Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 16, 2013 4:11 AM
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The agile model: a part-art and part-science approach to marketing

The agile model: a part-art and part-science approach to marketing | Public Relations & Social Marketing Insight | Scoop.it

...This brings me to the definition and proposed Agile Marketing Model. An approach that uses creativity and craft to first build engagement, followed by the application of science and technology to automate, optimise and personalise all aspects of the customer experience.


Taking inspiration from user centred agile development, agile marketing is customer focused, responsive, collaborative, and employs a continuous cycle of test and learn to optimise performance. Ideally deployed by multi-discipline teams working closely together, primarily comprising of content, social, design, tech and insight people; empowered with the right tools and encouraged to experiment and innovate.


The goal of the Agile Marketing Model is to improve advocacy, relevance, and adaptability of the marketing function by using creative and technological capabilities to their fullest...

Jeff Domansky's insight:

In a nutshell:( Social + Content + Advocacy) + (Behavioural Economics + Automation + Personalisation)

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Scooped by Jeff Domansky
March 6, 2013 2:52 PM
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Ev Williams: Medium Wants To Help Build A Sustainable Economic Model For Journalism | TechCrunch

Ev Williams: Medium Wants To Help Build A Sustainable Economic Model For Journalism | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

At the Launch Conference in San Francisco today, Twitter co-founder Ev Williams took the stage to talk to conference founder Jason Calacanis about everything from his experience at Twitter and the rise of Vine to sharing his take on Google and Facebook as well as the latest from Medium, his latest effort to shape the future of digital publishing. For those unfamiliar, a serial entrepreneur, Williams has played a key role in helping to shape the way we create and share content on the Web, as the co-founder of Pyra Labs, which produced Blogger — and was bought by Google in 2003. In doing so, Williams is often credited with coining the term “blogger” and helping to popularize both the term “blog” and the medium itself. After leaving Google, Williams went on to co-found Odeo and “idea incubator” Obvious, which produced both Twitter and, most recently, Medium (among others)....

Jeff Domansky's insight:

Interview with the always-impressive Ev Williams, co-founder of Twitter and Blogger. 

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