Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
May 4, 2016 7:15 PM
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Does Your Spokescharacter Help Create A Memorable Story?

Does Your Spokescharacter Help Create A Memorable Story? | Public Relations & Social Marketing Insight | Scoop.it
Fundamentally, advertising researchers retrieve brand memories from the mind of a consumer through two different ways—recall and recognition. It’s the difference between recalling a person’s name or recognizing the face of someone you met before. Of the two, recognition goes deeper, into the non-verbal, more primitive parts of the brain.

 

As it relates to spokescharacters, a recognizable one works to personify the brand, providing meaning and a stronger relationship with the brand in the mind of the consumer. For example, Tony the Tiger can evoke many more positive associations than simply reading, “Frosted Flakes.” Or, when trying to remember which cake mix to buy, visions of the cute little Dough Boy may be more quickly retrieved than the name, Pillsbury.

The question then becomes how can a brand effectively use a spokescharacter in advertising?

Spokescharacter as the brand personified:
Spokescharacters used to personify the brand embody the most important attributes for their brands. Their job is to primarily reinforce these attributes and give the brand a face to go along with the name.

Jeff Domansky's insight:

Is your spokescharacter doing the job asks Sonya Duran in MediaPost?

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April 30, 2015 1:52 PM
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Study: Viewers Engage More With TV Ads Than Video Ads

Study: Viewers Engage More With TV Ads Than Video Ads | Public Relations & Social Marketing Insight | Scoop.it

In keeping with results from biometric and eye tracking data, 47% of consumers said they immediately skip or ignore a video ad on Facebook before watching it.

Innerscope says 25% of consumers were more likely to say they would try or buy target brands after watching the ads on TV, compared to watching the ads on Facebook at 9%.

Innerscope says smaller screens are a big factor in lower video ad impact, where visual attention spent on branding moments, logos and taglines declined with screen size....

Jeff Domansky's insight:

TV still titillates. Very interesting study compares TV with social media advertising using biometric data.

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March 8, 2014 3:33 AM
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Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else

Here Are the Finalists for the Year's Best Brands on Twitter, Vine and Everywhere Else | Public Relations & Social Marketing Insight | Scoop.it

Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.


This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand."


"New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."


Check out the full list of finalists below....

Jeff Domansky's insight:

Lots of social marketing and content marketing inspiration from these finalists in the Shorty Awards.

aanve's curator insight, March 8, 2014 10:02 PM

www.aanve.com

 

Ludovic Ronchaud's curator insight, March 9, 2014 2:11 PM

Des sources d'inspiration pour mettre en place des stratégies marketing/communication sur les réseaux sociaux.

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April 21, 2016 3:46 AM
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Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram | Public Relations & Social Marketing Insight | Scoop.it

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers.


Innovid, a company that powers campaigns for publishers including CBS, MSN, Crackle, Hulu and Roku, is launching a beta program to make its interactive video ads compatible with social posts. Innovid's advertisers include Microsoft, Mondelez and Target.


British tea and coffee brand Taylors of Harrogate ran a campaign last December to test the technology.


A 30-second video featured a button in the corner of the screen. When users scroll over it, they can take a quiz to find their perfect coffee flavor, buy products from retailers including Sainsbury's and Asda and sign up for emails.


The new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares....

Jeff Domansky's insight:

New interactive ad concepts deliver ROI.

Friilance's curator insight, April 21, 2016 4:02 PM

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

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January 10, 2015 10:19 AM
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Beer Companies Turn Attention To Super Bowl

Beer Companies Turn Attention To Super Bowl | Public Relations & Social Marketing Insight | Scoop.it

Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a video version of a photobomb, trying to sneak into a Dvoritos Super Bowl spot.


One 60-second spot features the Budweiser Clydesdales and their favorite companion, a dog. In the spot, “Lost Dog,” the Budweiser Clydesdales help a puppy who has lost his way. The spot is a follow-up to last year’s “Puppy Love,” which captured the budding friendship of a horse and a dog....

Jeff Domansky's insight:

What's on tap at the Superbowl? Plenty of beer ads of course.

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