Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
March 25, 2017 11:55 AM
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Out of the Home & Into the Sky - The Future of Global Outdoor Advertising - The Mad Mix

Out of the Home & Into the Sky - The Future of Global Outdoor Advertising - The Mad Mix | Public Relations & Social Marketing Insight | Scoop.it

Today, with the help of advancing technologies the medium boasts more than just billboards and transit posters. We’re seeing growth in city smart technology through the use of digital boards, live data, responsive and personalized ads, and 3D specialization. Digital outdoor advertising has opened new doors allowing brands to further hypertarget within niche markets, and as these opportunities are increasing so is the ad spend. In Canada alone, ad spend is set to increase from an estimate of 760 million Canadian dollars in 2016 to 892 million dollars by 2019.


So what’s next for the oh-so-promising OOH ad?


There’s a new player in the game. Lightvert LTD is a start-up U.K based media technology company, making waves and sparking global conversation about the recent development of ‘Echo Technology’. Founded by Daniel Siden, an American engineer and entrepreneur, Lightvert LTD came together with the help of a team composed of some of the world’s leading experts in Laser Imaging Systems, and Reflective Optics. Echo Technology will allow advertisers to project hyper-scale digital ads up to a sizeable 200m in height, that will stretch across the city skyline....

Jeff Domansky's insight:

What does the future of out-of-home advertising entail? Courtney Cullen explores new augmented technology and its potential use in the industry. Look for BIG ads with BIG visual impact!

Susan Claudia Freeman's curator insight, March 26, 2017 4:11 PM
Wow! @mikefutrell interesting things to come!
 
Scooped by Jeff Domansky
October 24, 2015 1:39 PM
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Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe

Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe | Public Relations & Social Marketing Insight | Scoop.it

As a society, we love food. That's really all there is to it.

Traditional advertising on the other hand ... not so loved. When it comes to mediums such as billboards, many businesses struggle to determine whether or not it's worth the investment anymore -- except for these brands, that is.  

By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience....

Jeff Domansky's insight:

Here's a little creativity and food for thought. Recommended viewing. 9/10

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