Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Advertising in the 1950s Had No Chill | Ad Trends | Roundpeg

Advertising in the 1950s Had No Chill | Ad Trends | Roundpeg | Public Relations & Social Marketing Insight | Scoop.it

The history of American advertising has always fascinated me. It's amazing to see how much the visual aesthetic evolved as a result of the changing times.


Each decade had it’s own unique style of advertising, but one period of time really stands in stark contrast to what we’re accustomed to today. The 1950s were sometimes referred to as “the advertiser’s dream decade.” With the end of the war came a new desire for Americans to spend money. The television was now a common household staple and the advertising opportunities seemed endless.


It all sounds perfect, right? The great American dream! The economy was booming and everything was all jukeboxes and wholesome family dinners.Well, not so fast.


The golden era of advertising would cause some pretty massive controversies today. The sexism of 1950s advertising is infamous, and for good reason. Sure, we have plenty of offensive ads today, but few hold a candle to the callous ads of the “good ‘ol days.”...

Jeff Domansky's insight:

Those Mad Men!

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Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick

Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick | Public Relations & Social Marketing Insight | Scoop.it

Long before America ran on Dunkin’, it ran on Bulova. In fact, “America runs on Bulova” was the only copy -- spoken as a voiceover with a simple graphic of a Bulova watch represented on a map of the U.S. -- that was also the first TV commercial ever aired 75 years ago today.

The spot ran only 10 seconds and cost only $9 to air on NBC’s then New York affiliate WNBT, which was also one of the first commercial TV stations to broadcast that day.

The spot ran at 2:39 PM on the East Coast just before a Brooklyn Dodgers game was broadcast....

Jeff Domansky's insight:

Now that's a cool clip of advertising history. At $9 to air it, the cost per thousand was terrific!

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How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool

How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool | Public Relations & Social Marketing Insight | Scoop.it

According to the Hearth, Patio and Barbecue Association, only about half (52 percent) of American homes have a fireplace. For the 48 percent of us who are flueless, it's not easy getting into the holiday spirit—not when just about every popular conception of Christmas revolves around chestnuts roasting on an open fire and Santa Claus coming down the chimney.


Fortunately, there is a substitute: the Yule log.


Chances are you've already noticed, and probably watched, one of these ersatz holiday fireplaces. But in case you haven't, the Yule log goes like this: It's a video of a fireplace with logs burning inside it. You watch it. That's it.


Some Yule logs can get pretty elaborate. Virtual Fireplace, for example, allows viewers to select their own pile of logs and even choose from several different combustion sounds. Some of them are themed, such as the Darth Vader Yule Log, which shows the famous villain's remains atop the logs. (Say what you want, but the thing has over 1.2 million views.) Still others feature internet stars. Celebrity cat Lil Bub, for instance, has his own Yule log video....

Jeff Domansky's insight:

Great holiday story about the origins of the TV Yule logs. Recommended viewing and reading! 9/10

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