Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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September 25, 2017 10:56 AM
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5 of the Coolest Bots of 2017

5 of the Coolest Bots of 2017 | Public Relations & Social Marketing Insight | Scoop.it

In case you haven't already heard, bots are the new black.

 

Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries. And although we've rounded up AI and bot use cases for you as they relate to productivity and marketing, we wanted to round up other cool ones, too -- that anyone can use, even for fun.

 

So read on to learn about a few neat bots we've enjoyed using so far this year...

Jeff Domansky's insight:

Here's a list of the coolest bots of 2017 you need to try.

Philippe Coll's curator insight, September 26, 2017 6:53 AM
Pancho est vraiment cool, je confirme. Kayak travel complètement nul, affligeant même. Dominos pizza est déjà un cas d'école et Resistbot une belle idée à copier. 
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August 28, 2017 10:44 AM
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Google's Artificial Brain Is Pumping Out Trippy—And Pricey—Art

Google's Artificial Brain Is Pumping Out Trippy—And Pricey—Art | Public Relations & Social Marketing Insight | Scoop.it

ON FRIDAY EVENING, inside an old-movie-house-cum-art-gallery at the heart of San Francisco's Mission district, Google graphics guru Blaise Agüera y Arcas delivered a speech to an audience of about eight hundred geek hipsters.

 

He spoke alongside a series of images projected onto the wall that once held a movie screen, and at one point, he showed off a nearly 500-year-old double portrait by German Renaissance painter Hans Holbein. The portrait includes a strangely distorted image of a human skull, and as Agüera y Arcas explained, it's unlikely that Holbein painted this by hand. He almost certainly used mirrors or lenses to project the image of a skull onto a canvas before tracing its outline. "He was using state-of-the-art technologies," Agüera y Arcas told his audience.

 

Neural networks are not only driving the Google search engine but spitting out art for which some people will pay serious money.His point was that we've been using technology to create art for centuries—that the present isn't all that different from the past. It was his way of introducing the gallery's latest exhibit, in which every work is the product of artificial neural networks—networks of computer hardware and software that approximate the web of neurons in the human brain. Last year, researchers at Google created a new kind of art using neural nets, and this weekend, the tech giant put this machine-generated imagery on display in a two-day exhibit that raised roughly $84,000 for the Gray Area Foundation for the Arts, a San Francisco nonprofit devoted to the confluence of art and tech....

Jeff Domansky's insight:

Neural networks are not only driving the Google search engine but creating art for which some people will pay serious money.

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August 10, 2017 10:46 AM
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Welcome to the Future of Marketing: AI Based Design

Welcome to the Future of Marketing: AI Based Design | Public Relations & Social Marketing Insight | Scoop.it

Many people believed that modern technology will first replace the low wage jobs from the industries that are dependent on manual labor rather than intellectual work. However, the latest innovations in robotics and A.I. tend to contradict our previous beliefs: we are now entering a new era, of A.I. based design that hopefully, will change everything for the best.

 

Until recently, computer generated design was regarded more as a sci-fi idea rather than a reality. The development of artificial intelligence was focused on other goals and nobody could have dreamed about it being capable of actually delivering something useful to mankind. Sure, we all have at least once admired beautiful fractals generated by computers but let’s face it, they were not actually visual designs. They were visual math and nothing more.

Jeff Domansky's insight:

While design and marketing go hand in hand and we are already aware that there are A.I.s out there capable of performing both these tasks.

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July 30, 2017 11:01 PM
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AI Is Inventing Languages Humans Can’t Understand. Should We Stop It?

AI Is Inventing Languages Humans Can’t Understand. Should We Stop It? | Public Relations & Social Marketing Insight | Scoop.it

Bob: “I can can I I everything else.”

Alice: “Balls have zero to me to me to me to me to me to me to me to me to.”

To you and I, that passage looks like nonsense. But what if I told you this nonsense was the discussion of what might be the most sophisticated negotiation software on the planet? Negotiation software that had learned, and evolved, to get the best deal possible with more speed and efficiency–and perhaps, hidden nuance–than you or I ever could? Because it is.

This conversation occurred between two AI agents developed inside Facebook. At first, they were speaking to each other in plain old English. But then researchers realized they’d made a mistake in programming.

“There was no reward to sticking to English language,” says Dhruv Batra, visiting research scientist from Georgia Tech at Facebook AI Research (FAIR). As these two agents competed to get the best deal–a very effective bit of AI vs. AI dogfighting researchers have dubbed a “generative adversarial network”–neither was offered any sort of incentive for speaking as a normal person would. So they began to diverge, eventually rearranging legible words into seemingly nonsensical sentences. 

Jeff Domansky's insight:

That time when bots started using their own language and programmers had to cut them off. 

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July 18, 2017 10:42 PM
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A Son’s Race to Give His Dying Father Artificial Immortality

A Son’s Race to Give His Dying Father Artificial Immortality | Public Relations & Social Marketing Insight | Scoop.it

The idea pops into my mind almost immediately. For weeks, amid my dad’s barrage of doctor’s appointments, medical tests, and treatments, I keep the notion to myself.


I dream of creating a Dadbot—a chatbot that emulates not a children’s toy but the very real man who is my father. And I have already begun gathering the raw material: those 91,970 words that are destined for my bookshelf....

Jeff Domansky's insight:

The concept of "artificial immortality" is fascinating.

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July 11, 2017 1:08 AM
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Reining in the dastardly algorithms that are trying to control our lives

Reining in the dastardly algorithms that are trying to control our lives | Public Relations & Social Marketing Insight | Scoop.it

The prevailing view of artificial intelligence is that some day machines will help us reach better decisions than we can make on our own, improving our lives.


This view presumes that we trust the organizations that use AI to provide us with products and services. But that is a faulty assumption, because most will not have our best interests in mind.


Some scientists, many science fiction buffs, and a lot of the public believe perfect forms of AI — machines in likeness of humans that can actually understand the world, reason about it, and make perfect decisions — are just around the corner. Others, including me, believe it will take decades to achieve. And some scientists believe we will never achieve strong AI....

Jeff Domansky's insight:

Like it or not, artificial intelligence is already affected what we see, in our news streams and search engines by virtue of artificial intelligence collating, sorting and making judgments on what they see us reading and reacting to. I prefer to set my own filters.

milkbunsen's comment, July 11, 2017 1:53 AM
thanks
Gerald Sifringer's curator insight, July 11, 2017 11:02 AM

Scary stuff

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June 1, 2017 11:18 AM
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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe) | Public Relations & Social Marketing Insight | Scoop.it

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “Will Robots Take My Job?”


We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.


If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too....

Jeff Domansky's insight:

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

Gianluca Pirraglia's curator insight, June 4, 2017 5:29 AM

The age of artificial intelligence, or AI, is here. Learn which jobs it will replace and which jobs are safe ... for now.

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May 19, 2017 8:48 AM
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Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota

Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota | Public Relations & Social Marketing Insight | Scoop.it

The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.


The catch? The campaign was written by IBM’s supercomputer, Watson. After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called “Thousands of Ways to Say Yes” that pitches the car through short video clips.


“When we started to look at the people who were going to be interested in this car, we realized it was people who were new technology adopters,—it was psychologists; it was engineers,” said Chris Pierantozzi, ecd at Saatchi LA. “So we wanted to make an ad for almost every single potential buyer of this car—one for every type of Mirai driver.


”First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car’s features to set up a structure for the campaign. The scripts were then used to train Watson so it could whip up thousands of pieces of copy that sounded like they were written by humans....

Jeff Domansky's insight:

To promote the technologically advanced Mirai, Toyota leaned on AI to spit out ads targeting scientists. Could this data-driven.campaign create breakthrough results?

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May 17, 2017 9:57 AM
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AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible | Public Relations & Social Marketing Insight | Scoop.it

"The camera is already starting to replace the keyboard,” asserts Netra CEO, Richard Lee. The content that will dominate digital information flow will be visual, and for that reason image recognition is becoming a key component of marketing.His company derives insight from visual data, fostering understanding of how consumers engage with brands through engagement with images. 


Netra is a leader in visual intelligence and search that uses machine learning to help marketers make sense of imagery on social media.


Some brands are already using image recognition to connect with and effectively market to their customers.


They include Neiman Marcus. The upscale retailer offers its customers the Snap. Find. Shop  app that enables them to use their phones to snap pictures of styles they like and find similar styles carried by the store.  The app is demonstrated here:...

Jeff Domansky's insight:

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard.

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May 16, 2017 10:28 AM
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Research sea:Consumers Want AI Digital Assistants to Have Female Voice and a Personality

Research sea:Consumers Want AI Digital Assistants to Have Female Voice and a Personality | Public Relations & Social Marketing Insight | Scoop.it

Those using AI use it for range of reasons, the most frequent being to get news or information. Here are the tasks consumers utilize artificial intelligence to help them with most often:


35% -- Information, news, weather, stocks


21% -- Read, write, text, phone call


17% -- Play music


9% -- Set timer or reminder


5% -- Make purchases, shopping lists...

Jeff Domansky's insight:

And 65% want a female voice, including women.

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May 7, 2017 10:53 AM
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Emerging AI: 7 Industries Including Law, HR, Travel and Media Where AI Is Making an Impact

Emerging AI: 7 Industries Including Law, HR, Travel and Media Where AI Is Making an Impact | Public Relations & Social Marketing Insight | Scoop.it

Artificial Intelligence is being hailed as the new linchpin of the tech industry. Although machine learning algorithms have been around for decades, the advances in hardware processing capabilities and access to big data have ushered in a new era of AI applications. Areas like healthcare, IoT, and cybersecurity, where there are a massive number of data points available, were quick to adopt and experiment with AI algorithms. But deals are slowly emerging in other verticals like legal tech, travel tech, real estate, and media & entertainment. From established law firms investing in AI startups to smart money VCs backing AI companies in the gaming industry, newer possibilities are emerging every day.


“Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” - Andrew Ng, former chief scientist at Baidu


The artificial intelligence deals tracker shows the distribution of AI deals across different categories. We focused on some of the emerging AI categories in the lower half of the heat map to analyze the use cases for AI in these industries, VC interest, startup funding, and notable startups to watch....

Jeff Domansky's insight:

CB Insights takes a look at categories where AI startups are beginning to emerge. A majority of them are in the early stages of funding.

OLOPHA STEPHEN's curator insight, May 8, 2017 8:22 AM
What will be the impact of the emerging Technology on our whole existence?
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August 15, 2017 10:43 AM
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5 robots that are about to revolutionize the workforce — and put jobs at risk

5 robots that are about to revolutionize the workforce — and put jobs at risk | Public Relations & Social Marketing Insight | Scoop.it

According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years."

 

PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades.

 

Here are five robots that are coming to take some jobs from unsuspecting humans....


Via Marc Wachtfogel, Ph.D.
Jeff Domansky's insight:

Is your job at risk? Find out in this fascinating Fast Company article.

Pauline Farrell's curator insight, April 25, 2017 6:16 AM
Share your insight
CCI VAL D'OISE's curator insight, August 16, 2017 3:23 PM

Is your job at risk? Find out in this fascinating Fast Company article.

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April 19, 2017 9:58 AM
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Snapchat Rolls Out New AR Features, But Wait…So Does Facebook - eMarketer

Snapchat Rolls Out New AR Features, But Wait…So Does Facebook - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

Snapchat rolled out a new feature on its platform, World Lenses. The feature is similar to its already popular filters, with one key differentiator—augmented reality (AR).


On the heels of that announcement, Facebook CEO Mark Zuckerberg took the stage at Facebook’s F8 conference and spoke about the future of AR, and the steps his company is taking. He then introduced an AR platform that will soon be available within Facebook’s Camera feature on smartphones.


Surprising? Not really.It’s not like one company has dibs on which technology they’ll be using. And AR has been booming worldwide....

Jeff Domansky's insight:

Faceoff! Snapchat and Facebook AR features go toe to toe.

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Rescooped by Jeff Domansky from Simply Social Media
September 24, 2017 11:38 AM
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10/10 This Robot Yelps Better Than You

10/10 This Robot Yelps Better Than You | Public Relations & Social Marketing Insight | Scoop.it

With the rise of Internet sales and the eventual explosion of online reviews, a strong correlation has been formed between online restaurant ratings and business revenue.  For many restaurateurs, favorable reviews translate to better revenue and a stronger bottom line. However, the seedy side of the Web has also led to fake reviews of everything from bullion to bison. Now comes word that researchers at the University of Chicago have successfully taught a neural network to write realistic fake restaurant reviews. 

 

The idea was to see if a machine could learn to create malicious negative (or glowing) reviews to either kill or inflate online ratings. The results were startling. Humans were unable to differentiate between the machine generated and human-generated reviews.  With these new-age "ghost writers" now pushing commerce, one has to wonder if good taste is a thing of the past. Literally. Cartoon by Ed Hall.

Jeff Domansky's insight:

Fake restaurant reviews? Formidable!

Jeff Domansky's curator insight, September 24, 2017 11:34 AM

Fake restaurant reviews? Formidable!

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August 28, 2017 10:37 AM
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Want to Understand Creativity? Enlist an AI Collaborator

Want to Understand Creativity? Enlist an AI Collaborator | Public Relations & Social Marketing Insight | Scoop.it

A METRONOME TICKS time. Not for the student, but for the teacher, who plays a short piano melody. Without missing a measure, the student follows with an improvised, yet derivative, cello run. The student plays the same run again, and then again. "I have it looping, actually, so you can hear the response over and over again," says the teacher, Jesse Engel, a computer scientist with Google Brain. "And you can hear some similarities with what I played, but it’s not doing the job of trying to replicate what I played. It’s trying to continue it in a meaningful way."

 

The student here is an artificial intelligence algorithm; the instrument, a synthesizer. And the real lesson is teaching an audience of hundreds how computers might someday become capable of producing real works of art. Engels is onstage at NYU's Skirball Center for the Performing Arts as part of the 2017 World Science Festival, along with three like-minded experts. Each of them is there to showcase how they nurture creativity in computers....

Jeff Domansky's insight:

WIRED explains how scientists and artists are working to nurture creativity in computers.

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August 6, 2017 11:02 AM
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AI Predicts The Future Will Be As Bad As The Past

AI Predicts The Future Will Be As Bad As The Past | Public Relations & Social Marketing Insight | Scoop.it

It’s the age of machine learning, they say. Thanks to algorithms, we can finally eliminate bias. There was no subconscious prejudice -- the decision was made by a computer. After all, computers don’t have a subconscious.

 

Except, of course, they do.We can know what you are likely to do based on what you’ve done before. We can know what is likely to trigger you. We can build models that replicate existing outcomes.

 

But our existing outcomes haven’t always been great. Our world is rife with historical biases and systemic injustices. And when we build machine learning algorithms using historical data, we effectively build these biases and injustices into the model....

Jeff Domansky's insight:

AI bias? You betcha.

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July 26, 2017 11:03 AM
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IBM backs tech startup using Watson for AI-powered news curation

IBM backs tech startup using Watson for AI-powered news curation | Public Relations & Social Marketing Insight | Scoop.it

Oovvuu connects the world’s best video content from 40 broadcast partners, such as ABC, BBC, and Bloomberg, with the most-read news articles using the power of IBM’s Watson to match videos with breaking news. 


The Oovvuu technology, with the help of Watson, ‘watches’ videos and ‘reads’ articles, matching them within media outlets where they are seen by a billion people daily.


In addition, delivering more targeted and relevant content creates higher customer engagement which results in visitors staying on the site for longer. As a result, this higher engagement translates to higher revenue returns from advertising....

Jeff Domansky's insight:

IBM's Watson meets journalism and content curation in Australia's Oovvuu.

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July 16, 2017 10:34 PM
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Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant

Apple's Siri Loses 7 Million Users, But Remains Top Digital Assistant | Public Relations & Social Marketing Insight | Scoop.it

AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn.

While Apple’s Siri is still the top-ranking personal app based on the number of monthly users, it has dropped 15%, losing 7 million monthly users from a year ago, based on a new report.

Samsung is in a similar situation, losing nearly 2 million users of its S Voice over the same period.

Amazon’s Alexa usage has increased 325% from last year, though from a relative small base. It’s now being used by 3 million people and its regular usage is steady.

Microsoft’s Cortana also is coming on strong, increasing 350% in monthly users, to 1 million. Cortana users also seem to use it a lot, since it has the highest rating of percentage of users returning to the service day after day.

Jeff Domansky's insight:

Chuck Martin looks at what's up and down with the top digital assistants. 

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June 30, 2017 11:23 AM
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IBM had filmmakers teach its Watson AI how to make movies

IBM had filmmakers teach its Watson AI how to make movies | Public Relations & Social Marketing Insight | Scoop.it

Artificial intelligence is making huge strides in innovating the creative industries, and thanks to a collaboration between IBM and the Tribeca Film Festival – the trend seems set to grow even bigger.


Earlier this week, the two companies hosted the Storytellers with Watson contest where a small but prestigious group of artists and scientists were asked to come up with new ways in which creatives could rely on IBM’s supercomputer to make art. The event featured five finalists selected from a larger pool of entries.


Selected contestants were then asked to pitch their ideas in a ‘Shark Tank’ style format. Following a consideration from the panel of experts, the jury eventually gave the award to filmmaker and journalist Seth Grossman who proposed an algorithm that finds meaning in words and images to make video editing easier.


The so-called Rip-o-matic model that Grossman designed essentially takes the hassle out of editing by automatically splicing together numerous bits and pieces that represent the filmmaker’s overall creative vision....

Jeff Domansky's insight:

IBM and the Tribeca Film Festival asked a small but prestigious group of artists and scientists to help make the Watson supercomputer a better storyteller.

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May 23, 2017 8:48 AM
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Will AI Take Creative Jobs? Judging by These Paint Names, Probably Not Today

Will AI Take Creative Jobs? Judging by These Paint Names, Probably Not Today | Public Relations & Social Marketing Insight | Scoop.it

Colors can affect our feelings and behavior in ways so profound that studies have been conducted on how we can better use them in life, and in society, to “hack” culture. This covers subjects from what colors to wear to a job interview … to the ideal shade for prisons.


Because of this odd relationship we have with color, the colors we choose, and what we name them, become meaningful shorthands for much bigger stories. Every year, Pantone selects a “Color of the Year” that thematically puts us on the right track for the next 12 months. We project as much onto Pantone’s choices as the brand seeks to project onto us. (This year’s color was “Greenery.”)


With all this in mind, research scientist and neural network geek Janelle Shane decided to see how well artificial intelligence fares at both selecting colors and naming them. A writer at Ars Technica calls her results “the greatest work of artificial intelligence I’ve seen to date.”


On Tumblr, Shane describes both the terms of the experiment and its output. “I gave the neural network a list of about 7,700 Sherwin-Williams paint colors along with their RGB values (RGB = red, green, and blue color values),” she writes. “Could the neural network learn to invent new paint colors and give them attractive names?”...

Jeff Domansky's insight:

Coloring in shades of “Turdly.” Obviously, AI will learn to be embarrassed but we'll still have jobs.

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May 17, 2017 10:06 AM
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DMN Looks at AI: 10 Articles Worth Checking

DMN Looks at AI: 10 Articles Worth Checking | Public Relations & Social Marketing Insight | Scoop.it
AI and machine learning are central topics right now for anyone involved, not just in marketing, but in the whole lifecycle of the customer experience, through sales, service and retention. Massive advances are taking place in the space, and DMN is keeping on top of them.Here are some of our favorite recent AI pieces.
Jeff Domansky's insight:
AI curious? Here are 10 recent DMN articles that deal in marketing's version of Artificial Intelligence.
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May 16, 2017 10:36 AM
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Half of Paid Searches Voice Activated by 2020

Half of Paid Searches Voice Activated by 2020 | Public Relations & Social Marketing Insight | Scoop.it

Representing 1,300 Google AdWords accounts and more than 176,000 active campaigns, the iProspect report provides an analysis and overview of the trends and opportunities relevant for brands that are taking a strategic, performance focused approach to paid search marketing.i


iProspect’s Q1 year-over-year Google AdWords data showed strong mobile growth in terms of both impressions and clicks. Volume on desktops and tablets, however, was down, indicating an overall decrease in demand for those devices. Other key findings include:


Cost per click increased across all devices, reaching the highest CPC recorded since this report’s inception in 2014


Mobile CPC saw a particularly significant increase, up 40% YoY, further closing the gap on desktop


Mobile click share also continued to grow, as advertisers adapted their strategy based on the device-specific search preferences of consumers, and now represents 59% of all paid search traffic


Google Shopping investment continued to grow, with advertiser investment up 44% YoY.


Voice search, for instance, is quickly becoming the search method of choice for many consumers, says the report. Today, 500M people use a voice search-powered digital assistant of some kind, and half of all searches will be voice searches by 2020 (Tractica, 2016)....

Jeff Domansky's insight:

Tractica research says half of search will be voice activated by 2020.

Mark Eures's curator insight, May 17, 2017 6:20 PM

iProspect paid search impressions recorded positive YoY growth, increasing by 10% in Q1 2017, a gain which is in line with overall paid search investment growth.

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May 16, 2017 10:02 AM
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The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey | Public Relations & Social Marketing Insight | Scoop.it

What are the main ways AI/machine learning will impact marketers and their work in the next year or two? 


While AI has tremendous potential, I believe we are still a few years off from having it solve “real world” operational problems at scale. But in the meantime, marketers are benefitting from the speed and breadth of the insights afforded by AI. Early success examples have focused on creative – we've started to see the optimisation of creative using AI, such as improved digital product experiences (see Olay's skincare app as an example) and of course much better media targeting (such as Demandbase's new AI product). Both B2C and B2B marketing stands to gain from AI.


In summary, what will be the long-term impact of AI/machine learning on marketing? 


AI and machine learning will enable full personalisation of the customer experience, driven by the real-time integration of media, creative and analytics. Marketers will be more efficient, and customers will receive more relevant information in the right place at the right time....

Jeff Domansky's insight:

AI's impact on marketing is growing according to McKinsey's Mark Phillips.

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May 3, 2017 10:36 AM
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Machines + Media: How Artificial Intelligence Will Transform Media - MediaShift

Machines + Media: How Artificial Intelligence Will Transform Media - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Amanda Stent, a natural language processing researcher at Bloomberg, said data scientists want to work with journalists to create mutually-beneficial solutions. “I see the newsroom working with data science to create very forward looking, fast and accurate journalism, both text and multimedia,” she said. “I think it’s incredibly exciting and really helps people who are consumers of media to make better decisions and be better informed.”


John Borthwick, the CEO of Betaworks, said that humans need to begin to discuss the ethical implications of machine learning and to understand how machines interact with human experiences. “Our sense as human beings that we have this ability to be able to do things that machines can’t do is going to be challenged, and we need to start thinking about this,” he said.


Borthwick pointed to the fact that political bots had a significant impact on how Americans thought about the 2016 presidential candidates and how they voted.

Jeff Domansky's insight:

But it's a bot, and other AI and journalism ideas.

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April 20, 2017 9:18 AM
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Is Cognitive Technology the End of Marketing As We Know It?

Is Cognitive Technology the End of Marketing As We Know It? | Public Relations & Social Marketing Insight | Scoop.it

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing.


Think about all the structured, repetitive and rules based tasks you might do on a regular basis as part of your job as a marketer.


They are all open to being completed by an AI service. Not only could they be completed by a computer, but they could be done faster and with fewer errors. That could free marketers up to spend time on managing even more programs without additional staff.


Now, if you’re wondering what roles and tasks are at risk, Loren shared this list:


- Easily repeatable


- Data-centric


- Tasks that improve with learning


- Rules drive tasks


- Reporting


- Customer and segment analysis


- Campaign automation


- Media buying


- Campaign testing...

Jeff Domansky's insight:

Lee Odden looks at the potential future impact of Artificial Intelligence like IBM Watson on marketing. Threat or opportunity?

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