Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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June 11, 2017 10:54 AM
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A Complete Guide to Hashtag Analytics

A Complete Guide to Hashtag Analytics | Public Relations & Social Marketing Insight | Scoop.it

Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.


Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.


If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....

Jeff Domansky's insight:

Learn basics of hashtag analytics including where analytics can be used like marketing content, SMM, events or branding.

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September 1, 2015 11:37 AM
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Marketo Data Tells Us: Which Channel Wins More, Faster

Marketo Data Tells Us: Which Channel Wins More, Faster | Public Relations & Social Marketing Insight | Scoop.it

In my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost.


So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.


You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping their metrics right before the marketing-to-sales handoff.


Without closed loop visibility from sales back to marketing, you often hear conversations like these:


Marketing: “Here are some high converting leads!”(3 months later)


Sales: “Those leads were garbage.”...

Jeff Domansky's insight:

Johnny Cheng looks at more social marketing metrics that matter.

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Rescooped by Jeff Domansky from Online Communications
December 18, 2012 8:44 PM
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.

Via CIM Academy, Productive Gossip
Jeff Domansky's insight:

Couple of good suggestions for calculoating ROI.

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November 7, 2012 3:14 PM
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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Public Relations & Social Marketing Insight | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A must-read for storytellers who need an ROI ~ Jeff]

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December 5, 2016 9:55 AM
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6 Blog Post Formats that Work Best in B2B Online Marketing [Research] | Feldman Creative

6 Blog Post Formats that Work Best in B2B Online Marketing [Research] | Feldman Creative | Public Relations & Social Marketing Insight | Scoop.it

Shares and links come with benefits. They amplify your content and help increase traffic. You could argue, however, as many do, more eyeballs don’t necessarily translate to conversions.


I don’t take social shares and links from other websites lightly. They say to me the content struck a chord with readers. It may be a fuzzy measure of success, but a measure no less. In fact, thanks to Buzzsumo, it’s a measure you can access instantly and use to gauge interest levels of your content.


I’m into it.“Shares can particularly help visibility and content distribution while links tend to help authority, search engine rankings and longevity,” wrote Buzzsumo’s Steve Rayson. The quote comes from Steve’s post, The Top B2B Content of 2016: Six Lessons for Marketers....

Jeff Domansky's insight:

Blog post formats that earn the most shares and links are showcased here with great examples and data from research by Buzzsumo.

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March 29, 2013 1:14 AM
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Reality Check: Daily Required Social Media Marketing Activity

Reality Check: Daily Required Social Media Marketing Activity | Public Relations & Social Marketing Insight | Scoop.it

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check....

 

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results.

 

Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline. While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am here to tell you that it takes work....

 

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program....

Jeff Domansky's insight:

Results, results, results. And how you need to put in the effort and time to get results in social media..

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Rescooped by Jeff Domansky from Curation Revolution
December 15, 2012 7:33 PM
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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Marketing Insight | Scoop.it
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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Rescooped by Jeff Domansky from Curation Revolution
November 1, 2012 1:31 PM
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Social Media Marketing - The Most Valuable ROI

Social Media Marketing - The Most Valuable ROI | Public Relations & Social Marketing Insight | Scoop.it

Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.

Marty Note
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ;). I thought it would be a good idea to go over some social media marketing basics. 

First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.

 

Caveat stated, here are some thoughts on what Social Media Marketing IS:

* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us. 
* Saves World - creates community and action. 
* Elicits Joy - helps share discoveries, joy, victories and defeats. 

 

If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy? 

Yes right? 

Social Media The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

 

[Great comments by Marty Smith and a valuable read ~ Jeff]


Via Martin (Marty) Smith
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