Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
May 7, 2014 11:34 PM
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How This Nonprofit Created a “Game-Changing” Annual Report Infographic | Kivi's Nonprofit Communications Blog

How This Nonprofit Created a “Game-Changing” Annual Report Infographic | Kivi's Nonprofit Communications Blog | Public Relations & Social Marketing Insight | Scoop.it

At GreenUP, it’s no different. The task of creating our annual report begins in early February, to be completed in time for our late March Annual General Meeting. The report traditionally was a four page, text-heavy document that involved facts and figures, lists of community partners and compelling photos. This year, however, we decided to do things differently.


Over the past year, the organization went through a rebranding and strategic planning process, the result of which was an increased focus on donor communications. Our previous annual reports consisted of a lot of facts and figures that showed accomplishments, but in a format that wasn’t donor friendly. We realized this had to change for the 2013 report, and wanted a document that not only clearly communicated our accomplishments, but also wouldn’t put the reader to sleep. Enter, the infographic....

Jeff Domansky's insight:

Fresh approach to the annual report from GreenUP.

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Scooped by Jeff Domansky
September 19, 2012 2:50 PM
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How to create an annual report that people will actually read | PR Daily

How to create an annual report that people will actually read | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Ten tips to make sure you’re annual report accomplishes its goals—and doesn’t put your stakeholders to sleep.

 

[Practical tips for nonprofit or any other annual reports - JD]

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