Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
November 7, 2017 11:02 PM
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The Future of Advertising cartoon | Marketoonist | Tom Fishburne

The Future of Advertising cartoon | Marketoonist | Tom Fishburne | Public Relations & Social Marketing Insight | Scoop.it

The 2002 movie “Minority Report” portrayed a futuristic vision of advertising as the lead character, John Anderton, enters a shopping mall that identifies him from retina scans and pitches personalized ads to him as he walks by: “John Anderton, you could use a Guinness right about now.” That scene influenced a generation of marketers.

I riffed on this premise with a cartoon a few years ago in which John Anderton is publicly subjected to ads for hemorrhoid medication and incontinence pads based on his purchase history (cartoon at the end of this post).

The rise of voice AI and the internet of things opens up another domain of personalized advertising more personal than the mall — the home.

Jeff Domansky's insight:

Tom Fishburne on the dangers of IOT advertising.

 
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Scooped by Jeff Domansky
September 25, 2017 11:10 AM
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The mysterious group that’s picking Breitbart apart, one tweet at a time

The mysterious group that’s picking Breitbart apart, one tweet at a time | Public Relations & Social Marketing Insight | Scoop.it

As a result of such “programmatic” buying, advertisers often are in the dark about where their ads end up. Advertisers can opt out of certain sites, of course, but only if they affirmatively place them on a blacklist of sites.

 

So when an ad appears on Breitbart, Sleeping Giants or one of its 109,000 Twitter followers and 35,000 Facebook followers flag the advertiser, often accompanied by an image of the sponsors’ ad next to a Breitbart story.

 

The other day, for example, a Sleeping Giants follower tweeted at Country Inns, informing the hotel chain that it was advertising on “the racist Breitbart site.” Within a day, the company tweeted back: “Thank you for your concern. . . . We have added Breitbart to our blacklist of ads.”

 

This apparently happens a lot. Sleeping Giants’ database lists nearly 2,900 companies that have declared Breitbart off limits since November — an astonishing figure, though one hard to confirm because some ad buys recur. Nevertheless, it’s not an implausible number. During one 24-hour period, advertisers such as the air-conditioning manufacturer Rheem, transport operator Caltrain, Sutter Health Plus and Rose Medical Center of Denver all publicly acknowledged that they had blacklisted Breitbart in response to a Sleeping Giants tweet....

Jeff Domansky's insight:

Sleeping Giants is anonymous, but its approach to killing Breitbart’s advertising has been effective.

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August 5, 2017 9:41 AM
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Why isn't advertising funny any more?

Why isn't advertising funny any more? | Public Relations & Social Marketing Insight | Scoop.it

There’s something I noticed at Cannes.

 

And I’ve noticed it looking through everything recently submitted to Creative Works.

 

No laughs. Plenty of grit.

 

Under Armour from Droga5 New York. Strong women and gritty poems.

 

New Balance from BMB. Callum Hawkins grits his teeth and runs – 120 miles a week. “There are no short cuts to anywhere worth going."

 

Performance bike brand Specialized have made a film about kids with ADHD. From the gritmeisters at Goodby Silverstein.

 

Then there are the brands that want us to cry....

Jeff Domansky's insight:

A funny thing happened on the way to Cannes.

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June 25, 2017 10:32 AM
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30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads

30 Conversion-Boosting Lessons Learned from Viewing 18,250,000 Ads | Public Relations & Social Marketing Insight | Scoop.it

So let’s do the math. Ten years is 3,650 days. Multiply that by 5,000 ads per day, and you get an unbelievable number: 18,250,000.


My jaw dropped when I realized that. I’ve seen over 18 million ads in the last decade.


In all that time, I’ve learned a lot, especially about conversions.And that’s what I want to talk about today. I’m going to distil everything I’ve learned from those 18 million ads and break it down into bite-sized, actionable tips for you.


To make things as relevant as possible, I’m going to address display ads specifically. Display ads are among the most popular and widely used digital advertising methods today....

Jeff Domansky's insight:

Neil Patel shares what he learned from a lifetime of ads. Useful insights.

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April 29, 2017 11:37 AM
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YouTube, Homer Simpson and the Creative Revolution

YouTube, Homer Simpson and the Creative Revolution | Public Relations & Social Marketing Insight | Scoop.it

YouTube—the cause of … and solution to … all of content creators’ problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship.


There’s no doubt that YouTube’s platform provided an essential foundation to launching the creative revolution we’re currently experiencing. And it is undeniable that through initiatives like its YouTube Spaces program, it has sought to democratize the production resources that large studios and agencies have leveraged to achieve their creative vision since the advent of television.


However, despite all of its incredible contributions to digital content creators, its history will at least in part be defined by its substantial failures. Many of these can be traced back to Google’s obsession with driving all of its properties back to the AdWords platform....

Jeff Domansky's insight:

What Google got right and wrong with YouTube.

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April 27, 2017 11:45 PM
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This Sick Video Drone Is the Future of Inescapable Advertising 

This Sick Video Drone Is the Future of Inescapable Advertising  | Public Relations & Social Marketing Insight | Scoop.it

Advertisers have found ways to bombard us with promotions no matter what we’re doing: watching TV, checking social media, and even when streaming music. But the future of advertising could be even more invasive when the next public event you attend is full of flying video drones projecting inescapable video everywhere you look.

NTT Docomo, one of Japan’s largest wireless carriers, created this unique flying sphere that’s surrounded by eight curved LED strips that can spin at high speed while it’s flying. (As light and thin as LCD displays have become, they’re still relatively heavy for a battery-powered drone to hoist into the air.) This approach can create what is essentially a flying video screen with minimal weight to improve battery life and flight times. The design also allows the drone’s propellers to be hidden inside, so as not to obstruct images or videos being displayed.

The image resolution on this 35-inch-wide prototype is limited to just 144 x 136 pixels—lower resolution than even the Apple Watch’s tiny screen. So if you were hoping one of these drones could follow you around letting you binge on Netflix all day, you won’t have the best experience. But as the technology improves, eventually this flying video drone could reach HD resolutions, and maybe even 4K....

Jeff Domansky's insight:

Oh great! More advertising in the skies with video drones.

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April 26, 2017 6:29 PM
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Traditional TV Still Rules -- Even Among Millennials

Traditional TV Still Rules -- Even Among Millennials | Public Relations & Social Marketing Insight | Scoop.it

Nielsen just released its quarterly “Total Audience” report, which provides an overview of the television landscape.  The headlines that accompany these reports are often misleading, and sometimes simply misinterpret the data.  I looked at the last three Q4 reports to get an idea of what’s really going on.
Some highlights:

When it comes to watching video, total adults spent 86% of their viewing time with traditional television in the fourth quarter of 2016, compared to about 14% for all other screens combined. TV viewing declined by just three minutes a day in each of the past two seasons -- so the headlines when this report first came out about TV viewing declining were technically correct, but certainly misleading.  

Despite the stability of traditional television, viewing of other video screens (multimedia devices, video on PCs and smartphones) has grown dramatically (by about 2 hours per week, from 3:23 hours per week in Q4 2014 to 5:38 in Q4 2016?).  These gains, however, have not come at the expense of traditional television -- at least for total viewers and adults.   

Jeff Domansky's insight:

Traditional TV is still strong, We're just adding additional other screens at the same time, especially among younger audiences.

BinaryTranslator's curator insight, April 27, 2017 1:37 AM
Must read
 
Bernadette Elijah's curator insight, April 27, 2017 8:59 PM

I am very surprised that traditional television rules. Many of the people that I know are using Roku and other things that are not traditional. Certainly things are changing with paid television etc.

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April 19, 2017 11:27 PM
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Saturday Night Live inks deal to create funny ads for Apple - Cydia Dev

Saturday Night Live inks deal to create funny ads for Apple - Cydia Dev | Public Relations & Social Marketing Insight | Scoop.it

Alec Baldwin has been killing it as President Donald Trump on Saturday Night Live.

iPhone ads are about to get a lot funnier.

Apple is reportedly planning to inject some much-needed humor into a few of its upcoming commercials after striking a deal with NBC that will see the team behind Saturday Night Live write a few ads for the iPhone-maker.

The partnership between Apple and NBC will result in a series of commercials slated to appear during Saturday Night Live in a couple of weeks, according to Variety. SNL also scored a deal with Verizon that will result in two ad spots being shown on April 8 and April 15.

Jeff Domansky's insight:

Looks like Apple could be bringing native advertising to Saturday Night Live. Stay tuned.

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April 7, 2017 10:34 AM
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17 Funny Ads to Brighten Your Day - HOW Design

17 Funny Ads to Brighten Your Day - HOW Design | Public Relations & Social Marketing Insight | Scoop.it

If there’s one thing that wins me over in an advertisement, it’s effective use of humor. I mean, who doesn’t love a funny ad? I for one have been known to spend the better part of a Friday night looking up my favorite funny ads of all time and showing them to my husband for what’s probably the twentieth time. (It’s always funnier the twentieth time, right?)


Knowing that some funny ads might make your day a little brighter or serve as inspiration for your next project, the HOW team couldn’t help but curate a little collection below, including some old favorites, some we’ve recently discovered and some so weird you can’t help but laugh, plus a couple of vintage ads for good measure....

Jeff Domansky's insight:

Enjoy this batch of funny Friday ads and then have a great weekend!

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April 5, 2017 10:56 PM
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Why digital advertising is experimenting with blockchain - Digiday

Why digital advertising is experimenting with blockchain - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Blockchain, best known so far in the financial space as the technology underpinning bitcoin, is essentially a massive, shared Excel sheet that can have many uses. These range from figuring out whether tuna is sustainably fished to whether the handbag you bought is counterfeit. But in advertising, the theory is turning into practice thanks to a host of different companies all using it to track ad impressions in digital media.

 

The key is that blockchain, and adchain, theoretically lets multiple parts of the industry work together with no dependency on one party’s data. “If it’s immutable and decentralized, then you can align incentives,” said Brook. Right now, adchain will embed a tracker in the xml of a creative asset — and in real time, show you who is watching it or if viewability standards aren’t being met.

 

Here’s what that theoretically looks like in the adchain if it’s about figuring out if an impression was real: A buyer buys an impression, which is encrypted in a block, and then broadcasted to every single participant on the chain. The impression is verified by the publisher, then added to the ledger. Everyone in the blockchain gets to see the impression event and approve it.

Last week, adtech company MetaX launched “adchain,” a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, where it actually ran, conversion rates and how budget was spent along the chain....

Jeff Domansky's insight:

Blockchain being used by digital advertising? You betcha.

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Scooped by Jeff Domansky
March 27, 2017 9:59 AM
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The Death of Advertising – Adventures in Consumer Technology

The Death of Advertising – Adventures in Consumer Technology | Public Relations & Social Marketing Insight | Scoop.it

In the old world, there was no effective way to target individuals searching for niche products, so the companies that succeeded — the household names, so to speak — offered products that appealed to broad swaths of people, and advertised by reaching thousands, and in many cases, millions of people at once (see: Super Bowl and radio ads). The companies who ran successful advertising campaigns through these mediums, then, tended to be of a certain ilk, whether restaurant chains, car brands, department stores, insurance agencies, or brands under the umbrella of a larger consumer goods company.


Enter the modern era, and the internet has flipped the traditional retail model — one characterized by massive investment into retail locations and brand advertising — on its head. Distance between buyer and seller no longer constrains sales — a consumer in Japan could just as easily obtain a watch manufactured in Detroit as a consumer in Detroit could obtain a Sake produced in Japan.


The internet has given buyers and sellers unprecedented access to one another; it has never been easier for a buyer to find a seller who has what they need, just as it has never been easier for a seller to find a user who needs what they have.Google and Facebook ads are a microcosm of this effect. No longer is the cost of individual consumer acquisition so high that reaching a million consumers at once is the only effective way to advertise. Now, through Google and Facebook, niche businesses can target specific individuals whose data determines that they are prime candidates for said niche product or service. ...

Jeff Domansky's insight:

Does advertising still matter? And, does it still work? Recommended reading. 9/10

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March 25, 2017 11:55 AM
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Out of the Home & Into the Sky - The Future of Global Outdoor Advertising - The Mad Mix

Out of the Home & Into the Sky - The Future of Global Outdoor Advertising - The Mad Mix | Public Relations & Social Marketing Insight | Scoop.it

Today, with the help of advancing technologies the medium boasts more than just billboards and transit posters. We’re seeing growth in city smart technology through the use of digital boards, live data, responsive and personalized ads, and 3D specialization. Digital outdoor advertising has opened new doors allowing brands to further hypertarget within niche markets, and as these opportunities are increasing so is the ad spend. In Canada alone, ad spend is set to increase from an estimate of 760 million Canadian dollars in 2016 to 892 million dollars by 2019.


So what’s next for the oh-so-promising OOH ad?


There’s a new player in the game. Lightvert LTD is a start-up U.K based media technology company, making waves and sparking global conversation about the recent development of ‘Echo Technology’. Founded by Daniel Siden, an American engineer and entrepreneur, Lightvert LTD came together with the help of a team composed of some of the world’s leading experts in Laser Imaging Systems, and Reflective Optics. Echo Technology will allow advertisers to project hyper-scale digital ads up to a sizeable 200m in height, that will stretch across the city skyline....

Jeff Domansky's insight:

What does the future of out-of-home advertising entail? Courtney Cullen explores new augmented technology and its potential use in the industry. Look for BIG ads with BIG visual impact!

Susan Claudia Freeman's curator insight, March 26, 2017 4:11 PM
Wow! @mikefutrell interesting things to come!
 
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March 21, 2017 9:42 AM
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Seeing the Trees for the Forest: Why Personalized Marketing at Scale is The Future of Advertising. – RightlyWrittenhq

Seeing the Trees for the Forest: Why Personalized Marketing at Scale is The Future of Advertising. – RightlyWrittenhq | Public Relations & Social Marketing Insight | Scoop.it

Welcome to Personal Marketing at scale


This new buzz phrase might seem like just another trending marketing gimmick, but the potential it holds seems to the something that can transform our approach to marketing altogether, permanently.I don’t know who you are, but I’m going to find you and advertise to you


Personal marketing at scale, in a nutshell, is the ability to target customers according to their unique needs with different creative messages rather than the one-ad-fits-all advertisements that plague us..


With this kind of digitalization, it is now possible to custom design an advertisement based on target’s location, interests, demographics, purchase history, in a way that seems personally relevant to the consumer. With this, unique brand positioning would become a thing of the past, and it is even possible to have entirely different voices for the same brand to appeal across different niches....

Jeff Domansky's insight:

With digitalization, it is now possible to custom design an advertisement based on your target audience’s location, interests, demographics, purchase history, in a way that seems personally relevant. Personalized marketing is here.

Yasmine Robert's curator insight, March 31, 2017 8:20 AM

With digitalization, it is now possible to custom design an advertisement based on your target audience’s location, interests, demographics, purchase history, in a way that seems personally relevant. Personalized marketing is here.

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October 3, 2017 9:16 AM
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The Monday Stack: IBM Watson Ads and Future Proofing

The Monday Stack: IBM Watson Ads and Future Proofing | Public Relations & Social Marketing Insight | Scoop.it

Let's not overlook one splashy announcement at NYC Advertising Week last week, which might be highly significant or the adtech space -- or might not.

 

The Weather Company's back story is intriguing, and in many ways emblematic of the data-driven marketing and advertising environment which surrounds us. Offering personalized meteorological updates, especially via a popular mobile app, put TWC in a position to aggregate an enormous set of first-party data, and — of course — location data. Swifty, a weather company became an adtech company, and a powerful one.In partnership with IBM, it launched a series of initiatives — for example, JOURNEYfx, a platform for first-party data-based location targeting.

 

Last week, IBM Watson entered the picture with the re-branding of TWC as IBM Watson Advertising. This not only acknowledges TWC's central mission — using data to power campaigns — but also signals the use of AI to analyse and optimize these vast tracts of customer information: some 25 billion data transactions per day....

Jeff Domansky's insight:

Programmatic ads ahead via IBM Watson.

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August 22, 2017 10:37 AM
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Brands are now blacklisting mainstream news sites, including Fox News - Digiday

Brands are now blacklisting mainstream news sites, including Fox News - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites.

 

One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand. This exec, like the other three media agency executives interviewed for this story, spoke on condition of anonymity due to political sensitivities.

 

The executive said the blocked news category contains hundreds of publishers, including foxnews.com, which also is the only mainstream news site that has been on the agency’s blacklist since March....

Jeff Domansky's insight:

Political tensions have reached a point where some brands perceive mainstream news outlets as too controversial for their ads.

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June 30, 2017 11:33 AM
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The Year's Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime

The Year's Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime | Public Relations & Social Marketing Insight | Scoop.it

Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond—transcending the market’s typical weirdness and reaching a state of truly inspired lunacy.


“Gravity Cat,” which won a silver Lion in Cannes, came close, but its oddness was relatively mild—and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from Japan has stepped in to take the prize.


Check out the spot below, from agency Asatsu-DK and production company Spoon. It would be a spoiler to reveal the advertiser, so just sit back and soak up all the screaming and yelling from actors whose true character reveals itself only at the very end....

Jeff Domansky's insight:

Funny, weird ad! From Japan, of course.

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June 21, 2017 11:54 PM
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Consulting firms are crashing the party in Cannes - Digiday

Consulting firms are crashing the party in Cannes - Digiday | Public Relations & Social Marketing Insight | Scoop.it

Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes.

Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield in the broader marketing landscape.

“It’s natural for consultancies to be in Cannes because they’re doing a lot of the work that digital agencies do when it comes to connecting brands,” said Joydeep Bhattacharya, managing director of Accenture Interactive. “Most of the clients we will have out here will be CEOs and chief digital officers and getting them into this [festival] and showing them that we are relevant here [in Cannes] will be key.”

Jeff Domansky's insight:

Management consulting firms are crashing the party in cans but they creative enough to keep up?

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April 29, 2017 11:11 AM
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MAdTech - The Future of Marketing and Advertising Technology | J&L Marketing

MAdTech - The Future of Marketing and Advertising Technology | J&L Marketing | Public Relations & Social Marketing Insight | Scoop.it

It seems like every few months a new buzzword gets thrown around and this month’s buzzword is MAdTech. “Have you heard about MAdTech? It’s going to be game changing!!” Oh really? While I appreciate the excitement that the buzz creates, the excitement seems to revolve more around the hopes of change than around utilizing a viable solution and innovative technique to get results.


So, what exactly is MAdtech? Well, to put it concisely:  it is the combination of Marketing technology and Advertising technology, hence “M+Ad = MAd”.1 Let’s examine what MAdtech means for the automotive industry, and how your dealership can smash the competition with this powerful capability....

Jeff Domansky's insight:

Check out the Gmail tip in particular.

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April 27, 2017 11:39 PM
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Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come

Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come | Public Relations & Social Marketing Insight | Scoop.it

The figures from AA/Warc are in, and as expected, 2016 was a massive year for digital marketing -- particularly mobile marketing. It grew 45% last year, nearly four times the growth rate of Internet advertising. Although the growth of mobile will be steady, it is still forecast to shoot up 30% this year and 20% next. 


That's the headline, but lurking a little lower down we have the demise of print. It's at this point that I know someone will comment about print's many attributes, and as a journalist from way before computer screens brought us news, I couldn't agree more. The trouble is that the figures don't lie. I am not happy about it, and I don't welcome it, but print's demise will only continue, and will likely worsen. Here's why.

First the figures. National newspaper advertising was down 10% last year, and it will be down 7% this year and 7% again the year after, AA/Warc reveals. Regional newspaper advertising was down 13% last year. Yes, there were modest single-digit increases for digital advertising -- up 5% for nationals in 2016 -- but in no way do they plug the gap of larger declines in print. Put it this way -- a 10% drop in national print advertising is very roughly equivalent to a little over GBP100m. National newspaper digital revenues for 2016 were only GBP230m, so a 5% increase would have been very roughly a little over GBP10m. That means, as a very rough calculation, that national print's losses were ten times the size of any digital gain. 

Jeff Domansky's insight:

The report notes that regional print results are even worse.

rodrick rajive lal's curator insight, April 27, 2017 11:49 PM
Unfortunately, print media is dying away, and I am not using a euphemism to hide the fact that print is on its last legs. The article being scooped points out to facts and figures that show a decline in the number of advertisements appearing in print media, and yes, it is dropping at a steady rate. Those of us who have been around for quite some time will be sentimental about the disappearing newspapers and magazines that we were so fond of holding. The fights over who would get to read the newspaper first, or the long hours spent in the loo (because someone took the newspaper into the loo) will all be faded memories.
 
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April 25, 2017 10:47 AM
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This Entrepreneur Skipped College and Made $1,037,100 In Five Months

This Entrepreneur Skipped College and Made $1,037,100 In Five Months | Public Relations & Social Marketing Insight | Scoop.it

Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off.


Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.


After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam....

Jeff Domansky's insight:

The Million Dollar Homepage is a successful gimmick that proves success has no formula. Sometimes it just takes an idea. Fun story.

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April 7, 2017 1:08 PM
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After Striking Gold With Better Call Saul, Cinnabon Has Plans for the New Season

After Striking Gold With Better Call Saul, Cinnabon Has Plans for the New Season | Public Relations & Social Marketing Insight | Scoop.it

One of Cinnabon’s most noteworthy, pop-culture-focused marketing campaigns and partnerships came about by chance. You might even say it was a bit of luck. When AMC aired one of its final episodes of Breaking Bad, Saul Goodman (played by Bob Odenkirk) said, “If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha.”

The Cinnabon social team quickly capitalized on the mention and tweeted a link to the brand’s careers page to Odenkirk. Soon after that, Cinnabon and the AMC show partnered, with the brand creating a series of campaigns around new seasons as a way to keep itself at the forefront of pop culture and move away from being thought of as simply a mall-based chain.

“The organic nature of the partnership comes from such a good place, and to hear the creators of the show talk about why they were excited when that happened and how it made sense for the vision they had for the show—it just felt organic and therefore very authentic,” said Jill Thomas, vp of global marketing for Cinnabon....

Jeff Domansky's insight:

Cinnabon partners with Better Call Saul.

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April 5, 2017 11:12 PM
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Why The End Is Near For The Facebook-Google Duopoly

Why The End Is Near For The Facebook-Google Duopoly | Public Relations & Social Marketing Insight | Scoop.it

The tide began turning against the duopoly late last year when the fake news epidemic illustrated for many the lack of brand safety on Facebook and Google. Brands found out that their ads were showing up next to hate speech or agenda-driven fake news and were understandably miffed. 

Fueling that anger, Facebook was caught drastically inflating its time-spent metrics for video by as much as 60-80%. More recently, Google was caught doing something similar with AMP, its mobile-based publishing platform. 

Though both have subsequently agreed to third-party analyses of their operations, for many marketers, that was cold comfort since (in Facebook’s case, at least), the abuses had been happening over a long period of time. 

In late January, the industry found a spokesman for their discontent with Marc Pritchard, Procter & Gamble’s global CMO, who chastised the industry for its lack of transparency. More recently, Havas pulled its buys on Google and YouTube for UK-based clients in the name of brand safety. ...

Jeff Domansky's insight:

The advertiser boycotts of Bill O'Reilly on Fox News are further testament to this digital advertising trend. Brands need to be protected!

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March 27, 2017 10:22 AM
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YouTube’s Ad Problems Finally Blow Up in Google’s Face

YouTube’s Ad Problems Finally Blow Up in Google’s Face | Public Relations & Social Marketing Insight | Scoop.it

About a week ago, the Times of London published an investigation revealing ads sponsored by the British government and several private sector companies had appeared ahead of YouTube videos supporting terrorist groups. In response, advertisers started pulling their spending from YouTube and the wider Google ad network. The boycott has grown as more problems have emerged. PepsiCo and Wal-Mart have now joined the ranks of advertisers pulling dollars from Google.


Google for its part has said it is examining its policies and renewing its commitment to better police content. It will accelerate reviews of potentially objectionable videos and filter more ads while giving advertisers more control over where their ads appear.


“While we recognize that no system will be 100 percent perfect, we believe these major steps will further safeguard our advertisers’ brands,” Philipp Schindler, Google’s chief business officer, said in a statement....

Jeff Domansky's insight:

Brands boycotted Google this past week when they learned their ads were appearing on hateful videos. The pressure could finally force the company to change. And that will make the world, and the advertising world, a better place.

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March 26, 2017 10:44 AM
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Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All

Mexico Just Made a Cloud That Rains Tequila, So Maybe We'll Be OK After All | Public Relations & Social Marketing Insight | Scoop.it

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this futuristic cloud rains something altogether more buzzy—tequila.


Lapiz, a unit of Leo Burnett, used ultrasonic humidifiers to vibrate tequila at a frequency that actually turned it into visible mist. This mist was then condensed into liquid form, which fell as raindrops. All of this happened as a special exhibit in Berlin, Germany, during the rainiest month of the year—to promote Mexico as a vacation destination....

Jeff Domansky's insight:

Sunny with a chance of tequila - new Mexican tourism campaign from Lapiz takes fun weather to dreary Germany.

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March 21, 2017 9:55 AM
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Hottest Digital Advertising Trends in 2017

Hottest Digital Advertising Trends in 2017 | Public Relations & Social Marketing Insight | Scoop.it

In summary, here are the key takeaways from the infographic below that tells us the latest shifts in digital advertising this 2017:

 

  • Increased usage of mobile ad blockers
  • Increased monetization of Google AMP and Facebook
  • Instant Articles
  • Revenue on desktop advertising will continue to level down; Mobile advertising will experience massive growth
  • Google and Facebook continues to be the most utilized platform in digital advertising
  • Programmatic advertising will gain more popularity
  • Outstream videos will gain more popularity
  • Increased utilization of Chatbots....
Jeff Domansky's insight:

This infographic features an excellent roundup of advertising trends. Good reading.