Public Relations & Social Marketing Insight

The 70:20:10 ruleTo borrow another popular concept, I would suggest thinking 70:20:10 makes sense. 70% of your marketing is the planned ‘marketing as usual’ activity. 20% of your marketing should be programmatic.I described this in more depth in a previous article but it is marketing that is more rules-driven and automated in response to various stimuli; so it is not planned, but it is responsive, and, typically, machine-driven and executed.10% of your marketing is purely responsive Oreo-style. For this you typically need people resource available....