blog content on a regular basis and republishing it, you’ll be doing yourself and your audience a big favor.

Therese Torris's curator insight, August 31, 2017 6:04 AM
Yeah! Don't let the good work go to waste.

 
Scooped by Jeff Domansky
August 27, 2017 12:23 PM
Scoop.it!

How to Make Every Blog Article You Write Rank High in Google Search

How to Make Every Blog Article You Write Rank High in Google Search | Public Relations & Social Marketing Insight | Scoop.it

So you’ve started blogging. It’s a great way to start building traffic, acquiring new customers, and developing brand awareness. But I have some bad news.

 

Unless your articles are ranking well in Google search, you’re not going to make much progress. Understanding SEO is critical to making your website presence stand out. To accomplish that, you need to implement some proven tactics to boost your ranking in Google.

 

This is your guide to getting your content ranked higher....

Jeff Domansky's insight:

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.

TOGELSGP88's curator insight, August 29, 2017 12:40 AM

TOGELSGP88.COM | TOGEL ONLINE | TOGEL SINGAPORE | TOGEL HONGKONG | JUDI BOLA
Togel Online, Togel Singapura, Togel Hongkong, Togel SGP, Togel HKG, Judi Online, Judi Bola

1 USER ID SUDAH BISA BERMAIN SEMUA PERMAINAN : SPORTBOOK, TOGEL, LIVE CASINO, POKER, SABUNG AYAM, SLOT GAME, TEMBAK IKAN, TANGKAS
DAFTAR SEGERA DI TOGELSGP88 YANG MENYEDIAKAN BERBAGAI BONUS...

Promo Terbaru dari TOGELSGP88
- Minimal Deposit Rp 50.000
- Minimal Withdraw Rp 50.000
- BONUS NEW MEMBER 100% SPORTBOOK
- BONUS DEPOSIT 30% SPORTBOOK
- BONUS DEPOSIT 10% ALL-GAMES
- BONUS DEPOSIT SABUNG AYAM 10%
- BONUS CASHBACK MIXPARLAY 100%
- BONUS ROLLINGAN LIVECASINO 0.8%
- BONUS ROLLINGAN POKER & DOMINO 0,3%
- BONUS REFFERAL 2%

rodrick rajive lal's curator insight, August 29, 2017 5:20 AM
I have followed Neil Patel for quite some time and have seen a noticeable jump in traffic to my blog. Ideally, rankings are dependent on SEO, use of appropriate keywords and the ability to produce interesting and varied content consistently.
 
Audrey's curator insight, September 7, 2017 5:15 PM

Neil Patel offers simple tips on getting your blog posts to rank higher in search engines.

Scooped by Jeff Domansky
August 19, 2017 6:45 PM
Scoop.it!

How to Get into Google News - Neil Patel

You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.

Now Google already gives you a set of guidelines, but here is what I found is effective:

1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.

2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.

3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.

In addition to that, follow the guidelines Google News gives and you will be fine.

Jeff Domansky's insight:

Neil Patel shares tips on getting ranked on page one through Google News.

No comment yet.
Scooped by Jeff Domansky
August 15, 2017 9:56 AM
Scoop.it!

How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates | HubSpot

How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Well my friend, the time for excuses is over.

 

After you read this post, there will be absolutely no reason you can't blog every single day -- and do it quickly. Not only am I about to provide you with a simple blogging formula to follow, but I'm also going to give you free templates for creating five different types of blog posts:

- The How-To Post

- The List-Based Post

- The Curated Collection Post

- The SlideShare Presentation Post

- The Newsjacking Post....

Jeff Domansky's insight:

HubXpot shows how to write blog posts and shares free examples and templates to help you write five types of posts.

No comment yet.
Scooped by Jeff Domansky
July 26, 2017 11:13 AM
Scoop.it!

How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics | HubSpot

How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

As marketers, we often succumb to a cognitive bias called the overconfidence effect. Since we're technically experts, we tend to overestimate our industry knowledge and our ability to predict content performance.


This can lead us to rely on our intuition more than data when we brainstorm new blog ideas. Since we like our own ideas, we think our audience will too.


But just because we like our own post, doesn't mean our audience wants to read it. Instead of relying on our own personal taste, we need to let our audience's behaviors and preferences drive our new blog ideas -- or else we risk publishing irrelevant content.


Analyzing audience data before ideation is crucial for crafting desirable content.


Let's read on to learn six data-driven tactics for choosing the topics your audience actually desires....

Jeff Domansky's insight:

Learn these 6 data-driven tactics to decide what to blog about in these smart, simple tips from HubSpot.

No comment yet.
Scooped by Jeff Domansky
July 17, 2017 8:29 PM
Scoop.it!

Practical automation guide and tools for busy bloggers

Practical automation guide and tools for busy bloggers | Public Relations & Social Marketing Insight | Scoop.it

As a busy blogger, you’re probably juggling a multitude of different tasks, many of which are repetitive and frankly, quite boring. For your blog to take off and scale into something greater than a company of one employee, you must use your time efficiently and learn to automate and delegate.

Read on to learn about the practical tools of automation and how to use them to grow your business.

Jeff Domansky's insight:

Add a couple of these automation tools to your social marketing kit.

No comment yet.
Scooped by Jeff Domansky
July 7, 2017 9:38 AM
Scoop.it!

Three things to remember when writing social media headlines

Three things to remember when writing social media headlines | Public Relations & Social Marketing Insight | Scoop.it

Last summer, we looked at the characteristics of successful headlines on Facebook, parsing the numbers in the NewsWhip database to pick commonalities in the titles of stories that attracted a lot of engagement on the platform.


Our findings at the time pointed to great headlines:


– Being conversational and descriptive,


– Speaking to a personal experience


– Being vivid and interesting,


– Not tricking or misleading the readers.


All of these principles remain the same, especially the last factor, which is now generally de rigueur for any sites looking to seriously develop an engaged and loyal readership through social media. Then at the start of this year, we took another look at headlines that were seeing engagement to see if there were any other obvious trends. Now we’ve identified a few new factors of note for successful headlines on social media, based on the data we’ve seen in NewsWhip Analytics.


As well as the advice we’ve already dispensed around headline etiquette on this blog, here are three more factors to consider when looking to pitch the most effective story description to social readers....

Jeff Domansky's insight:

We look at three factors that contribute to engaging headlines on social media, including making the titles timely, educational and inspirational.

No comment yet.
Scooped by Jeff Domansky
June 26, 2017 4:29 PM
Scoop.it!

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Public Relations & Social Marketing Insight | Scoop.it

It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline?

To help answer this question we analyzed 100 million article headlines. We have set out below our findings from the research including the:Cox

- Headline phrases that drive most engagement on Facebook
- Worst performing headline phrases on Facebook
- Most effective phrases that start or end headlines
- Optimum number of words and characters to use in a headline
- Most impactful numbers to use in headlines
- Most engaging Twitter headline phrases
- Differences between B2C and B2B headlines.


While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement. We shared our findings with a number of content experts to reflect on the implications of the research for writers. We have included their expert thoughts and advice at the end of this post. We have also included a section on how you can analyze headlines yourself using BuzzSumo.

Jeff Domansky's insight:

Got headlines? Get better ones with this research from BuzzSumo.

Everett Bowes's curator insight, July 2, 2017 1:42 PM

Got headlines? Get better ones with this research from BuzzSumo.

Scooped by Jeff Domansky
June 16, 2017 9:47 AM
Scoop.it!

How to Publish 100 High-Impact Blog Posts This Year

How to Publish 100 High-Impact Blog Posts This Year | Public Relations & Social Marketing Insight | Scoop.it

Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year.


If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process.  


There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....

Jeff Domansky's insight:

The story of how one HubSpot user built a strategy of publishing high-quality articles to increase their website traffic by 300%.

rodrick rajive lal's curator insight, June 22, 2017 11:02 AM
Maintaining a publication schedule, preparing an annual calendar and planning topics for the whole year will help publish a significant number of blog posts in a year. I guess we could also use artificial intelligence to narrow down on topics that are most likely to be of significance in the coming year!
 
Scooped by Jeff Domansky
June 15, 2017 9:09 AM
Scoop.it!

Here’s How Often You Should Post on Social Media

Here’s How Often You Should Post on Social Media | Public Relations & Social Marketing Insight | Scoop.it

Research on social posting frequency is less conclusive than you might think. Before you post on social media, ask, "Is this worth knowing?"It’s good stuff.


But, it’s not true. None of it is true. Because all of those studies look at the success of each post in a vacuum. How many clicks, likes, shares, comments, etc. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down?


Every single one of these reports ignores an unassailable certainty about success in social media marketing: Put another way, increased frequency doesn’t imperil your success in social media marketing. Instead, your success is mitigated every time you post something mediocre, or worse....

Jeff Domansky's insight:

It's quality not frequency that counts in blogging.

No comment yet.
Scooped by Jeff Domansky
June 2, 2017 9:49 AM
Scoop.it!

How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel

How to Write a Blockbuster Blog Post in 45 Minutes | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it

A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.


This is why I put so much time, money, and effort into creating exceptional content with all the persuasive checks and balances. And I’ve told you this before: When I started blogging, my content failed to hit the mark.


Now, I’ve fine-tuned a system that allows me to create powerful content in record time.


Trust me, you can do it too, and I’ll show you exactly how.


In fact, I’ll give you specific formulas that you can plug-and-play to craft your blog posts in under an hour....

Jeff Domansky's insight:

Neil Patel's blogging blueprint will help get your blog back on track.

CCI VAL D'OISE's curator insight, June 3, 2017 9:53 AM

Neil Patel's blogging blueprint will help get your blog back on track.

rodrick rajive lal's curator insight, June 14, 2017 10:55 PM
Neil Patel is simply the best when it comes to content marketing and content writing. Crazy Egg apart, he has provided a lot of insight to struggling content writers and content marketers. Blogging is not finished as yet and it is still one of the leading mediums for content marketing and content writing. An effectively written blog post will be more persuasive than the pitch of a salesman doing a cold call!