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How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
Editor’s note: Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.
Chances are you’ll listen to this audio — or at least 56 percent of you will.
That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with a good headline and an image — and recently we’ve discovered the type of audio matters, too....
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What makes audio go viral? Learn about the four types of audio files most shared on NPR in a recent experiment: audio, explainers, WHOA sounds, storytellers and snappy reviews.