Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Scooped by Jeff Domansky
October 11, 2016 9:20 AM
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Full-service agencies

Full-service agencies | Public Relations & Social Marketing Insight | Scoop.it

It’s an age-old decision point in marketing — work with a range of specialized agencies, or find a full-service agency that can handle everything. In the last couple years, we’ve seen an ever-expanding tick-box approach to agency services. This decision point has only gotten more complicated.

 

In the late-90’s, I joined one of the first digital agencies in the Bay Area. We built websites, mainly for travel companies like Disney and Starwood. We were specialists and we were good at it. Then we got acquired along with 30 or so other specialist agencies and rolled-up into one big one-stop shop.

 

Suddenly, our new, big agency offered everything from brand identity design to consulting to advertising for every conceivable type of company. It was total chaos. I remember going to a meeting with a client to talk about an integrated plan and meeting other groups from my own company for the first time in the client’s reception area.

 

I learned to be wary of agencies that claim to do everything. In my experience on the client and agency sides, few agencies are capable to doing all of those things well, particularly for emerging technologies....

Jeff Domansky's insight:

Full-service or full-time challenge? Tom Fishburne reflects on agencies with a smile.

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Scooped by Jeff Domansky
November 3, 2014 9:32 AM
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Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post

Get to Know the 15 Largest Independent US Ad Agencies | The Agency Post | Public Relations & Social Marketing Insight | Scoop.it

In the first quarter of 2014 alone, 267 marketing communications acquisitions were made. Who is still holding on to their indie cred?


Agency networks and holding companies are looking to latch onto shops that offer specialized services and deep category knowledge because this is what brands are looking for. They want speciality, niche shops to join their roster and execute on a slice of their marketing activities.


But not all independent shops are biting on the chance to snuggle into the “secure” arms of a holding company. Instead, they are building new revenue streams and experimenting with pricing models to protect themselves from market volatility.


We’ve pulled together the largest independent agencies based on revenue in 2013 (as reported by Advertising Age’s Agency Report 2014) in the U.S. Get to know the agencies making their mark on their own....

Jeff Domansky's insight:

Still independent and proud of it?

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Scooped by Jeff Domansky
June 11, 2015 10:18 AM
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2-Person Agency You've Never Heard of Made Nike's Stirring Women's World Cup Ad

2-Person Agency You've Never Heard of Made Nike's Stirring Women's World Cup Ad | Public Relations & Social Marketing Insight | Scoop.it

The U.S. women's soccer team has a roster of stand-out stars, but their individual strengths work best when they play as a team. That's the gist of a new, minute-long "American Woman" ad Nike launched as part of a bigger #NoMaybes campaign designed to elevate the team's profile during the FIFA Women's World Cup this week.


"We didn't want to go into this trying to make a women's spot—we wanted to make a soccer spot," said Michael McGrath, partner at Thousands Creative, the Portland, Ore., agency that created the ad.


Thousands Creative's own profile is getting a boost because of the work. The two-man shop was founded just a year ago by a pair of former Nike employees and currently has neither a website (just an empty Tumblr) nor publicly listed contact info....

Jeff Domansky's insight:

Inspiration for anyone who runs a small Agency. You can do it. They just did it.

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July 1, 2013 2:12 AM
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The Best-In-Class Approach to Brand Marketing

The Best-In-Class Approach to Brand Marketing | Public Relations & Social Marketing Insight | Scoop.it

... If you drill down into the top 500 agencies, you’ll find that the fastest-growing and most profitable firms are those that are devoted to specific areas of expertise. Social media, experiential marketing, and customer relationship marketing account for many of today's competency specialists. Other types of successful market specialists include travel/tourism, agriculture, food, pharma, and senior living.Solutions, not servicesUltimately, marketers aren’t buying a service from an agency. They’re buying a solution. And effective solutions spring from deep areas of expertise, not a from a “wide range of experience” as most agencies are prone to tout....

Jeff Domansky's insight:

Really thoughtful look at what best-in-class agencies should look like. Recommended reading for PR, ad, marketing and digital agencies!

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