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In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up. If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.If you want to see actual results from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content.... 
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What’s the biggest factor that’s stopping you from blogging? Chances are it’s your lack of faith that blogging will produce revenue. The last thing you want to do is spend weeks, if not months, blogging and generate no income from it, right? To prove to you that blogging is an endeavor worth undertaking, I’ve created an infographic that shows you how blogging affects your bottom line....
Jeff Domansky's insight:
Neil Patel provides proof of blogging's positive impact.
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...When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it's about marketing to people who will tell others about you (think word-of-mouth marketing). Outreach let's you tap into influencers' reach and communities to get the right niche of people talking about your business, which ultimately impacts product/service trust and consumer purchasing behavior. But, unless you're a smooth talker (which, I'm definitely not), then this elevator pitch won't be enough to convince your client to go with blogger outreach promotion. So instead, I've broken down 3 main talking points of why your B2C clients should want to work with bloggers....
Jeff Domansky's insight:
Jessica Edmonson shares why blogger outreach is important. Good read! 8/10
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To evaluate small business blogs, forget about the numbers. Instead, look to first impressions and storytelling. Bloggingng consistently isn’t enough to drive business, there are other factors that go into developing a successful blog. One of the biggest mistakes small business owners make is to start a blog and then create content on auto pilot just to get stuff out there. Understanding how to evaluate small business blogs for effectiveness is important to know that your valuable time isn’t being wasted.I bet you think this blog is about the numbers, right? Wrong, I very rarely evaluate the effectiveness of a blog on numbers – unless the numbers are trending the wrong way. I evaluate a blog on first impressions, content, storytelling and whether the blog is business-minded. I find asking questions around these core categories can help you understand if your blog is set up for success....
Jeff Domansky's insight:
Challenge conventions by evaluating your business blog by other measures which can still show your success.
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One of the best things that you can do to both attract and keep readers on your blog is to add visuals, including images and videos. In addition to images, the formatting of blog posts plays a large role in the visual appeal of an article.... There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share." ...Blogging for seoThis is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years. This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid.... So how do you create the quality content that will help increase your rankings and drive traffic back to your site? Here are 5 tips for creating unique, relevant, and traffic driving blog posts....
Jeff Domansky's insight:
Useful blogging basics...
Simple2Technology's comment,
July 25, 2013 5:43 PM
Blogging is one of the easiest ways to earn some extra money online doing things you love.
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A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.
...Along the way, it’s nearly impossible to avoid subjects such as blogging, search, social, and some of the other tricks of the trade. Why? Because the best website in the world won’t make you a dime unless people come to it and find themselves engaged with the content there. There I go again. I can’t stop spouting the gospel.
I want my clients to understand the key to effective online marketing, or any marketing, is to get customers to know, like and trust you. That’s a high bar seldom achieved with a heavy dependence on ad or brochure-like communications. Ugh. Stop me now before I talk you into doing content marketing against your will....
Jeff Domansky's insight:
Learn from this collection of content mistakes and lessons from Barry Feldman.
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Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....
Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...
Jeff Domansky's insight:
Several useful tips on how to use your blog to create leads. Blogging is more than an awareness tool.
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From
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Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results....
One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is the easy part, getting it read is what takes skill. Understanding blog post optimization and doing your homework before you write your post can go a long way toward making sure your blog content attracts readers. Sometimes when I say that “writing is the easy part” thing, writers get all bristly (and yes, it’s a word if I say it is), but it’s true.
There are lots of people out there writing some terrific stuff, but attracting readers often has nothing to do with how great your writing is. Knowing how to write for the web, which is completely different than other types of writing, knowing how to optimize your posts and understanding the importance of building your networks can make all the difference in the world. And that, my friends, is how you get more blog readers. Let’s talk about why....
Jeff Domansky's insight:
Practical tips tohlp you attract more blog readers.
kudosify's curator insight,
May 12, 2013 1:24 PM
Great 1 from the writer you can read of this news at http://nairatech.net
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In a recently published Webmaster video, Matt Cutts, Google’s head of search spam, listed off the top five SEO mistakes webmasters make. Matt said these are not the most devastating mistakes, but rather, the most common mistakes....
Jeff Domansky's insight:
Useful SEO guidance for bloggers and webmasters.
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Learn how you can use your blog not just as a traffic and lead generator -- but also as a lead nurturing tool....
When it comes to the role of business blogging in inbound marketing, there's no question that it fits quite nicely into the 'Attract' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Furthermore, blogging also plays a critical role in the 'C
onvert' stage, since we all know how effective it can be for lead generation. But there's another part of the inbound marketing methodology where blogging also fits -- and doesn't get enough credit. And while it may not be where most marketers would primarily put it, it can definitely have a significant impact here, as well. That, my friend, is in the 'Close' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. Because not all blog readers are brand new visitors, right? I bet many of the leads in your database are reading your blog -- shouldn't you pay them some attention, too? That's right! Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.
A bit of a marketing Swiss army knife, that business blog. So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? Here are 11 great ways to start using your blog as a tool to nurture your existing leads....
Jeff Domansky's insight:
Blogging can close leads? Who knew? ;-)
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Don't blog in the dark. If your business has a blog, these simple steps help you set conversion goals and measure and track them with Google Analytics. First understand that blogging is an awareness channel, positioned at the top of the conversion funnel. Conversions assigned to the blog should be things that create another connection between you and the audience, like a newsletter sign-up or Facebook like. The goal of the blog is to have people actively choose to connect with you elsewhere, a position that will put you at the customer’s top of mind when a need for your product or service surfaces. A 2011 State of the Blogosphere report from Technorati Media surveyed bloggers, and the results of the question, “How do you measure the success of your blog?” saw a variety of responses....
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Ian Cleary shares excellent advice. How to improve Google ranking for blog posts so your posts appear higher in search results..... You spend so much time creating great content ideally you want Google to reward you by placing your blog post high in Google search results for relevant searches. Optimizing your content can be difficult and it can be like a maze trying to figure out the best approach. But have no fear, there are ways to improve this! The following is a list ways that you can improve google ranking of your content....
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Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.
Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....
Jeff Domansky's insight:
If you ever needed proof of the power and the ROI of blogging, here it is...
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There is no better way to combine content marketing, social media marketing and SEO than blogging. Let’s take a look at just how powerful and effective blogging can be:Companies that blog get 97% more inbound links to their website. Blogs are rated as the fifth most trusted source for accurate information online.61% of US online consumers have made a purchase based on recommendations from a blog. Small businesses that blog get 126% more lead growth than small businesses that don’t blog.As you can see, there is a lot of value in blogging. These stats are enough to make any marketer rush to download WordPress and jump right in, but each one is meaningless if you don’t know how to blog....
Jeff Domansky's insight:
Combine content marketing, social media marketing and SEO. Learn tips for powerful and effective blogging from Sprout Social.
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Having trouble figuring out which blog metrics matter? This post tells you exactly what to measure, how to measure it, and how often. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. It’s more about knowing what to measure, how to do it, and most importantly, what to do with the data once it’s been uncovered. The focus here is to let you in on what we measure most frequently -- and, perhaps most interesting to you, the tools that allow us to do so....
Jeff Domansky's insight:
What metrics matter to blogging? Find out here.
Claudia Rei's curator insight,
October 13, 2014 1:39 AM
As we begin our Social Media Marketing Campaign’s and set missions and objectives, it is important to understand “what to measure, how to measure it, and how often” we should monitor our progress. The article summarizes the key metrics you should use to measure success, and most importantly what to do once you have discovered this data.
Four main metrics that should be measured include: clicks, social shares, inbound links, and revenue. Clicks help to provide marketers with direction and are the greatest indicator of whether topics are resonating with their audience. Social sharing is an indicator of whether people find your content helpful. Great content will have your audience spreading messages in a way that you cannot through word of mouth. Social shares are measured based on the performance of any on-page calls-to-action. Inbound links directly affect your page, which in turn affects how high your content ranks in search engines. Finally, tracking all revenue metrics back to the content that generated the original buzz is principal in ensuring a profitable strategy moving forward.
Some key takeaways are that marketers should review metrics and the level of engagement daily if not weekly. Since social media is contstantly evolving you must constantly stay ahead of the curve. Additionally the marketing strategy should be on going and campaign-based, and not about one-off posts. Lastly, it is apparent from this blogger that the software ‘HubSpot’ is what allows them to view detailed analytics of each specific blog post they publish to. Moving forward with our campaign this would be helpful to gain how to handle different analytics based off of each of their social media platforms.
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My friend and podcast co-host Tom Webster recently penned a really honest and thought-provoking post called “Authorship.” In the post, Tom laments that the more he guest posts and syndicates his writing, the less relevant he may become. I know that sounds counter-intuitive but he makes some good points. The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible....
Jeff Domansky's insight:
Lisa Buyer offers an invaluable new perspective on blogging and how our authorship is getting buried. Recommended reading. 9/10
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...Technorati released a great report at the start of 2013 showing that after retail and brand websites, blogs are the most influential for consumer purchases. The best part is that the majority of influencers blog, and quite a few have multiple blogs!So where’s the disconnect? Why are brand marketers only spending 6% of their social media budget on INFLUENCERS? (Brands spend about 10% of their digital marketing budget on social, with 6% of it dedicated to influencers). It’s shown to be effective and that consumers trust blogs more than social advertising and other networks. Influencers have a community that’s built on trust. When they recommend something to their community, people listen and trust them. Why are marketers still hesitant?...
Jeff Domansky's insight:
Not only does research to show that consumers trust blogs, there are several excellent tools to help you connect with influencers easily and efficiently.
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The one thing that every blogger wants is traffic. Visitors can interact on a blog, share a post, buy a product, or look at your blog posts for a long time. The blogger’s dream is to get as many visitors as possible. There are many known methods of getting more blog traffic, but there are other methods of getting blog traffic that fewer people know about. These are some of the methods of dramatically increasing traffic that you probably don’t know about....
Jeff Domansky's insight:
Solid tips to help you increase your blog traffic.
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As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).
It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....
Jeff Domansky's insight:
Great snapshot of the future of business blogging and how it can generate leads.
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Social media platforms like Twitter and Facebook enjoy huge popularity, but blogs are still an important tool for small business marketing. Jennifer Bourn, Owner and Creative Director for Sacramento WordPress Web design and branding firm, Bourn Creative, claimed they are “no longer optional for small businesses” in a recent guest post at The Sacremento Business Journal.
So if you don’t yet have a blog – start one. And if you do have one, apply the blog improvement steps below to kick it up a notch. If you have one, use these simple steps for overall blog improvement and increased visibility.
Jeff Domansky's insight:
The importance of blogging and its ROI. What are you waiting for?
Frederique Niel's curator insight,
May 13, 2013 12:45 PM
This is an article about improvements you can do to your blog. What is interesting is that each suggestion has a link to another article that treat the subject in more depth.
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Do you want to become known as an industry expert, attract traffic to your website and boost sales? Blogging just once a month can deliver all that—and more. More than half of companies that blog at least once a month have acquired customers through their blog, according to HubSpot’s The 2012 State of Inbound Marketing. (Sixty-six percent of those who blog weekly, and 78 percent of those who blog daily, have gained new customers.) However much time you choose to invest, here are 10 tips for successful blogging....
Jeff Domansky's insight:
10 tips for successful small business strategy leveraging a blog.
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This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...
Jeff Domansky's insight:
By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips.
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At last month’s Content Marketing Summit, hosted by Rise Interactive and my company, Skyword, leaders from IBM, Rise Interactive and Norton by Symantec gathered to discuss strategies for producing “shareable” content to generate brand awareness through search and social media. I’ve included their insights below....
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Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership. The reality for most business blogs, at least when they’re first starting out, is that readership can be low… very low.
It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go. Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach. If this feels familiar, don’t sweat it. There is huge value to be had in maintaining a business blog, even if your readership is low....
Jeff Domansky's insight:
A valuable take on the value of business blogging whether you're subscription numbers are big or small. There's always a return on your time investment. Blog on.
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... The great majority of brands’ online budgets are going towards gunning for those Facebook likes – and, to be fair, businesses’ hands are tied in that space, thanks to Facebook’s increased advertising pressure based on wonky algorithms.
But here’s the thing. The report also found that the resource consumers relied on most for shaping their opinions and making purchasing decisions was blogs. Consumers consider blogs to be trusted sources of information – more so than any social networking site, including Facebook....
Jeff Domansky's insight:
Research says... blogging matters... in marketing.
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Blog success boils down to great content and great promotion.