Influencers Have Become Measurable Media Channels - eMarketer | Public Relations & Social Marketing Insight | Scoop.it
From www.emarketer.com - January 6, 2016 2:34 AM

TapInfluence has created an influencer marketplace and platform that automates the process of identifying, distributing and measuring influencer marketing campaigns. eMarketer’s Yory Wurmser spoke with Rustin Banks, TapInfluence’s co-founder and chief product officer, about the evolution of influencer marketing into a media channel with audience targeting and offline attribution....