Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 28, 2016 10:45 AM
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About 10 Million More Americans Shopped Online Than In Stores Over Black Friday Weekend

About 10 Million More Americans Shopped Online Than In Stores Over Black Friday Weekend | Public Relations & Social Marketing Insight | Scoop.it

The migration of consumers from stores to online shopping over the crucial Thanksgiving-Black Friday weekend continued dramatically this year, adding to the pressure on brick-and-mortar retailers as they seek to compete with Amazon.com.


A survey released by the National Retail Federation on Sunday estimated that 108.5 million Americans shopped online over the long weekend that kicks off the holiday shopping season in earnest, well above the 99.1 million who hit stores.


Last year, the numbers were about even for both avenues of shopping.It’s not a surprising finding given that Target  tgt and Kohl’s  mss , among others, reported record online sales on Thanksgiving.


Adobe said online shopping not only eclipsed the $5 billion mark for Thanksgiving and Black Friday, but told Fortune that U.S. online sales from Thursday to Saturday rose 17.3% to $7.23 billion. Many retailers, including Walmart, began their Black Friday deals online right after midnight on Thanksgiving morning....

Jeff Domansky's insight:

Online ruled! Some 108.5 million Americans shopped online over the long Black Friday weekend, far more than the 99 million who went to stores

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Scooped by Jeff Domansky
November 3, 2016 12:11 PM
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China’s Singles Day vs America’s Black Friday and Cyber Monday | Tech in Asia

China’s Singles Day vs America’s Black Friday and Cyber Monday | Tech in Asia | Public Relations & Social Marketing Insight | Scoop.it

Every November, the average shopper in the US and China spends a fistful of Benjamins and a fistful of Maos on the year’s hottest sales events.

 

It happens first in China on Singles Day, which falls on November 11. Next it’s the turn of American shoppers the day after Thanksgiving on Black Friday, and then again on Cyber Monday. So which day is bigger? Which country wins?

Jeff Domansky's insight:

Who wins in sales? No contest!

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Scooped by Jeff Domansky
October 27, 2016 5:03 PM
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Online sales will surpass $1 billion nearly every day this holiday season, Adobe predicts

Online sales will surpass $1 billion nearly every day this holiday season, Adobe predicts | Public Relations & Social Marketing Insight | Scoop.it

The 2016 holiday season will be drawn out as shoppers start buying online early and continue shopping even after Christmas Day, according to Adobe Digital Insights’ “2016 Digital Insights Shopping Predictions” report, which was released today.

For example, 31% of U.S. consumers say they will start their holiday shopping before Nov. 1, up five percentage points from a year ago, according to Adobe’s survey of more than 1,000 U.S. consumers.

Come November, consumers are expected to shop online throughout the season. The report predicts that 57 of the 61 days in November and December will surpass $1 billion, including a streak of 53 consecutive $1 billion plus days. By comparison, the existing longest streak of consecutive $1 billion days occurred during last year’s holiday shopping season.

The report suggests that overall online holiday sales will grow 11.0% to $91.6 billion up from $82.5 billion last year. Just three days—Thanksgiving, Black Friday and Cyber Monday—will account for $8.4 billion, roughly 9.2% of those online sales, according to the Adobe study....

Jeff Domansky's insight:

Adobe research says 57 of the 61 days during the holidays will exceed $1 billion in online sales as e-commerce sales are expected to grow 11% this holiday season.

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Scooped by Jeff Domansky
November 16, 2016 7:05 PM
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Amazon unveils Black Friday deals

Amazon unveils Black Friday deals | Public Relations & Social Marketing Insight | Scoop.it

Starting Wednesday, the e-commerce giant is offering deals on a variety of products, including toys, electronics, kitchen and home goods and video games.


However, the company said many of its top deals will be offered during the "Turkey 5," which starts on Thanksgiving Day and runs through the Monday following the holiday -- known as Cyber Monday.

 

Samsung, LG and Sony TVs and is reducing some prices of Barbie, Hot Wheels and Fisher-Price toys by as much as 50%.

Jeff Domansky's insight:

Ever wanted to see how Amazon packages are assembled and shipped? This CNN news clip shows how robots enable packaging and shipment with less than 60 seconds of human handling. Recommended viewing. 9/10

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Scooped by Jeff Domansky
October 28, 2016 1:04 PM
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Cashback News: Retail & e-commerce holiday sales predictions

Cashback News: Retail & e-commerce holiday sales predictions | Public Relations & Social Marketing Insight | Scoop.it

Adobe Digital Insights predicts 2016 online sales will be up 11% and shoppers will be out earlier than ever. 55% of US and UK retailers say Amazon will drive the majority of their holiday sales this year according to research by ChannelAdvisor and Morar Consulting. The National Retail Federation expects US consumers to spend an average of $935.58 with overall holiday sales to rise 3.6% and online sales up 7% to 10%.

What’s Walmart’s holiday sales strategy? Value, price rollbacks and features, along with Santa’s helpers at checkout. UPS expects to be busy as well, shipping more than 700 million packages during the holidays, up 16.7% from 2015. Bestblackfriday.com, says Friday’s Black Friday sales may drop by 10% in-store to$9.2 billion though online sales may reach $3 billion, up 13%....

Jeff Domansky's insight:

Here's an interesting roundup of holiday e-commerce and retail predictions.

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