Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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May 24, 2016 2:01 AM
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Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog

Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve. 


This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy....

Jeff Domansky's insight:

Buffer' flipped the switch, and its new blog design is here. Read what's changed and its content strategy.

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August 26, 2015 3:50 AM
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Content Marketing Tools for Blog Writing

Content Marketing Tools for Blog Writing | Public Relations & Social Marketing Insight | Scoop.it

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?


Ever wondered why?


Because your content is boring.Sorry, but it’s true…..


Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....

Jeff Domansky's insight:

5 reasons why your blogs are boring and the best content tools available to fix them.

Thorsten Strauss's curator insight, September 24, 2015 8:01 PM

best practice: blog writing. The Hem(m)ingway tool is worth reading this post.

Jayne Courts's curator insight, September 25, 2015 5:31 AM

Some of this article is also true for bulk emails. Grab their attention to get them to read!!!

Antigone Gioti's curator insight, September 26, 2015 2:44 PM

Under construction 

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February 27, 2015 11:15 AM
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Why the Company Blog is More Important Than You Think

Why the Company Blog is More Important Than You Think | Public Relations & Social Marketing Insight | Scoop.it

It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.


Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....

Jeff Domansky's insight:

Take a second look at the power of authentic corporate blogging.

Marco Favero's curator insight, February 27, 2015 6:11 PM

aggiungi la tua intuizione ...

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September 2, 2014 11:54 AM
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The Pros and Cons of Using Sensational Blog Titles

The Pros and Cons of Using Sensational Blog Titles | Public Relations & Social Marketing Insight | Scoop.it
Click-baiting titles on articles seem to be happening more. Using sensational blog titles isn't necessarily a bad thing - but would you do it for your blog?


We’ve seen it all before – an incredible, heart-stopping article headline that simply begs to be clicked. Unfortunately, amazing and sensational blog titles more often than not leave much to be desired, in terms of both content quality and educational/entertainment value. 

The Pros and Cons of Using Sensational Blog Titles

Plenty of questions pop up when the issue of how to title a blog post comes up. Should it have the most popular buzzwords? Should I make it outrageous? Should I use the word “sex” or “scandal” in my title – even if it has nothing to do with those keywords? Should I ride on trending topics? The list, quite simply, is endless....

Jeff Domansky's insight:

Jason Cruz debates the impact of sensational blog headlines.

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March 5, 2014 1:59 AM
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5 Steps to a Successful Business Blog

5 Steps to a Successful Business Blog | Public Relations & Social Marketing Insight | Scoop.it

It has become rare to find a business owner or executive who doesn’t blog. Unfortunately, most of their efforts continue to fall short. It takes a lot more than writing what’s on your mind a few times a week to drive real financial improvement through this now-common marketing method. The good news, however, is that those who do succeed have more in common than you might think.

Jeff Domansky's insight:

Here's a good set of basic business blogging tips to help you get started.

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November 1, 2015 12:15 PM
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21 Ways We Promote Every Single Blog Post

21 Ways We Promote Every Single Blog Post | Public Relations & Social Marketing Insight | Scoop.it

Sometimes, the jump from zero readership to several hundred, thousand, or ten thousand hits per day happens in a few weeks, more often it’s several months after a project begins that regular readership begins to take shape.  It’s 9 parts hard work and 1 part serendipity, getting your posts in front of the right people at the right time.


This blog is young, and I’ve far from cracked the code, but I can share with you what I’ve been doing with each post that goes up on this blog in order to nudge some initial traffic towards it.


In fact, if you’re reading this right, now, it’s highly likely that your visit is a direct result of one of the methods below – so it’s at least working a little bit, right?...

Jeff Domansky's insight:

21 great ways to promote a blog post and a valuable blueprint to follow. Recommended reading. 9/10

Infinity Local's curator insight, November 2, 2015 2:38 AM

Brandon shared a couple of excellent techniques. Bravo.

Digital Communication Students's curator insight, November 3, 2015 5:35 PM

21 maneras de promocionar nuestros posts en el blog, muy a tener en cuenta a la hora de crear tu propio blog!

#Blog

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July 19, 2015 1:18 AM
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LikeCubed: 35 Resources That Will Make You a Better Blogger

LikeCubed: 35 Resources That Will Make You a Better Blogger | Public Relations & Social Marketing Insight | Scoop.it

Blogging is an art. And much like with art, you have the choice to paint with your fingers or use all of the paintbrushes in front of you.


So here's my list of 35 resources that will make you a better blogger (but will probably not help with the painting)....

Jeff Domansky's insight:

Blogging tools you can use in this useful list.

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September 25, 2014 9:45 AM
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20+ Eye-Catching WordPress Business Themes For Fussy Clients

20+ Eye-Catching WordPress Business Themes For Fussy Clients | Public Relations & Social Marketing Insight | Scoop.it

Finding the ideal theme for a business website can be tricky. There are countless themes available that market themselves as business themes, making it easy to just download the first one that looks about right so you can get on with setting it up. However, this is the quickest way to waste time and money.


Before setting out to find a theme, it’s important to work out what you need and even make a list of your requirements. If you’re setting up a website for a client who works in food and hospitality, you may need a website that offers online reservations. Hair salons may need a booking system, while online stores will need an eCommerce solution, such as MarketPress. For small business clients and consultants, their needs will be completely different.


The collection of themes below includes various themes designed especially for businesses, each offering different functionality such as booking forms, event managers, typography management, custom post types and sliders....

Jeff Domansky's insight:

Here's an impressive list of WordPress business themes and useful descriptions of the unique features of each. It's a must-read for blogging, content marketing, PR and social marketing pros. 10/10

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July 1, 2014 1:36 AM
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Dozens of reasons why corporate blogs matter

Dozens of reasons why corporate blogs matter | Public Relations & Social Marketing Insight | Scoop.it

Discover why corporate blogs matter a lot in part two of our introduction to business blogging guide.


Several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporate blogs remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’. Corporate blogs often are essential social media hubs and content marketing hubs as explained in our introduction to corporate blogging. However, the value of corporate blogging goes beyond tactics and channels....

Jeff Domansky's insight:

Useful perspective on corporate blogging and lots of good reasons why it counts.

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